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Cocotheape
Atlanta United Fan
Member since Aug 2015
2772 posts

re: Under Armour
I’m sure we would be happy to sign a deal with Nike or Jordan brand but as others have noted, they will likely offer us the least amount of money.

Adidas would likely offer us more, and what they’ve done recently has been an improvement. They’ve done a fantastic job with Miami, for instance.


The Nino
Atlanta United Fan
Member since Jan 2010
20163 posts
 Online 

re: Under Armour
I rather keep UA over Adidas


GoCrazyAuburn
Auburn Fan
Member since Feb 2010
29455 posts

re: Under Armour
Adidas is awful. Do not want.


AA7
Auburn Fan
Birmingham, AL
Member since Nov 2009
17035 posts

re: Under Armour
Can’t speak to their clothing but their shoes are light years ahead of UA.


Ccslimm
Auburn Fan
DC
Member since Nov 2016
304 posts

re: Under Armour
Add Cal to the list also.

If Maryland gets added abandon ship


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AubieinNC2009
Auburn Fan
Costal NC
Member since Dec 2018
740 posts

re: Under Armour
wasnt UA blamed for a lot of injuries, especially ankles and legs?


CorchJay
Auburn Fan
Member since Nov 2018
334 posts

re: Under Armour
quote:

Can’t speak to their clothing but their shoes are light years ahead of UA.


I totally agree. I have a pair of ultraboost and they are fantastic.


AA7
Auburn Fan
Birmingham, AL
Member since Nov 2009
17035 posts

re: Under Armour
quote:

ultraboost

Easily the most comfortable shoe I own


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Cocotheape
Atlanta United Fan
Member since Aug 2015
2772 posts

re: Under Armour
We may not really get a choice to keep UA, they are circling the drain


The Nino
Atlanta United Fan
Member since Jan 2010
20163 posts
 Online 

re: Under Armour
IF UA goes under, we need to meet with Nike officials and Sir Charles to create the Turrible Brand. Logo/emblem can be an elegant silhouette of Chuck eating pizza



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USA
Member since 2001
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Broadside Bob
Auburn Fan
Atlanta, GA
Member since Dec 2012
482 posts

re: Under Armour
quote:

wasnt UA blamed for a lot of injuries, especially ankles and legs?


Still a lot better than the crap shoes that kept slipping on the turf for Oregon in Glendale. Thanks Uncle Phil!


AuSteeler
Auburn Fan
montgomery. AL
Member since Jan 2015
1056 posts

re: Under Armour
quote:

Still a lot better than the crap shoes that kept slipping on the turf for Oregon in Glendale. Thanks Uncle Phil!




Oh geez. I was there and remember how humid it really felt inside. And seeing our players but not theirs slipping when making cuts was so frustrating. Thanks for the reminder. :(



GenesChin
Army Fan
The Promise Land
Member since Feb 2012
36880 posts

re: Under Armour
UA's shoe game has gotten significantly better in the past decade.

Teams make more money by winning than a sponsorship deal. If the shoes were materially affecting performance, they'd force UA to step up their game fast.


jangalang
West Virginia Fan
Member since Dec 2014
16524 posts
 Online 

re: Under Armour
At one point Under Armour had three MVPS under their contract but at the end of the day they failed to get the popularity of the top level athletes.

Some speculation that the company is a buyout target by Amazon or the like.

Click clack was one sweet commercial though.


The Nino
Atlanta United Fan
Member since Jan 2010
20163 posts
 Online 

re: Under Armour
I welcome our new apparel overlord Bezos


AUNashville
Yale Fan
New Haven
Member since Jul 2014
3446 posts

re: Under Armour
I somewhat keep up with the sports apparel brands and right now, Adidas has an edge in the industry that Nike hasn't really matched. Adidas is seen as more fashion forward and willing to take risks. I'm not sure if that's attractive to potential student athletes or not.

Now that Yeezy is branching out with a collaboration with Gap, maybe they can make Auburn the first Adidad Yeezy branded school. I'm certain that would be attractive to recruits.


AUtigR24
Auburn Fan
Happy Hour
Member since Apr 2011
18449 posts

re: Under Armour
They signed a lot of bad marketing deals and are now trying to get out of them. That's the least of their troubles though. UA has lost over 60% of it's value in the last 5 years. They have never been able to appeal to younger consumers or make a dent in the footwear game.


AUCE05
Auburn Fan
Member since Dec 2009
31497 posts

re: Under Armour
Last sentence is not true. They had the younger market. It was expanding outside of their target market that killed them.


AUtigR24
Auburn Fan
Happy Hour
Member since Apr 2011
18449 posts

re: Under Armour
quote:

It was expanding outside of their target market that killed them.


Not appealing to younger crowd or not putting a dent in the shoe market?

60+ % of their sales come from clothing. Too many brands to compete with in that sector.

Nike for example on 30% of sales are clothing.

Either way UA is still a young company they need to figure out a strategy quick though.


AUCE05
Auburn Fan
Member since Dec 2009
31497 posts

re: Under Armour
No. They were trying to get into the fitness tech segment


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