re: NIL Donor Fatigue

Stop watching. Stop attending. Pretty simple. If people would do that, all of this would change.

If you're going to keep watching and attending, they don't care how much you complain.

Last season was the least amount of football I've ever watched and I'm very happy about that. It'll be less next year, now that I've broken the habit of tuning in as soon as Game Day starts and staying glued to it all till 2am when the west coast games are over. It wasn't that hard.

People are saying this era is not sustainable - if you keep watching and attending, not only is it sustainable, they will make it worse by the year. They don't care about your complaints. They only care about the actions you take.

So when it comes to these programs trying to outbid each other for players, where does it end?

Are these player salaries going to compete with the NFL in the future?

quote:

---

All of NIL is officially advertising revenue... an endorsement contract between a player and a company who wants to use their name, image and likeness.

---

Except it’s really not. Or rather , the legitimate deals with legitimate businesses are few compared to boosters buying players and calling it NIL.

I will never donate to NIL. Not now. Not ever.

quote:

---

Except it’s really not. Or rather , the legitimate deals with legitimate businesses are few compared to boosters buying players and calling it NIL.

---

I think there are a fair amount of local businesses in Athens that want to have UGA football players endorse their products for advertising and pay into a collective to make that happen.

Association with UGA in any way helps businesses in any part of Georgia to be honest.

to me there's no issue with those sorts of deals. Even if they actually are just donations to help the football team, they're usually for an amount where the business can argue that bringing in a bench warmer (even a walk-on) from UGA carries enough advertising value to account for what they spend.

But most recruits end up being bench warmers in year 1. They have the same NIL value as a walk on. Them getting paid a million plus can't be justified as them having developed a million dollar's worth of goodwill in advertising, nor is it a small enough amount to argue that just having a UGA football player is worth that much. It's obviously simply a payment to recruit the player to a school.

Those are the problem deals in my opinion. The players getting big money after performing usually seem justified to me. Do I think Brock Bowers was worth 900,000 worth of advertising last year? Yeah. He probably was a steal at 900K for advertisers. Can anyone argue Nico Imealeava (or however it was spelled) was worth 2 million sitting the bench until the bowl game? I can't see how.

Doesn't matter though. Everyone will be buying recruits going forward instead of some teams trying to follow NCAA rules while others didn't.

Lots of NFL players make <$1MM/yr so already happened