Report: LSU Signs Jersey Patch Deal Ahead Of NCAA Approval

Update: It is being reported that LSU and Woodside Energy agreed to a jersey patch sponsorship, according to 104.5 ESPN.

Front Office Sports reports that LSU has already signed a multimillion-dollar jersey patch sponsor deal, according to LSU deputy AD and chief revenue officer Clay Harris.

Sponsored patches are currently prohibited, but a proposal by the Division I Administrative Committee was introduced this week, and the final vote is expected to take place in January.

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Harris is “very confident” the measure will be approved, which is why his team has been working on the implementation of jersey patch sponsors for the past 12 months. In June, Harris told The New Orleans Times-Picayune that he hoped the NCAA would adopt the new policy, and the outlet reported LSU had “identified a partner … if the rule changes.” LSU would be the first program known to have a deal in place.

“It will take time for schools to move on this,” says Harris, citing the work LSU has had to do with its equipment staff and even apparel provider Nike.

Harris would not say who the company is, or exactly how much they have agreed to pay, but speculated that the Tigers can “rival some of the top pro sports teams” in jersey patch dollars. “The value of an LSU or another big brand in college sports, across all sports, could come close to what a pro sports team is getting,” he says.

While some top-tier franchises like the Knicks, Yankees, Warriors, and Lakers have signed jersey patch deals reportedly in the ranges of $20 million to $30 million annually, the average annual value of most deals is much lower, often below $10 million.

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If you had to pick a sponsored patch on LSU's jerseys, what would it be?

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