I hear all the sec coaches whining about

Lane + LSU drove up the market as much as Texas

The main problem is all the coaches will say they want change and everyone to play by the rules (not just SEC coaches, this applies to basically all Power 2 / Power 4 coaches).

But when they get back onto campus, their drive to win at all costs takes over (which is why they are high level coaches to begin with) and they want to take full advantage of any situation they can. So why not offer a kid more NIL than "allowed" since they won't be punished? Why not tamper with kids since they won't be punished? Why play by the rules when it is significantly to their advantage not to (and arguable to their disadvantage to follow the rules since no one is)?

They all agree there needs to be rules, but individually none really want to follow the current rules.

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Cap the NIL evenly across the board for all teams, repayment of the unearned portion if they leave, and give one free transfer then sit a year for the 2nd.

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Sounds great. Won't happen, because it won't stand up in court if/when an athlete challenges it.

Hypothetical situation A, the NIL deals:
you have a business in a multi-billion dollar industry. Let's say they do or produce something that acquires government contracts, so the money is guaranteed. And/or they provide needed services to maintain said things.
They decide they want to pay someone 20 million dollars to do some appearances for them, and maybe include his photos in brochures and pamphlets. This doesn't even make a noticeable dent in their marketing budget.
A court will not tell them they can NOT spend that much money, and a court will also not tell their designated person he's not allowed to be paid. You can try to say "fair market value", but the fact is, this is establishing that market value.

Let's say it's Bollinger Shipyards, with over 3 billion in contracts to just the US Navy and Coast Guard, and other things in addition. They say they want "the LSU quarterback", because they say they've done internal research that indicates this reinforces their location (based in Louisiana), and that a football quarterback inspires a vision of competitive drive to lead, succeed and perform at the highest level. They say based on the amount of income they derive from this, it would be unfair to "underpay" said individual, and that the money coming in actually justifies, even mandates, paying him well. They state they anticipate that this guy will be the QB, based on evaluations, so they pay him this year; but it's an anticipation only. If he doesn't start, so be it, they will pay someone else next year. But he's in that position to be, so they are willing to roll with him.
The courts have established that an athlete is allowed to obtain payment for his name/image/likeness, so it's an easy W.

Hypothetical situation B, the transfer portal: you're a highly gifted individual in a field, and wish to pursue the academic/educational opportunity to further yourself.
You're a brilliant Physics prodigy at the top of the field. You want to leave community college to go to MIT, to better advance your career. MIT wants you, after looking at your scores and performance they will even give you a full ride just to get you in and put you to researching work. No court in the US will deny that.
Ok, you're a physically gifted QB with amazing football IQ and compare favorably to some NFL starters, especially at this point in their careers (2 yrs out of high school). You are at Troy, but want to go to Alabama, who wants you. You want to go there because Alabama competes at the highest level and puts QBs in the NFL, and Troy doesn't. You want to put yourself in the place to have the best opportunity to better prepare for an NFL career (which is established to be a lucrative field).
Same individual right to advance yourself applies. Courts will not say "no, you do not have the right to go to Alabama because 2 years ago coming out of high school, you then weren't considered as desirable". You push that right to personal betterment angle with enough resources, you win in court eventually. You're not breaking "years of eligibility" rulings, you're simply attempting to spend your allotted college time in the best possible place to fit your needs.

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A court will not tell them they can NOT spend that much money, and a court will also not tell their designated person he's not allowed to be paid.

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Yes but a school or league or association can tell that person you broke our rules and therefore aren’t allowed to play a sport in our organization.

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Sounds great. Won't happen, because it won't stand up in court if/when an athlete challenges it.

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Make them employees that sign a contract with the school and the NCAA that stipulates those things. If they don't like it they can enter the draft or sell jeans at the mall

Changing the transfer portal rules during covid started all of this. Then the whole NIL thing made it much worse. They should have re-instated the old transfer portal rules after the covid crisis was over. It would have solved about 90% of the problems we are facing today.

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court will not tell them they can NOT spend that much money, and a court will also not tell their designated person he's not allowed to be paid.

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Yes but a school or league or association can tell that person you broke our rules and therefore aren’t allowed to play a sport in our organization.

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Nah, that's what the NIL thing eliminated.

The key is, you are not being paid to play; you are being paid because you are known, because you play.

Really trivial wording that makes a ton of real-world difference. That's what I think opened the floodgates.

I mean, look at the Raising Canes commercial, with the Mannings and Garrett Nussmeier in the drivethrough. You have several former NFL guys who are celebrities, and you have the Texas (Arch) and LSU (Nuss) qbs.
LSU and Texas both can argue that since it wasn't exclusive to just one college, it wasn't an unfair advantage. Canes can just say they were using celebrities, with a family/friends twist. Nuss can say if Arch can do it because of his family, then why not him too? I have no idea how much they got paid, but we saw that ad a lot. So Canes got what they wanted, and the 2 college guys got what they wanted too. And that happened, so now you can't tell the next group of guys they aren't allowed to do the same thing.

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The main problem is all the coaches will say they want change and everyone to play by the rules (not just SEC coaches, this applies to basically all Power 2 / Power 4 coaches).

But when they get back onto campus, their drive to win at all costs takes over (which is why they are high level coaches to begin with) and they want to take full advantage of any situation they can. So why not offer a kid more NIL than "allowed" since they won't be punished? Why not tamper with kids since they won't be punished? Why play by the rules when it is significantly to their advantage not to (and arguable to their disadvantage to follow the rules since no one is)?

They all agree there needs to be rules, but individually none really want to follow the current rules.

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This is very well said.

You always hear that the egos get larger as you leave the field and go into the offices. These guys think they can get away with it. They are egomaniacs.