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LSU athletics is being sued over NIL deals

Posted on 3/12/26 at 2:44 pm
Posted by TxAgveteran
Member since Oct 2024
125 posts
Posted on 3/12/26 at 2:44 pm
Posted by borotiger
Murfreesboro Tennessee
Member since Jan 2004
14320 posts
Posted on 3/12/26 at 2:46 pm to
Misleading title.
Posted by bayou85
Concordia
Member since Sep 2016
11069 posts
Posted on 3/12/26 at 2:50 pm to
quote:

LSU athletics is being sued over NIL deals


wrong.

LSU is being sued by reporters who want access to how much specific players are getting paid and LSU doesn't want to give them that.
Posted by ColoradoAg
Colorado
Member since Sep 2011
26675 posts
Posted on 3/12/26 at 2:55 pm to
That is because they are over the limit. Need to get their paperwork straight first
Posted by SECCaptain
Member since Jun 2025
2025 posts
Posted on 3/12/26 at 2:56 pm to
After looking at the discrepancies in their budget/revenue and expenses compared to pre-NIL, it's going to be >$25 million per year minimum and may be more than $50 million if you include subsidizing the athletic department as a whole. The tricky part is tracking the money, e.g. LSU paying millions to the athletic department for something that is either effectively worthless or should be free as the AD is an entity of the university. Similarly to how Oregon was paying several million per year for a suite in Autzen for the university president in a stadium owned by the university

It couldn't be more obvious they're funneling money in via bullshite like "athletic administration revenues". Here are those figures from 2018-2024.

2018 $276,322
2019 $309,820
2020 $237,460
2021 $259,588
2022 $25,216,527
2023 $23,364,471
2024 $35,934,533

Nice timing for a 10000% increase in annual revenue

Sports productions is another huge red flag
2024 $23,916,660

That number is separate from SEC TV/Revenue sharing deals, is university paying $24 million per year for media/IP rights to their own team?
This post was edited on 3/12/26 at 3:45 pm
Posted by Diamondawg
Mississippi
Member since Oct 2006
37875 posts
Posted on 3/12/26 at 2:59 pm to
quote:

That is because they are over the limit. Need to get their paperwork straight first
Is that sort of like salary caps in pro sports? What is the number for NIL? Is is $20M for all sports? I can't wait for the minor sports to just raise holy Hell over all of this. Or that under paid left tackle let's a bruiser by to cold cock the overpaid quarterback.
Posted by JasonDBlaha
Woodlands, Texas
Member since Apr 2023
4027 posts
Posted on 3/12/26 at 3:10 pm to
quote:

TxAgveteran


Brother, there are many other ways to troll the Corndog. Coming from a fellow aggy, this is not the way.
Posted by reggierayreb
Member since Nov 2012
19521 posts
Posted on 3/12/26 at 3:10 pm to
quote:

reporters who want access to how much specific players are getting paid and LSU doesn't want to give them that.


Some LSU staff members tried to poison the Ole Miss locker room by leaking our players' salaries. What goes around comes around. By the way, what's the status of those tampering charges that Matt Moscano convinced all you we were filing ? That story disappeared like a fart in the wind. Surely that bald headed POS wasn't making up lies just to get his name out into every sports news article he could for clicks and exposure and more Lockedon listeners ?
This post was edited on 3/12/26 at 3:12 pm
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
79027 posts
Posted on 3/12/26 at 3:12 pm to
This actually isn’t NIL deals but revenue sharing.

LSU doesn’t pay NIL deals.
Posted by bayou85
Concordia
Member since Sep 2016
11069 posts
Posted on 3/12/26 at 3:17 pm to
show me on the doll where matt touched you
Posted by ColoradoAg
Colorado
Member since Sep 2011
26675 posts
Posted on 3/12/26 at 3:19 pm to
Revenue sharing by the school, not NIL, has a limit
Posted by Sl0thstronautEsq
Member since Aug 2018
17736 posts
Posted on 3/12/26 at 3:19 pm to
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quote:

MUST READ: I want to start off by saying, I am using this as a conversation starter. Not to go after anyone, but to have civil discourse. LSU is being sued. Why? The following persons want to know what and how much LSU athletics is spending on their athletes.

In a statement from @ChrisNakamoto, @ByPiperHutch, @racertodd, it would appear that they believe that it is based on the statement from their attorney.

“These news organizations have joined together to file suit because they believe the public’s right to know how our money is spent is sacred."

"House v. NCAA settlement is heavily centered on revenue sharing, including TV revenue (media rights), allowing schools to share roughly $20–22+ million annually with athletes starting in 2025. It settles antitrust lawsuits, allowing ~22% of average Power 5 revenue—from TV, tickets, and sponsorships—to be shared."

House vs NCAA: 22% of the athletic revenue CAN BE directly shared to student athletes.

LSU Athletics is set to make $72.4M on its SEC TV contract alone for the 202-2025 calendar year. Is that deal public money? That $ did not come from the public.

What is interesting, is that if the money being paid in the House Settlement case is about TV, Tickets, & sponsorships to be shared, how is that coming from the public? That is a genuine question. Or is it coming from businesses/sponsorships?
Posted by bayou85
Concordia
Member since Sep 2016
11069 posts
Posted on 3/12/26 at 3:20 pm to
quote:

Is that sort of like salary caps in pro sports? What is the number for NIL? Is is $20M for all sports? I can't wait for the minor sports to just raise holy Hell over all of this. Or that under paid left tackle let's a bruiser by to cold cock the overpaid quarterback.


The $20.5m is for all sports total. Divvied up however the schools want. Football generates the most revenue so they should get the most at most universities. That just Rev share tho. NIL is different. NIL doesn't have a cap except for anything over $600 in value has to be reported and cleared.
Posted by junkyarddawg3
Metro ATL
Member since Nov 2015
1124 posts
Posted on 3/12/26 at 3:20 pm to
Slow day in news.
Posted by bayou85
Concordia
Member since Sep 2016
11069 posts
Posted on 3/12/26 at 3:25 pm to
Boils down to the fact that legally, that information should be public according to the law. I would guess LSU would argue that its not taxpayer money, its generated by the sport so it shouldn't be.
Posted by Diamondawg
Mississippi
Member since Oct 2006
37875 posts
Posted on 3/12/26 at 3:27 pm to
quote:


The $20.5m is for all sports total
So the school either generates that extra money or they have to adjust their athletic budgets to pay the revenue sharing. I could see some smaller schools getting out of athletics altogether. Most schools are in the red on athletic budgets to begin with.

From ChatGPT:

Key numbers

About 90% of NCAA Division I athletic programs lose money.

In one widely cited analysis, only 25 schools out of roughly 1,100 NCAA institutions made a profit from athletics in 2019.

Across all divisions, athletic departments often spend far more than they bring in, with revenues around $10.6B vs. $18.9B in expenses in one estimate.
Posted by bayou85
Concordia
Member since Sep 2016
11069 posts
Posted on 3/12/26 at 3:37 pm to
quote:

So the school either generates that extra money or they have to adjust their athletic budgets to pay the revenue sharing. I could see some smaller schools getting out of athletics altogether. Most schools are in the red on athletic budgets to begin with.


Right. That's why LSU put a business logo on the field and on the jersey.

That 20.5 is just the max tho. You aren't required to spend that.
Posted by John somers
Los Proxima
Member since Oct 2024
1282 posts
Posted on 3/12/26 at 3:38 pm to
quote:

That is because they are over the limit.


Lane doing Lane stuff. He's a disaster waiting to happen.
This post was edited on 3/12/26 at 3:45 pm
Posted by Gator Fever
Member since Sep 2021
5108 posts
Posted on 3/12/26 at 3:46 pm to
How is LSU football NIL so big? Boosters or are they using most revenue on NIL?
Posted by RT1941
Member since May 2007
31922 posts
Posted on 3/12/26 at 3:46 pm to
quote:

Across all divisions, athletic departments often spend far more than they bring in, with revenues around $10.6B vs. $18.9B in expenses in one estimate.
P
It's the American way.
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