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re: Big Ten on CBS continues to fail

Posted on 10/16/24 at 1:09 pm to
Posted by John Casey
New Orleans
Member since Nov 2016
2750 posts
Posted on 10/16/24 at 1:09 pm to
I'll be honest and have no clue what the TV contracts are and how CBS gets to pick Big 10 games.

And by meat of conference schedule, was just saying the top Big 10 teams haven't really played each other yet.

2023 - SEC on CBS
Weeks 3 to 7 - 28.04 mil total viewers (5.61 mil avg)

2024 - Big 10 on CBS
Weeks 3 to 7 - 20.23 mill total viewers (4.05 mil avg)

Those numbers may get closer as the season goes on, but if CBS doesn't have first pick of games like another poster mentioned, then maybe not.
This post was edited on 10/16/24 at 1:10 pm
Posted by idlewatcher
Planet Arium
Member since Jan 2012
86419 posts
Posted on 10/16/24 at 1:14 pm to
Someone is posting misleading numbers then.

Earlier in the week, I read the Ohio St/Oregon game drew 13M viewers and stablized (meaning continuous watching) at 11M.

You'd think in this day and age of digital TV, it would be simple to figure out how many eyeballs are on a specific game.....and for how long.
Posted by Dallaswho
Texas
Member since Dec 2023
2454 posts
Posted on 10/16/24 at 1:29 pm to
quote:

I'm not even sure the Big 12 would take Missouri back.

Was there another p4 v g5 game that did better in that time slot?
Posted by Harry Wong
Member Since Feb 2019
Member since Oct 2024
366 posts
Posted on 10/16/24 at 1:32 pm to
Always an intriguing matchup but now that both teams are in the
SEC it just means more .
Posted by Murph4HOF
A-T-L-A-N-T-A (that's where I stay)
Member since Sep 2019
15320 posts
Posted on 10/16/24 at 1:40 pm to
quote:

The B1G has contracts with CBS, NBC and FOX. I don't know the specifics, but that is one big reason they are making more money than us this year.
I poatwd this year's ago and it was downvoted to hell, but I suggested having all games where the SEC East was the home team in one package for bidding, another package for the SEC West home teams, and bid the SEECG separately or alternate between the two networks that have each division.

I might have even suggested having a GOTW seperate from that so there would always be the CBS afternoon game.
Posted by Topwater Trout
Red Stick
Member since Oct 2010
68670 posts
Posted on 10/16/24 at 1:42 pm to
quote:

Penn State @ USCw (4.3 million) had more viewers than Ole Miss @ LSU (4.2 million)


so basically 2 of the biggest programs in CFB who are in opposite sections of the country and in 2 of the most populated states beat out a regional game involving 2 of the smallest markets by 100k
Posted by 20ag07
Member since Jun 2024
13 posts
Posted on 10/16/24 at 1:45 pm to
quote:

Earlier in the week, I read the Ohio St/Oregon game drew 13M viewers and stablized (meaning continuous watching) at 11M.
13M was the peak. The rating number quoted is always the average across the 3+ hour window.
Posted by scrooster
Resident Ethicist
Member since Jul 2012
40977 posts
Posted on 10/16/24 at 1:52 pm to
Do they have conference total viewership numbers for last week anywhere?

I'd almost be willing to bet that the SEC viewership outnumbered the B1G and ACC combined.
Posted by gamecockman12
Columbia, SC
Member since Aug 2012
7637 posts
Posted on 10/16/24 at 1:57 pm to
quote:

I'm not even sure the Big 12 would take Missouri back.


276K is wild.
Posted by Oswald31
Member since Mar 2019
410 posts
Posted on 10/16/24 at 1:58 pm to
CBS is paying 1/6th of what they would have had to pay for SEC rights, and they're only getting the 3rd choice of B1G games each weekend. THey are beyond happy with their choice.
Posted by BigBro
Member since Jul 2021
17307 posts
Posted on 10/16/24 at 2:08 pm to
quote:

Was there another p4 v g5 game that did better in that time slot?

all P4 games in that time slot did at least 2x better.. including one on the CW


This post was edited on 10/16/24 at 2:09 pm
Posted by 20ag07
Member since Jun 2024
13 posts
Posted on 10/18/24 at 9:36 am to
The SEC package is stronger.

21.1M across 5 games Vs 18.8M for B1G in week 7.

13.5M across 3 games vs 12.3M for B1G in week 6.

22.8 across 4 games vs 10M for B1G in week 5.



Posted by BevoBucks
H-town
Member since Dec 2022
5788 posts
Posted on 10/18/24 at 9:56 am to
quote:

CBS screwed up big time
Maybe, but I miss the SEC on CBS. Tradition lost. Plus the production quality was way better than ESPN.
Posted by Ghost of Colby
Alberta, overlooking B.C.
Member since Jan 2009
13613 posts
Posted on 10/18/24 at 10:09 am to
Penn St—USC was also opposite a blowout in the Texas—OU game.

Ole Miss—LSU was opposite the marque game of the week, OSU—Oregon.
Plus, Tenn—UF drew another 3.25 on ESPN.

So, CBS had competition from one blowout game.
The ABC game had competition from another SEC game, and biggest game of the week.
Posted by Chicken
Jackassistan
Member since Aug 2003
24332 posts
Posted on 10/18/24 at 10:10 am to
I watched some highlights of the Penn State/USC game and the CBS broadcast lacked energy...Brad Nessler and Gary were boring sounding...
Posted by TigerScorpion
Mississippi
Member since Aug 2018
1159 posts
Posted on 10/18/24 at 10:18 am to
quote:

I've been watching OU-TX for the last 60 years.


Dang! You old, Cuh.
Posted by MillerLiteTime
Atlanta
Member since Aug 2018
3248 posts
Posted on 10/18/24 at 10:40 am to
If CBS can't pull in mega ratings on a close USC / Penn St game with both ranked, they have a problem, as does the Big Ten in the next negotiation round. Huge market games like that (LA, Philly, Pittsburgh) between bluebloods are why the B10 expanded and why they got such a huge deal. At some point the SEC has to win a tv negotiation round when a struggling Alabama vs unranked South Carolina at 11 AM is beating USC Penn St.

Unless advertisers are willing to pay networks more per viewer in B10 markets than in the South, which could be true but seems doubtful long term with current economic trends.
Posted by McMillan
Member since Jul 2018
6899 posts
Posted on 10/18/24 at 11:27 am to
LA and the northeast outside of Penn State just aren't fond of college football and that will eventually bite the asses of the networks.
Posted by Bama Bird
Member since Dec 2011
Member since Mar 2013
21754 posts
Posted on 11/20/24 at 4:04 pm to
Bump. Just did a rough count and it appears CBS is averaging 4.2M viewers per game while ABC (SEC gotw) is averaging 8M
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