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Not SEC, but how is the Boca Raton Bowl economically feasible?
Posted on 12/23/25 at 1:59 pm
Posted on 12/23/25 at 1:59 pm
There's like 500 people there and half of them got in for a can of beans, literally. Bush's Beans has to be forking over some major cash. Do they really get enough exposure to make this worthwhile?
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Posted on 12/23/25 at 2:02 pm to Doak Walker
You’re watching. You’re part of the problem.
Posted on 12/23/25 at 2:05 pm to Doak Walker
ESPN pays just enough, combined with some sponsorship, to make it worthwhile for these minor bowls. For the lowest tier bowls, it’s simply a PR opportunity for the host. As the bowls get bigger, it’s a little bit of a tourism business opportunity.
Posted on 12/23/25 at 2:06 pm to AHM21
Its probably a loss they write off for tax purposes.
Posted on 12/23/25 at 2:06 pm to Doak Walker
They apparently were allowing the first 2,000 fans in with a can of beans.
Posted on 12/23/25 at 2:09 pm to Doak Walker
quote:
Do they really get enough exposure to make this worthwhile?
Now you got me thinking about thos beans
Posted on 12/23/25 at 2:14 pm to AHM21
quote:
You’re part of the problem
What problem? Do you not like football?
Posted on 12/23/25 at 2:22 pm to Doak Walker
The schools are forced to buy a bunch of tickets no matter what, it's then their job to sell them.
Schools often take a loss on bowl games just to get the extra practice time and TV exposure.
Schools often take a loss on bowl games just to get the extra practice time and TV exposure.
Posted on 12/23/25 at 2:22 pm to AHM21
I saw that it was on, but I don't watch bad football.
Posted on 12/23/25 at 2:23 pm to twk
quote:
it’s a little bit of a tourism business opportunity.
This why the bowls were originally created.
It's why I always find it funny when people say "bowl games are too corporate now"
They've always been corporate.
Posted on 12/23/25 at 2:38 pm to Doak Walker
The number of people on the internet who make fun of how sad the Bush's Beans Boca Raton Bowl and the Pop Tart Bowl and the Cheez-its Bowl are is probably worth the advertising spend itself.
how much does it cost for a company to sponsor a lower tier bowl game?
Here’s a breakdown of what sponsoring a lower-tier college football bowl game typically costs — especially if you’re talking about title or naming rights (where the game becomes “The [Your Company] Bowl”) and similar major sponsorship roles:
?? Typical Price Ranges
?? Lower-Tier Bowl Games (Non-New Year’s / Early December)
Title sponsorship for smaller, lower-tier bowls generally runs in the ballpark of $375,000 to about $500,000 per year.
how much does it cost for a company to sponsor a lower tier bowl game?
Here’s a breakdown of what sponsoring a lower-tier college football bowl game typically costs — especially if you’re talking about title or naming rights (where the game becomes “The [Your Company] Bowl”) and similar major sponsorship roles:
?? Typical Price Ranges
?? Lower-Tier Bowl Games (Non-New Year’s / Early December)
Title sponsorship for smaller, lower-tier bowls generally runs in the ballpark of $375,000 to about $500,000 per year.
Posted on 12/23/25 at 2:44 pm to Broski
quote:
"bowl games are too corporate now"
The proliferation of bowls occurred because networks needed programming. Originally a few cities in the Sun belt, Miami, Dallas, New Orleans viewed them as tourism opportunities. The Rose was always its own thing.
quote:
how is the Boca Raton Bowl economically feasible?
They’re going to die a slow death if sponsorships dry up and Fox, EsPn, etc can’t generate enough income from them. No one cares for non CFP post season games. Programs don’t make enough after travel, minimum ticket purchases in terms of the of growing cash crunch of revenue sharing.
Posted on 12/23/25 at 2:44 pm to Doak Walker
Bush’s brand pays for it. For them it’s like a 3 hour long commercial.
Posted on 12/23/25 at 3:01 pm to borotiger
I love football. People bitching about attendance at bowl games don’t realize it’s not about butts in the stands. It’s about people watching on ESPN.
Posted on 12/23/25 at 3:07 pm to BluegrassBelle
It is just cost effective enough that ESPN will fund them. And if you are, say, Miami of Ohio coming off an 8-4 season breaking even, or even losing a bit of money, is worth it to treat your fans to a bowl game.
The problem is that in the era of NIL the top teams are turning their noses up at small bowls. Frederick Fartmouth pulling down 750K a year and sniffing the open market isn't going to risk it in the Prune Juice Bowl in New Hampshire.
Bowls are going to contract.
The problem is that in the era of NIL the top teams are turning their noses up at small bowls. Frederick Fartmouth pulling down 750K a year and sniffing the open market isn't going to risk it in the Prune Juice Bowl in New Hampshire.
Bowls are going to contract.
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