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The 75 most valuable college athletic programs
Posted on 6/17/25 at 1:57 pm
Posted on 6/17/25 at 1:57 pm
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1. Ohio State University $1.32B $280M Big Ten Columbus, OH public
2. University of Texas at Austin $1.28B $271M SEC Austin, TX public
3. Texas A&M University $1.26B $279M SEC College Station, TX public
4. University of Michigan $1.06B $230M Big Ten Ann Arbor, MI public
5. University of Alabama $978M $200M SEC Tuscaloosa, AL public
6. University of Notre Dame $969M $224M ACC Notre Dame, IN private
7. University of Georgia $950M $210M SEC Athens, GA public
8. University of Nebraska $943M $205M Big Ten Lincoln, NE public
9. University of Tennessee $940M $202M SEC Knoxville, TN public
10. University of Oklahoma $928M $199M SEC Norman, OK public
11. Penn State University $924M $202M Big Ten University Park, PA public
12. University of Southern California $923M $212M Big Ten Los Angeles, CA private
13. Louisiana State University $916M $200M SEC Baton Rouge, LA public
14. University of Florida $865M $189M SEC Gainesville, FL public
15. University of Wisconsin $838M $198M Big Ten Madison, WI public
16. Clemson University $800M $196M ACC Clemson, SC public
17. University of Oregon $780M $151M Big Ten Eugene, OR public
18. University of Arkansas $776M $167M SEC Fayetteville, AR public
19. University of Kentucky $775M $174M SEC Lexington, KY public
20. Auburn University $772M $195M SEC Auburn, AL public
21. University of Iowa $747M $167M Big Ten Iowa City, IA public
22. Michigan State University $740M $171M Big Ten East Lansing, MI public
23. Stanford University $687M $180M ACC Stanford, CA private
24. Florida State University $673M $170M ACC Tallahassee, FL public
25. University of Illinois $665M $148M Big Ten Champaign, IL public
1. Ohio State University $1.32B $280M Big Ten Columbus, OH public
2. University of Texas at Austin $1.28B $271M SEC Austin, TX public
3. Texas A&M University $1.26B $279M SEC College Station, TX public
4. University of Michigan $1.06B $230M Big Ten Ann Arbor, MI public
5. University of Alabama $978M $200M SEC Tuscaloosa, AL public
6. University of Notre Dame $969M $224M ACC Notre Dame, IN private
7. University of Georgia $950M $210M SEC Athens, GA public
8. University of Nebraska $943M $205M Big Ten Lincoln, NE public
9. University of Tennessee $940M $202M SEC Knoxville, TN public
10. University of Oklahoma $928M $199M SEC Norman, OK public
11. Penn State University $924M $202M Big Ten University Park, PA public
12. University of Southern California $923M $212M Big Ten Los Angeles, CA private
13. Louisiana State University $916M $200M SEC Baton Rouge, LA public
14. University of Florida $865M $189M SEC Gainesville, FL public
15. University of Wisconsin $838M $198M Big Ten Madison, WI public
16. Clemson University $800M $196M ACC Clemson, SC public
17. University of Oregon $780M $151M Big Ten Eugene, OR public
18. University of Arkansas $776M $167M SEC Fayetteville, AR public
19. University of Kentucky $775M $174M SEC Lexington, KY public
20. Auburn University $772M $195M SEC Auburn, AL public
21. University of Iowa $747M $167M Big Ten Iowa City, IA public
22. Michigan State University $740M $171M Big Ten East Lansing, MI public
23. Stanford University $687M $180M ACC Stanford, CA private
24. Florida State University $673M $170M ACC Tallahassee, FL public
25. University of Illinois $665M $148M Big Ten Champaign, IL public
Posted on 6/17/25 at 2:00 pm to BuckI
Why does your baseball team suck? Dead last in the Little 10. Can’t even beat the directional schools.
Posted on 6/17/25 at 2:01 pm to BuckI
Oklahoma will spike drastically next year with the full sec share.
Posted on 6/17/25 at 2:02 pm to BuckI
imagine posting thousands of times on a rival conference's board 
Posted on 6/17/25 at 2:14 pm to BuckI
quote:
3. Texas A&M University $1.26B $279M SEC College Station, TX public
So, will we also discuss rate of return in this thread?
Posted on 6/17/25 at 2:14 pm to tigerbait2010
quote:
imagine posting thousands of times on a rival conference's board
Tell me about it....gees, I can think of about 8000 things I could, and would rather, do with my time than hang out on an Ohio St Buckeye forum for crying outloud, conversing with a bunch of stupid Big 10 fans. This guy is the poster child for having ZERO life.
Posted on 6/17/25 at 2:20 pm to BuckI
Aggie and Nebraska sure are great investments. 
Posted on 6/17/25 at 2:21 pm to BuckI
I'm going to go hang out on a B1G board every day....
Said no SEC fan ever.
Said no SEC fan ever.
This post was edited on 6/17/25 at 2:22 pm
Posted on 6/17/25 at 2:30 pm to Stuttgart Tiger
quote:
So, will we also discuss rate of return in this thread?
Harold Perkins says hi.
Posted on 6/17/25 at 2:35 pm to BuckI
Yet here you are seeking validation from people who don’t give a frick about you
Posted on 6/17/25 at 2:36 pm to BuckI
Top 10:
SEC: 6 | BigTen: 3
Top 15:
SEC: 8 | BigTen: 6
Top 20:
SEC: 11 | BigTen: 7
SEC: 6 | BigTen: 3
Top 15:
SEC: 8 | BigTen: 6
Top 20:
SEC: 11 | BigTen: 7
This post was edited on 6/17/25 at 2:37 pm
Posted on 6/17/25 at 2:37 pm to NoMercy
quote:The struggles of these 2 despite their monetary advantages is amazing. Even in this era of NIL they still cannot compete.
Aggie and Nebraska sure are great investments.
A&M can at least say they had to play against the SECW, Nebraska has no such excuse.
Posted on 6/17/25 at 2:46 pm to BuckI
quote:
20. Auburn University $772M $195M SEC Auburn, AL public
This is such a shite list. Here is the methodology:
quote:
The list is reflective of the current enterprise value of each program, starting with a base revenue multiple of four for all institutions, and then adjusting the multiple for variables, including conference affiliation, estimated NIL spend, school subsidies, number of alumni and other factors that can catalyze future revenue growth and profitability.
So using their own methodology and data and taking Revenue x4 for all teams, every program in the Top 22 had their evaluation adjusted upwards except for Auburn.
Those other 21 programs had an average upward adjustment of +$114.5 million. The largest adjustment was Ohio State (+$200 million) and the smallest upward adjustment in the Top 22 was Clemson which was +$16 million.
Meanwhile these idiots adjusted Auburn’s valuation DOWN by $8 million. No other SEC program had a downward adjustment…. Not even Vandy or MSU.
Obviously this guy has some type of negative attitude towards Auburn. He’s got ACC and Big 12 programs that he adjusted upwards but not Auburn.
Posted on 6/17/25 at 2:50 pm to BuckI
I don't want to hear any more whining about money. Lots of SEC schools on that list.
Posted on 6/17/25 at 2:54 pm to AUTiger789
Number 20, considering you are not the Flagship University, is impressive.
Posted on 6/17/25 at 2:55 pm to BuckI
quote:
1. Ohio State University

Posted on 6/17/25 at 2:55 pm to HTX Horn
Some of us can and will continue to whine.
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