Arkansas continues NIL kickas*ery, all Hog athletes to get merch, licensing deals

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FAYETTEVILLE – University of Arkansas Athletics and The Brandr Group (TBG) have established a group licensing agreement for University of Arkansas student-athletes covering all the Razorbacks 19 teams.

This partnership creates new opportunities for the student-athletes to profit off their Name, Image and Likeness (NIL) using the school’s official trademarks and logos and including the retail and merchandise provider, Hog Heaven (operated by Dyehard Fan Supply), who will be an anchor partner through custom jerseys, apparel and a robust assortment of products from top partners across the space.

The agreement with The Brandr Group allows for the collective use of student-athletes’ NIL in licensing and marketing programs, co-branded with the Arkansas logos and marks. Student-athletes will receive education on the program and now have the chance to opt-in to the group licensing opportunity. TBG will facilitate group licensing discussions and chances on behalf of the student-athletes, and the program does not limit individual NIL rights. Interested licensees should contact Ryan Moss at TBG for more details.

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players’ associations in the college space. The University of Arkansas is a perfect example of the importance and breadth of possibilities that this partnership can bring to student athletes as there will be opportunities for inclusion at Hog Heaven as well as prominent retailers in all areas of retail distribution throughout the state and surrounding regions. Arkansas’ official athletics team store will play an anchor role in providing fans customized Nike jersey offerings as well as an array of categories from top licensee partners around the country.

Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. Fans can expect to be able to purchase official Razorback merchandise, including team jerseys, with the name and number of their favorite players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.

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On an unrelated note, I'm sure, Arkansas' top incoming bball recruit (who some say may end up as a top 3 NBA lottery pick next year and the #1 or #2 overall recruit) just signed with Klutch Sports today...