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Auburn Is Changing Its Logo... Barely

by Larry Leo

August 9, 201943 Comments

Kim Klement-USA TODAY Sports

Auburn is updating their shield logo ahead of the 2019-20 season. Per The Spun...

quote:
The updated logo uses the old “AU” which saw the “A” and “U” as the same size. Instead of keeping the letters the same size, Auburn decided to emphasize the “A” by making the “U” smaller and overlaying the “A” for a more seamless fit.

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43 Comments

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FlyinTiger93•57 months

Some marketing firm probably pocketed half a mil for that bs.

Lgrnwd•57 months

This change was long overdue in my opinion. This is a game changer. Well done War Eagles

JackieTreehorn•57 months

A revolutionary redesign. Take notes people.

AndyWoods•57 months

"Quick! We need a logo change that is as significant as our last coaching change! Any ideas!?"

SonicAndBareKnuckles•57 months

Old one looks better

19•57 months

Well, I'll say it. That looks like Hell.

JohnnyU•57 months

The sine qua non of Auburn creativity and pushing the boundaries.

Ragin Tiger1•57 months

Seriously?

hottub•57 months

It is all about printing. That’s the main reason FSU changed their logo. Guarantee those little white spots create issues for digital printing.

wesman21•57 months

The correct answer.

19•57 months

So you're saying, their gap was too wide.

SomeLSUguy•57 months

19 - You win!

StupidBinder•57 months

The new one looks like someone took the old one and stepped on the top of it a little bit.

Ripley•57 months

But why?

km•57 months

LINK

Ripley•57 months

Porsche must have suggested the design change.

ninthward•57 months

awful

rsylve•57 months

Bring to front on A and increased border size. Meh.

IAmNERD•57 months

It's a small change. Barely noticeable to someone who isnt a fan, unless they're side by side. With that said, as a lifelong Auburn fan...just, why? I really dont get it. It now looks cartoonish (for lack of a better word). I am not a fan of this.

hottub•57 months

See post below

VoxDawg•57 months

Lame. Fitting.

ScaryClown•57 months

Wow nobody cares

Drizzt•57 months

No noticeable improvement. Typical Auburn.

tigerfoot•57 months

This is a case of someone tinkering with something to justify their job

Stud Bud•57 months

This gives me inspiration to request changing my user name from: Stud Bud to Stud Bud