re: Texas is not a national brand their tv ratings support this.

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Take OU screw Texas.

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I get the feeling OU wants to go wherever Texas goes.

One big reason is probably to keep the relevance of the red river shootout that generates a lot of money for all parties involved.

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Their perch atop the revenue rankings of athletic programs every year by a very large margin would indicate you are dead wrong.

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They’re absolutely revenue earners for their own university, but revenue rankings =/= TV ratings.

It feels a little bit to me like Sark is involved with this in some fashion. He knows it’s best for Texas football to be with the big boys. It will boost recruiting etc. I know the road will be harder but I think sark is thinking Clemson, Alabama big for the future and probably doesn’t feel like he can do that in the big 12.

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They’re absolutely revenue earners for their own university, but revenue rankings =/= TV ratings.

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Be that as it may, their fanbase is massive, and if they all start turning on their massive amounts of TVs to watch UT play A&M, Bama, LSU, UF, and UGA rather than the not so massive amounts watching them play Kansas, WVU, and Iowa State, then yes, it will be immensely impactful on every school's bottom line. That is the only thing driving this: money money money.

They generate themselves money because of wealthy oil booster.
Ask the SWC conference what they thought of Texas and now the conference they are in is falling apart.

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What stats back this up show them.

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this is 2018 but I think this is the only stat you need ::

FootballScoop has obtained financial data for every FBS program through the U.S. Department of Education. As required by the Equity in Athletics Disclosure Act, we're able to sort sport-specific data for every school in the country. (Well, almost every one. Privates such as Notre Dame and USC had data available, but select schools like Connecticut and Temple were not present.)

Texas, unsurprisingly, led the nation by a wide margin by a whopping $33 million. The Longhorns have maintained their lead despite enduring the program's worst decade since the 1950s. UT's revenue has more than tripled since 2003, the earliest year data is available, when they led the country with $47 million in football-specific revenue.

The data below covers Fiscal Year 2018, running from July 1, 2018 through June 30, 2019. And, we should add: bean-counting at the college level is always tricky because accounting practices are not standard across the industry.

Without further ado, here is the latest data according to the U.S. Department of Education.

Power 5 -- Top 15
1. Texas -- $156 million
2. Georgia -- $123 million
3. Michigan -- $122 million
4. Notre Dame -- $116 million
5. Ohio State -- $115 million
6. Penn State -- $100 million
7. Auburn -- $95 million
8. Oklahoma -- $94.8 million
9. Alabama -- $94.6 million
10. Nebraska -- $94.3 million
11. LSU -- $92 million
12. Tennessee -- $91 million
13. Wisconsin -- $90 million
14. Florida -- $85 million
15. Washington -- $84 million

or you could go by the college football value rankings ::

LINK

or you could compare Texas vs the NFL (from 2015) ::

LINK /


Or you could talk about merch first google hit for it is a 2013 article where Texas is #1 for the 8th straight year ::

LINK

Ok since you like to Google things. Google wealthiest athletic programs. UT leads by a decent margin. They’re a massive brand dude.

Of course dumbasses say "OlE mIsS iSnT" like that's the discussion.

Simpletons

We’re an instantly recognizable brand amongst the hip women’s golf demographic

If you can convince them they are not what they used to be then you should run for POTUS. If you can do that then you could get a peace treaty between the Arabs and Jews. It may be easier to get a peace treaty between the Arabs and Jews to be honest.