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Auburn is updating their shield logo ahead of the 2019-20 season.
Kim Klement-USA TODAY Sports
Auburn is updating their shield logo ahead of the 2019-20 season. Per The Spun...
quote:

The updated logo uses the old “AU” which saw the “A” and “U” as the same size. Instead of keeping the letters the same size, Auburn decided to emphasize the “A” by making the “U” smaller and overlaying the “A” for a more seamless fit.

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Filed Under: Auburn Sports
43 Comments
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Lgrnwd57 months
This change was long overdue in my opinion. This is a game changer. Well done War Eagles
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Old one looks better
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Drizzt57 months
No noticeable improvement. Typical Auburn.
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FlyinTiger9357 months
Some marketing firm probably pocketed half a mil for that bs.
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hottub57 months
It is all about printing. That’s the main reason FSU changed their logo. Guarantee those little white spots create issues for digital printing.
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wesman2157 months
The correct answer.
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1957 months
So you're saying, their gap was too wide.
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SomeLSUguy57 months
19 - You win!
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JackieTreehorn57 months
A revolutionary redesign. Take notes people.
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BBATiger57 months
It’s more about the efficiency of printing and graphics. Look closely at the shapes and triangles. There is a tiny space between the middle of the A and corner of the U in the old design. New design much more manufacturing friendly. Not meant to notice a change, more to save $$$.
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MaroonNation56 months
That’s what’s wrong with the world now. What happened to producing what the customer ordered instead of getting contract then telling customer you can’t produce what he wants unless he lowers his expectations.
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SECdragonmaster57 months
Yes. This is the last piece of the puzzle we needed to win another national championship. Thanks AU athletic department, you did it!
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Stud Bud57 months
This gives me inspiration to request changing my user name from: Stud Bud to Stud Bud
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ninthward57 months
awful
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AndyWoods57 months
"Quick! We need a logo change that is as significant as our last coaching change! Any ideas!?"
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tigerfoot57 months
This is a case of someone tinkering with something to justify their job
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IAmNERD57 months
It's a small change. Barely noticeable to someone who isnt a fan, unless they're side by side. With that said, as a lifelong Auburn fan...just, why? I really dont get it. It now looks cartoonish (for lack of a better word). I am not a fan of this.
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hottub57 months
See post below
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StupidBinder57 months
The new one looks like someone took the old one and stepped on the top of it a little bit.
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JohnnyU57 months
The sine qua non of Auburn creativity and pushing the boundaries.
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Kong57 months
That's funny, they actually paid someone to come up with that, typical!!
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1957 months
Well, I'll say it. That looks like Hell.
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WITCH DOCTOR57 months
That is unbelievable...
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Space Cowboy57 months
The only discernible difference I notice is the U is slightly smaller, but I didn't want to waste my time looking any closer cause I don't really care.
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ezride2557 months
Toonces > this
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