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Alabama_Fan
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The Road Less Traveled
Member since Sep 2020
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Alabama Athletics Unveils The Advantage
The Advantage is designed to educate and provide Crimson Tide student-athletes with the tools necessary to build and elevate their personal brands

Alabama Athletics, one of the most recognizable and influential brands in all of sports, has created The Advantage, a comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build and elevate their personal brands.

In working with both campus partners and external entities, The Advantage, will focus on brand management, maximizing personal social media platforms and financial literacy.

"We are excited to launch this new program, which even further demonstrates our commitment to fully developing our student-athletes," Alabama Director of Athletics Greg Byrne said. "We are blessed to have incredible resources on campus with our institution, allowing us to better fit our specific needs and evolve The Advantage, as needed."

Alabama has ranked in the top two in royalties generated among the Collegiate Licensing Company's partner institutions each of the last 11 years and was No. 1 in five of the last six seasons. Over the last five years, officially licensed Alabama product was sold in over 9,000 unique retailers, and during the last decade, over 60.3 million units of officially licensed Alabama merchandise has been sold by licensees. Most recently, the Crimson Tide set the 48-hour post-national championship win record for NCAA merchandise sales across all sports.

Prior to the 2020-21 academic year, Alabama partnered with Socialie, one of the top content distribution platforms, which has been instrumental in providing student-athletes, coaches and staff direct access to photos and videos. For the month of April, Tide student-athletes added nearly 140,000 followers on social accounts connected through Socialie for an overall total of 2,235,124 followers on connected personal accounts combined. In 2020, Alabama athletics social channels generated north of 1.1 billion impressions, while the previous month totaled more than 50 million interactions on the sport Instagram and Facebook accounts alone.

This post was edited on 5/4 at 12:49 pm


Alabama_Fan
Alabama Fan
The Road Less Traveled
Member since Sep 2020
1773 posts
 Online 

re: Alabama Athletics Unveils The Advantage
The twitter announcement includes a short video with flashes of athletes from various sports
quote:

Alabama Athletics @UA_Athletics
Introducing The Advantage
A comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build and elevate their personal brands.


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20
PCRammer
Alabama Fan
1725 Slough Avenue in Scranton, PA
Member since Jan 2014
1135 posts

re: Alabama Athletics Unveils The Advantage
In totally unrelated news the University of Georgia debuts their student athlete branding initiative called UGAvantage.


JoseyWalesTheOutlaw
Alabama Fan
In The Ham
Member since Nov 2017
6367 posts

re: Alabama Athletics Unveils The Advantage
Let the games begin.


UASports23
Columbia Fan
Member since Nov 2009
20693 posts

re: Alabama Athletics Unveils The Advantage
Just bring in the Insta-Thots to lead discussions.

They know their game and it also helps with recruiting.

Between that and being NFLU, we can retire the Dodge Charger program.


SummerOfGeorge
Alabama Fan
Brookhaven, GA
Member since Jul 2013
81153 posts

re: Alabama Athletics Unveils The Advantage
quote:

In totally unrelated news the University of Georgia debuts their student athlete branding initiative called UGAvantage.




I laffed


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50
SummerOfGeorge
Alabama Fan
Brookhaven, GA
Member since Jul 2013
81153 posts

re: Alabama Athletics Unveils The Advantage
quote:

we can retire the Dodge Charger program


Let us give the Charger the send off it deserves



JoseyWalesTheOutlaw
Alabama Fan
In The Ham
Member since Nov 2017
6367 posts

re: Alabama Athletics Unveils The Advantage
Need some 24's on those


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10
Goombaw
Alabama Fan
Kentucky
Member since Jan 2013
3085 posts

re: Alabama Athletics Unveils The Advantage
I mean, if people thought this was going to level the playing field any, they just haven't seen the Alabama Athletics machine at work...


Chad4Bama
Alabama Fan
Member since Sep 2020
1323 posts

re: Alabama Athletics Unveils The Advantage
Gotta love amateur athletics...


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Robot Santa
SMU Fan
Member since Oct 2009
37261 posts

re: Alabama Athletics Unveils The Advantage
quote:

I mean, if people thought this was going to level the playing field any, they just haven't seen the Alabama Athletics machine at work...


I hope that wasn't the intention, because it's going to have the exact opposite effect. The high profile programs in the parts of the country where college athletics are a big deal will see the most benefits, and then you'll have media outlets begin questioning whether this was a mistake when Pac-12 athletes see minimal financial windfalls from it because - spoiler alert - people on the West Coast continue to not give a frick about college sports.


FairhopeTider
Alabama Fan
Fairhope, Alabama
Member since May 2012
17881 posts

re: Alabama Athletics Unveils The Advantage
quote:

I mean, if people thought this was going to level the playing field any, they just haven't seen the Alabama Athletics machine at work...


Yep. The same people in the media that are crying about how everything is unfair and athletes should benefit from their likeness will be bitching that the elite schools will have an even bigger recruiting advantage now.


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40
14&Counting
Hawaii Fan
Manhattan Beach, CA
Member since Jul 2012
27285 posts

re: Alabama Athletics Unveils The Advantage
quote:

I mean, if people thought this was going to level the playing field any, they just haven't seen the Alabama Athletics machine at work...


We tried to warn them

SMDH


SummerOfGeorge
Alabama Fan
Brookhaven, GA
Member since Jul 2013
81153 posts

re: Alabama Athletics Unveils The Advantage
quote:

We tried to warn them


Like most of these things, Saban told them what would happen. They didn't listen.

And now we will take it and use it as another advantage to beat their brains in with.


Alabama_Fan
Alabama Fan
The Road Less Traveled
Member since Sep 2020
1773 posts
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re: Alabama Athletics Unveils The Advantage
The SI write up:

Alabama Athletics Unveils Program for Athletes to Elevate Personal Brands

The Advantage will provide education and resources to athletes to build their influence


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00
Evolved Simian
Alabama Fan
Bushwood Country Club
Member since Sep 2010
18062 posts

re: Alabama Athletics Unveils The Advantage
This program is an excellent idea.

That logo, however, is terrible. Especially for a program that means to teach kids to elevate and make the most of their brand.


Grievous Angel
Alabama Fan
Tuscaloosa, AL
Member since Dec 2008
5975 posts

re: Alabama Athletics Unveils The Advantage
quote:

This program is an excellent idea.


I mean damn do we have to be the leader/innovator in everything?

Yes, yes we do.

Saban is a relentless savage. Damn.


Alabama_Fan
Alabama Fan
The Road Less Traveled
Member since Sep 2020
1773 posts
 Online 

re: Alabama Athletics Unveils The Advantage


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10
Grievous Angel
Alabama Fan
Tuscaloosa, AL
Member since Dec 2008
5975 posts

re: Alabama Athletics Unveils The Advantage
quote:

Like most of these things, Saban told them what would happen. They didn't listen.

And now we will take it and use it as another advantage to beat their brains in with.


This is the end of an era. And I don't feel great about it.

I know these haven't been exactly "amateur athletes" in the way, say, our Softball, Baseball, Volleyball etc sports are.

But this is just going to amp it up. Gonna be interesting seeing Slade Bolton in an advertisement for Tuscaloosa Chevrolet.



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Robot Santa
SMU Fan
Member since Oct 2009
37261 posts

re: Alabama Athletics Unveils The Advantage
quote:


I mean damn do we have to be the leader/innovator in everything?


Saban got caught on defending the hurry up offense and early signing day, and quickly and decisively made changes to fix both. I'd even go so far as to say that we really have had 2 separate dynasties because of how much our playing style has changed. 2008-2012 and 2015-present.

Otherwise we have been ahead of the curve on pretty much everything. Continuing to embrace change despite being so successful is why Saban became tGOAT. Most people who experience success become very set in the ways that brought them that success.
This post was edited on 5/4 at 6:33 pm


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