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re: Collegiate Trademark Question - SEC Related

Posted on 8/23/12 at 8:19 am to
Posted by arrakis
Member since Nov 2008
21168 posts
Posted on 8/23/12 at 8:19 am to
It's no accident they produced the cookies for the LAW School and then got a letter from the licensing company....some lawyer/prof/student associated with the event ratted them out. How else would a remote company even know about a local bakery making a few dozen freakin' "A" cookies?

Change the "A", document the change, and then prepare to make the licensing company into the villian if they continue to challenge the bakery. It would make for good media coverage.....jobs, Mom and Pop, "I built this", etc.

The unauthorized use of copyrighted items is a legit issue, but the bakery can play it to their advantage by changing the focus of the discussion.

Posted by Master of Sinanju
Member since Feb 2012
11371 posts
Posted on 8/23/12 at 8:21 am to
Just use a block A. The customers won't care.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 8/23/12 at 8:23 am to
quote:

who knows what 13-0 means


it was yalls record after winning the SEC chmapionship in 09', when the cookies were made.

quote:

too flat to be a football


Not sure if serious

Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 8/23/12 at 8:25 am to
quote:

It's no accident they produced the cookies for the LAW School and then got a letter from the licensing company....some lawyer/prof/student associated with the event ratted them out. How else would a remote company even know about a local bakery making a few dozen freakin' "A" cookies?


Because she has been selling them for years now, if you read the article.
Posted by arrakis
Member since Nov 2008
21168 posts
Posted on 8/23/12 at 8:27 am to
quote:

Because she has been selling them for years now, if you read the article.


...that's my point. No problem with the cookies until they filled an order for the Law School.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 8/23/12 at 8:29 am to
quote:

No problem with the cookies until they filled an order for the Law School.


3 years ago

I'd say that didnt have anything to do with it
Posted by CtotheVrzrbck
WeWaCo
Member since Dec 2007
37538 posts
Posted on 8/23/12 at 8:30 am to
Since I've dealt with this from the CLC as well, I can tell you that the biggest thing they do to effectively shut out small mom and pops from having novelty niche products like this lady's cookies is the cost of the lowest tier licensing and associated product liability insurance and up front royalty payments actually totals more than the companies are allowed in gross revenue from the products themselves.

In a free country the free market will determine demand, price points, and product mix. There really needs to a be an entry level licensing tier so creative people can at least legally test out ideas and products that people have proven to create a small niche demand for.
Posted by crimsonsaint
Member since Nov 2009
37274 posts
Posted on 8/23/12 at 8:32 am to
quote:

Not sure if serious


I quit school cause of recess.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 8/23/12 at 8:33 am to
quote:

In a free country the free market will determine demand, price points, and product mix. There really needs to a be an entry level licensing tier so creative people can at least legally test out ideas and products that people have proven to create a small niche demand for.


I agree, My wife designs collegiate themed merchandise. She has to be very strict on what she can and cannot have. She would love to do more, but the fees are quite high for the minimal gains she would make(not a large portion of her business)
Posted by winyahpercy
Georgetown, South Carolina
Member since Nov 2010
1383 posts
Posted on 8/23/12 at 8:36 am to
i bet this is the work of Kelloggs corporate lawyers... they are trying to clear the market for UA to strike a deal to be the next Pop-Tart schools. they've already got the Ala-JAM-a flavor perfected and a preorders for 100k cases w/ Wal-Mart.
Posted by therick711
South
Member since Jan 2008
25311 posts
Posted on 8/23/12 at 8:39 am to
quote:

I'd advise em to frick off. There's no way an A made out of icing is the same exact A that they have trademarked, if you can even trademark a letter in the alphabet.


This comment represents a fundamental misunderstanding of how trademark law works. Here's a very brief primer so you can intelligently discuss it.

1) Trademarks or service marks (herinafter "trademarks") are designed to tell the public the origin of a product or service;

2) the test isn't whether something is exact. the test is a multifactor one that looks for likelihood of confusion;

3) marks are taken as a whole so that slogans that have similar structures but different words can still be confusing;

4) a mark is only as good as your willingness to enforce it. With such a strong and valuable mark, the University must be vigilant in protecting it or risk losing their mark to the public domain;

5) so-called "famous marks" (such as those marks held by Bama) are entitled to even greater protection and make it much more difficult for a junior use to prevail in litigation.

For a beginning study, see Polaroid Corp. v. Polaroid Elects. Corp., 287 F.2d 492 (2nd Cir. 1961). For further study, set aside a lifetime and thumb through McCarthy on Trademarks and Unfair Competition
This post was edited on 8/23/12 at 9:49 am
Posted by Nuts4LSU
Washington, DC
Member since Oct 2003
25468 posts
Posted on 8/23/12 at 8:45 am to
quote:

a capital “A” for Alabama


I think she should fight them. The "A" is obviously not for Alabama, as is easily determinable from the picture. The "A" is for some team that went 13-0.
Posted by therick711
South
Member since Jan 2008
25311 posts
Posted on 8/23/12 at 8:46 am to
quote:

I think she should fight them. The "A" is obviously not for Alabama, as is easily determinable from the picture. The "A" is for some team that went 13-0.


She will likely lose because:

quote:

the test isn't whether something is exact. the test is a multifactor one that looks for likelihood of confusion;
Posted by geauxturbo
Baton Rouge
Member since Aug 2007
4186 posts
Posted on 8/23/12 at 9:00 am to
quote:

1) Trademarks or service marks (herinafter "trademarks") are designed to tell the public the origin of a product or service;


I don't think there is any question as to the origin of the cookie.
This post was edited on 8/23/12 at 9:01 am
Posted by therick711
South
Member since Jan 2008
25311 posts
Posted on 8/23/12 at 9:06 am to
quote:

I don't think there is any question as to the origin of the cookie.


Origin is greater than who made it. That is why the iphone is associated with apple even though it is made by a factory in China. Origin in trademark law is a "badge of origin." Here, the badge is screaming, this is associated with Alabama. I'm not saying you have to like the law, but it is what it is. Better luck next Lanham Act.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 8/23/12 at 9:28 am to
quote:

The "A" is obviously not for Alabama, as is easily determinable from the picture. The "A" is for some team that went 13-0


The picture is from 2009
Posted by parkjas2001
Gustav Fan Club: Consigliere
Member since Feb 2010
45000 posts
Posted on 8/23/12 at 9:30 am to
quote:

I tried to have an Auburn themed grooms cake at my wedding, and they wouldnt do anything with any logo's.


I had an Au logo on my grooms cake.

Take that Auburn!!
Posted by MaroonNation
StarkVegas, Mississippi, Bitch!
Member since Nov 2010
21950 posts
Posted on 8/24/12 at 10:25 pm to
Does this mean Updyke has to change his childrens name's as they are directly associated with the U of A too? Bamer should inform their Licensing Nazies to cool it on this one.
Posted by Grievous Angel
Tuscaloosa, AL
Member since Dec 2008
9720 posts
Posted on 8/24/12 at 11:23 pm to
The cookies are going too far and UA was quick to apologize.

Daniel Moore is a fricking leech though. They were right to go after him, even though I believe they lost.

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