Auburn is updating their shield logo ahead of the 2019-20 season.
Kim Klement-USA TODAY Sports
Auburn is updating their shield logo ahead of the 2019-20 season. Per The Spun...
quote:

The updated logo uses the old “AU” which saw the “A” and “U” as the same size. Instead of keeping the letters the same size, Auburn decided to emphasize the “A” by making the “U” smaller and overlaying the “A” for a more seamless fit.

Filed Under: Auburn Sports

Comments

41 Comments
Gezzus Criminy, get out the freaking ruler.
Reply10 months
I never buy anything from Under Armor because they sponsor Auburn and I only buy Nike because they sponsor Bama. I was taught that was how to help your favorite program. Buy from their sponsors.
Reply10 months
They oughta put a huge douche on the helmet
Reply10 months
Dumb
Reply10 months
It’s more about the efficiency of printing and graphics. Look closely at the shapes and triangles. There is a tiny space between the middle of the A and corner of the U in the old design. New design much more manufacturing friendly. Not meant to notice a change, more to save $$$.
Reply10 months
That’s what’s wrong with the world now. What happened to producing what the customer ordered instead of getting contract then telling customer you can’t produce what he wants unless he lowers his expectations.
10 months
Fascinating
Reply10 months
Yes. This is the last piece of the puzzle we needed to win another national championship. Thanks AU athletic department, you did it!
Reply10 months
You're kidding, right?
Reply10 months
That is unbelievable...
Reply10 months
The only discernible difference I notice is the U is slightly smaller, but I didn't want to waste my time looking any closer cause I don't really care.
Reply10 months
First one looks like a Klansmen doing splits in the air. The 2nd, looks like a Klansmen bathroom sign.
Reply10 months
Toonces > this
Reply10 months
Should have brought U on top of A. Its not University of Auburn.
Reply10 months
That's funny, they actually paid someone to come up with that, typical!!
Reply10 months
It reminds me of when a caterpillar makes a cocoon but then it gets stepped on and there’s nothing left but bug guts.
Reply10 months
This gives me inspiration to request changing my user name from: Stud Bud to Stud Bud
Reply10 months
This is a case of someone tinkering with something to justify their job
Reply10 months
No noticeable improvement. Typical Auburn.
Reply10 months
Wow nobody cares
Reply10 months
Lame. Fitting.
Reply10 months
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