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re: Auburn changes logo

Posted on 8/9/19 at 7:58 am to
Posted by AA7
Birmingham, AL
Member since Nov 2009
26727 posts
Posted on 8/9/19 at 7:58 am to
I dislike it, but not it’s down the list of things to complain about right now. Might change when I see it on espn.
Posted by Ross
Member since Oct 2007
47824 posts
Posted on 8/9/19 at 8:27 am to
Boooo
Posted by GumBro Jackson
Raleigh
Member since Mar 2011
3115 posts
Posted on 8/9/19 at 8:36 am to
How the f*ck do they make decisions like this without input from stakeholders? I prefer the old one and a think this is just stupid.

I'm not going to lose any sleep over it, but this feels like a "solution" in search of a problem. Very tone deaf IMO.
Posted by AuburnTigers
Member since Aug 2013
6964 posts
Posted on 8/9/19 at 8:40 am to
frickING TERRIBLE LOGO

who the frick made this decision
Posted by Rhymenoceros
Atlanta, Georgia
Member since Nov 2012
4185 posts
Posted on 8/9/19 at 8:40 am to
quote:

without input from stakeholders


Last I checked it was a public institution.
Posted by AUNashville
New Haven
Member since Jul 2014
3561 posts
Posted on 8/9/19 at 8:42 am to
quote:

I'm not going to lose any sleep over it, but this feels like a "solution" in search of a problem. Very tone deaf IMO.


I think the old logo has been a problem in a couple of areas. Most notably, it doesn't scale well to smaller sizes on digital mediums. This is something the new logo will do better.
Posted by DesignTiger
Buford, Georgia
Member since Jun 2011
1518 posts
Posted on 8/9/19 at 9:43 am to
In the 247 article they are saying this font's name is "Sabon" but this looks nothing like Sabon font.

Also whoever suggested that font should be fired from the name alone.
Posted by DesignTiger
Buford, Georgia
Member since Jun 2011
1518 posts
Posted on 8/9/19 at 9:46 am to
quote:

*what's it cost to change a corporate logo?


Depends on what all is needed. 10k-200k is my guess and that's a big range but there are a lot of factors included in that as well.
Posted by TheJones
Member since Nov 2009
33362 posts
Posted on 8/9/19 at 9:48 am to
quote:

DesignTiger


Assuming this wasn’t your work, what do you think of it?
Posted by BlackStandard
Houston, TX
Member since Aug 2018
489 posts
Posted on 8/9/19 at 10:16 am to
Meh, it's ok. Don't really feel strongly about it
Posted by Sigma
Fairhope, AL
Member since Dec 2005
3643 posts
Posted on 8/9/19 at 10:22 am to
This is starting to get the same feel as a Game Thread.

Hey, we message board all-americans need pre-season practice too!
Posted by beaver
The 755 Club
Member since Sep 2009
46861 posts
Posted on 8/9/19 at 10:33 am to
fricking saban
Posted by AUNashville
New Haven
Member since Jul 2014
3561 posts
Posted on 8/9/19 at 10:44 am to
I was confused by that too. The font in the image looks much better than Sabon.
Posted by wareaglepete
Lumon Industries
Member since Dec 2012
11043 posts
Posted on 8/9/19 at 12:08 pm to
New logo is absolute trash. Terrible and sad.
Posted by GumBro Jackson
Raleigh
Member since Mar 2011
3115 posts
Posted on 8/9/19 at 1:46 pm to
quote:


Last I checked it was a public institution.


That's why I said stakeholders not shareholders. I'm an alum and donor. I'm a stakeholder. Students are stakeholders, etc.
Posted by mckibaj
Member since Nov 2010
7729 posts
Posted on 8/9/19 at 2:30 pm to
quote:

In the 247 article they are saying this font's name is "Sabon" but this looks nothing like Sabon font.


The logo is not Sabon font. The Sabon font they are referring to is changing the current copperplate font currently being used to the Sabon font.

This post was edited on 8/9/19 at 3:59 pm
Posted by LanierSpots
Sarasota, Florida
Member since Sep 2010
61842 posts
Posted on 8/9/19 at 2:54 pm to
My facebook page is littered with "Auburn changed its logo to Sabon font"


Writers are pathetic these days


Posted by weagle99
Member since Nov 2011
35893 posts
Posted on 8/9/19 at 2:58 pm to
People just can’t leave well enough alone.

One of the most iconic logos but LeT’s cHaNge iT

I’m not buying anything with that goofy looking thing
This post was edited on 8/9/19 at 2:59 pm
Posted by Pettifogger
Capitol Hill Autonomous Zone
Member since Feb 2012
79322 posts
Posted on 8/9/19 at 3:18 pm to
People can sign this if they want


LINK

I'm not much for dumb petitions but I am curious to see how high the number gets
Posted by jt33
Member since Aug 2017
4143 posts
Posted on 8/9/19 at 3:20 pm to
quote:


I’m not buying anything with that goofy looking thing
Agreed, and any pictures I post anywhere will have the old logo too. Eventually, if enough people keep using the old one, they will have to switch back for continuity sake.
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