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will Alabama use it's national brand to sell a patch on the uni's

Posted on 8/15/26 at 4:44 pm
Posted by 1loyalbamafan
alabama
Member since Mar 2015
4396 posts
Posted on 8/15/26 at 4:44 pm
I read where the big12 jumped the gun and sold out to monster drink for the entire conference to wear patches, paint slogans on the fields and courts for 20 million a year, to be divided by all 16 teams.

That's only a bit over 1 million a year to each team.

Alabama would get at least 20-25 million or more per year for just a uniform patch if they decide to go that way.

I think tOSU got 20 - 25 million a year from Chase.

Posted by FairhopeTider
Fairhope, Alabama
Member since May 2012
23067 posts
Posted on 8/15/26 at 4:52 pm to
A Mercedes patch should’ve been a done deal….however…

Apparently our deal with Learfield is a sticking point at the moment that might limit our options. Our contract with them is different than what Ohio State has.

Posted by Diego Ricardo
Alabama
Member since Dec 2020
14322 posts
Posted on 8/15/26 at 5:06 pm to
Why does it seem that our athletics department always makes a bold new deal that turns out to be the shittiest decision in retrospect.
This post was edited on 8/15/26 at 5:07 pm
Posted by 1loyalbamafan
alabama
Member since Mar 2015
4396 posts
Posted on 8/15/26 at 6:04 pm to
If we sell out for any less than 20 million a year it will suk

The rules allow you to have two patches for advertisement.

I think all the teams I've seen do a deal, no team has sold the 2nd patch.

- The big12 will probably have a team that sells it's 2nd now that they see what a shitty deal the conference made.
This post was edited on 8/15/26 at 6:32 pm
Posted by UASports23
Basketball School
Member since Nov 2009
26573 posts
Posted on 8/16/26 at 12:08 pm to
THIS IS ALABAMA FOOTBALL.....

*Elephant roar*

Sponsored by OnlyFans.
Posted by Roll Tide Ravens
Birmingham, AL
Member since Nov 2015
52377 posts
Posted on 8/16/26 at 12:21 pm to
quote:

Apparently our deal with Learfield is a sticking point at the moment that might limit our options. Our contract with them is different than what Ohio State has.

Apparently we need to get much better at making deals. Bad Nike deal. Bad Learfield deal.
Posted by crimsontater
Trenton GA
Member since Dec 2009
4168 posts
Posted on 8/16/26 at 2:36 pm to
Bubba Gump baby!
Posted by Amarillo Tide
Amarillo, TX
Member since Aug 2023
2131 posts
Posted on 8/16/26 at 3:08 pm to
Does anybody know if we finally re-negotiated that horrible Nike deal that Bill Battle handled? I'd heard the contract was up a year or two ago but don't recall seeing anything if it had been handled.

It still galls me that a pair of goobers from Auburn have handled the Quad tailgating fiasco for years now.

Does anyone even know if UA is negotiating with any companies for "patch" money? I hope I'm wrong but I don't have a lot of confidence in the athletic department negotiating these type things.
Posted by Shocco
Member since Nov 2015
2992 posts
Posted on 8/16/26 at 3:23 pm to
Our leadership in general makes some questionable moves.
Posted by Sandkhan
Member since Jun 2009
8999 posts
Posted on 8/16/26 at 3:25 pm to
The Nike deal was renegotiated and extended
This post was edited on 8/16/26 at 3:26 pm
Posted by Amarillo Tide
Amarillo, TX
Member since Aug 2023
2131 posts
Posted on 8/16/26 at 5:19 pm to
Same or similar dollar amounts with Nike as the old deal? That would be criminal if so.
Posted by FairhopeTider
Fairhope, Alabama
Member since May 2012
23067 posts
Posted on 8/17/26 at 1:41 am to
quote:

Does anyone even know if UA is negotiating with any companies for "patch" money? I hope I'm wrong but I don't have a lot of confidence in the athletic department negotiating these type things.


I said above that we are looking at our options but our deal with Learfield limits them. I was told that until we figure out a way around that, we aren’t going to see a $20 million dollar patch deal.

Hoping the movement of our SEC patch in the fall camp photos means we are confident that something will get done. Last year we didn’t announce the field sponsor until the week of first game so holding out that is the deadline.

Would be a tremendously wasted opportunity to not get a prestigious national brand with a market setting price.
Posted by Amarillo Tide
Amarillo, TX
Member since Aug 2023
2131 posts
Posted on 8/17/26 at 12:06 pm to
If Learfield is the impediment to getting a good deal for a patch, what a TERRIBLE situation for UA. Would love to know who the genius is who negotiated such a terrible deal.
Posted by FairhopeTider
Fairhope, Alabama
Member since May 2012
23067 posts
Posted on 8/31/26 at 1:47 pm to
I wonder if we will see any announcement this week. Would be a wasted opportunity if not.
This post was edited on 8/31/26 at 1:48 pm
Posted by Sandkhan
Member since Jun 2009
8999 posts
Posted on 8/31/26 at 1:55 pm to
Hopefully we change nothing and don’t take part in further whoring out the sport and our brand.

I had 3 credit cards and a checking and savings account with Chase that I closed when they partnered with OSU. I encourage everyone to stop buying products that help fund other teams and products that are ruining iconic jerseys.
Posted by FairhopeTider
Fairhope, Alabama
Member since May 2012
23067 posts
Posted on 9/1/26 at 3:14 pm to
That’s noble and all but it puts us at a distinct disadvantage.

Tennessee just signed a deal for $10 million a year with First Horizon Bank.
Posted by TideSwamper
Muscle Shoals
Member since Sep 2019
643 posts
Posted on 9/1/26 at 3:19 pm to
There may already be a deal, but the delay may be Alabama is trying to determine what the market value is with other top programs. Once they have comparables, they can then negotiate accordingly. At least I think that’s what I would do if it had to be done. But I wish that we could just stay traditional.
Posted by 1loyalbamafan
alabama
Member since Mar 2015
4396 posts
Posted on 9/1/26 at 10:24 pm to
I agree with everything you said.


But I'm just an old fan.
Posted by Sandkhan
Member since Jun 2009
8999 posts
Posted on 9/1/26 at 10:51 pm to
We’re already at a distinct disadvantage

-We aren’t bringing in NFL players like LSU

-We aren’t spending 40-50 million on rosters

-Judge Pruett is a literal retard so we don’t have the advantage of judges who will make decisions that actually make sense; let alone annihilate the rules


Might as well stand on principle since even if we sign some 20 million dollar a year patch deal and whore ourselves out we still are playing catch up.
Posted by TideSwamper
Muscle Shoals
Member since Sep 2019
643 posts
Posted on 9/1/26 at 11:09 pm to
I’m old too!
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