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Why did CBS pay more money for second tier Big 10 games over SEC first tier games?
Posted on 8/19/22 at 1:35 pm
Posted on 8/19/22 at 1:35 pm
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
Posted on 8/19/22 at 1:45 pm to Byrdybyrd05
CBS, FOX, and NBC will all share the #1 game of week
Posted on 8/19/22 at 2:00 pm to Byrdybyrd05
quote:
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
(A) CBS was already paying under value for the SEC game; its next deal with either league was going to be a market correction.
(B) If CBS didn't make the deal, it probably would be stuck airing a far less valuable PAC or Big 12 game.
This post was edited on 8/19/22 at 2:01 pm
Posted on 8/19/22 at 2:06 pm to Byrdybyrd05
Because the Big10 has close to 75x the population as the south, and even bigger that all of them can afford TVs…
Posted on 8/19/22 at 2:08 pm to Byrdybyrd05
CBS inked the deal with the SEC in 2012? 2013? It was well under market. Fast forward 10 years the landscape has changed.
Posted on 8/19/22 at 2:46 pm to Byrdybyrd05
They underestimated the CFB market 2 years ago. They were about to be left out in the cold.
Also ESPN didn't see the value in the B1G to pay more. So they stepped away.
Also, people see 3 networks for B1G. But the SEC exclusivly has ABC, ESPN, ESPN 2, ESPNU, SECN.
SEC is going to surpass the B1G in payouts when they go to 9 conference games and adds a streaming partner.
Also ESPN didn't see the value in the B1G to pay more. So they stepped away.
Also, people see 3 networks for B1G. But the SEC exclusivly has ABC, ESPN, ESPN 2, ESPNU, SECN.
SEC is going to surpass the B1G in payouts when they go to 9 conference games and adds a streaming partner.
Posted on 8/19/22 at 5:34 pm to Byrdybyrd05
quote:
Why did CBS pay more money for second tier Big 10 games over SEC first tier games?
I think that is obvious. B1G tier 2 games are worth more than SEC tier 1. If it wasn't they would not have paid it.
Posted on 8/19/22 at 6:20 pm to Byrdybyrd05
SEC royally screwed up. CBS Games are 10 times better than ESPN plus you never put all your eggs in one basket.
Poor decision by the SEC to give up CBS.
Poor decision by the SEC to give up CBS.
Posted on 8/19/22 at 11:47 pm to Byrdybyrd05
CBS lost the SEC. They had to over-pay not to lose college football entirely. The truth is we got screwed..........or we screwed ourselves with the ESPN deal.
SEC with ESPN.....$300M a year
B1G with fox, nbc, cbs.......$1.1B per year
LINK .
SEC with ESPN.....$300M a year
B1G with fox, nbc, cbs.......$1.1B per year
LINK .
Posted on 8/19/22 at 11:47 pm to Byrdybyrd05
That was the old contract which ends this tear. For the fury’s they coukd not come up with enough to buy 2nd tier SEC Games.
Posted on 8/19/22 at 11:48 pm to Byrdybyrd05
CBS lost the SEC. They settled for the BIG. Pretty simple.
Posted on 8/19/22 at 11:55 pm to Byrdybyrd05
Because the regular season is the only time they win?
Posted on 8/20/22 at 6:36 am to Byrdybyrd05
quote:
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
From what I understand, more people watch the B1G games. Why? I have no idea. But eyeballs pay the bills. I'd like to know about total eyeballs over an entire season, though, because the SEC goes all the way through the CFP, and the B1G is rarely there.
Posted on 8/20/22 at 6:40 am to Byrdybyrd05
Liberalism is a mental disorder
Posted on 8/20/22 at 8:46 am to Byrdybyrd05
The Rust belt TV markets care mainly about the NFL, not so much college. Also, those markets are struggling to grow (or even shrinking slowly). That’s why the Big 10 has expanded way outside of their footprint. Of course, the northeast and Los Angeles are not where the growth is either. The southeast and southwest are where all the growth is happening.
This post was edited on 8/20/22 at 8:47 am
Posted on 8/20/22 at 8:53 am to Byrdybyrd05
Population and spending potential. Surely you are smart enough to know that.
Posted on 8/20/22 at 8:56 am to Byrdybyrd05
Overpaid for big 10......tOSU is the only interesting big 10 team and their games OOC are interesting ...the rest is meh.....
Posted on 8/20/22 at 9:06 am to Byrdybyrd05
quote:You've got a case of a media person mixing and matching facts.
I heard on radio this morning that CBS paid more money for the second tier Big 10 games over the 1st tier SEC games. Any reason why they would do that? I’m not complaining because I rather our games to be prime time at night on ABC.
CBS is paying more ($330 million) for Tier 2 Big Ten games than ESPN is paying for Tier 1 SEC games ($300 million). The inference drawn is that CBS wasn't willing to pay more than $300 million for the SEC deal, but that probably is false. Truth is, we don't know what CBS offered for that package in 2020. The SEC didn't have to take the highest bid, and had 2 reasons for rejecting a CBS bid (not necessarily valid reasons, but they factored in):
(1) the SEC was pissed about CBS refusing to increase what it was paying for Tier 1 rights in 2012 when the conference added A&M and Missouri, and put out the word in the wake of that decision that the conference would not be re-upping with CBS when that contract expired (Clay Travis was given this information by sources at the time).
(2) By unifying all rights with one broadcaster, the SEC will be able to set game times much further in advance; something which will please fans. The 12 and 6 day selection windows have been hard on fans, and when the deal was announced with ESPN in December 2020, the SEC said one benefit of giving ESPN everything was with regard to scheduling. It remains to be seen exactly how this will play out, but that was one point that the SEC emphasized when they put all their eggs in one basket.
Was that a smart decision? I'm skeptical, but, don't believe this spin when you hear media figures trying to suggest that CBS valued Tier 2 Big Ten games more than they did Tier 1 SEC games.
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