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Texas Dethrones Ohio State as the Most Valuable U.S. University Athletic Program
Posted on 12/22/25 at 4:44 am
Posted on 12/22/25 at 4:44 am
Texas Dethrones Ohio State as the 2025 Most Valuable U.S. University Athletic Program
Before y’all haterz get too wound up, note that 7 out of 13 billion dollar U.S. university athletic programs (including aggy) are members of the SEC. I’m sure that Sankey’s heart is swelling with pride!
13 college athletic programs valued over $1 billion (2025)
Texas Longhorns – $1.48 billion
Ohio State Buckeyes – $1.35 billion
Texas A&M Aggies – $1.32 billion
Georgia Bulldogs – $1.16 billion
Michigan Wolverines – $1.155 billion
Notre Dame Fighting Irish – Over $1 billion*
Tennessee Volunteers – Over $1 billion*
USC Trojans – Over $1 billion*
Alabama Crimson Tide – Over $1 billion*
Nebraska Cornhuskers – Over $1 billion*
Penn State Nittany Lions – Over $1 billion*
LSU Tigers – Over $1 billion*
Oklahoma Sooners – Over $1 billion*
Before y’all haterz get too wound up, note that 7 out of 13 billion dollar U.S. university athletic programs (including aggy) are members of the SEC. I’m sure that Sankey’s heart is swelling with pride!
13 college athletic programs valued over $1 billion (2025)
Texas Longhorns – $1.48 billion
Ohio State Buckeyes – $1.35 billion
Texas A&M Aggies – $1.32 billion
Georgia Bulldogs – $1.16 billion
Michigan Wolverines – $1.155 billion
Notre Dame Fighting Irish – Over $1 billion*
Tennessee Volunteers – Over $1 billion*
USC Trojans – Over $1 billion*
Alabama Crimson Tide – Over $1 billion*
Nebraska Cornhuskers – Over $1 billion*
Penn State Nittany Lions – Over $1 billion*
LSU Tigers – Over $1 billion*
Oklahoma Sooners – Over $1 billion*
This post was edited on 12/22/25 at 5:08 am
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Posted on 12/22/25 at 4:47 am to Old School Tex
This is exactly why college football is dying.
Posted on 12/22/25 at 4:47 am to Old School Tex
Nobody cares about this shite
Posted on 12/22/25 at 4:54 am to Pimphand
quote:
Nobody cares about this shite
Thank you for caring enough to explain that nobody cares about this topic…
But in the NIL era, there are certainly long term big links between athletic program dollars, hiring and retaining top coaches, and fielding competitive teams.
This post was edited on 12/22/25 at 5:09 am
Posted on 12/22/25 at 5:06 am to Old School Tex
It absolutely matters when NIL revenue share is based on revenue
Posted on 12/22/25 at 5:47 am to Old School Tex
So you probably won the conf?
Got into the playoffs?
...
Got into the playoffs?
...
Posted on 12/22/25 at 5:58 am to Night Vision
quote:
So you probably won the conf? Got into the playoffs?
No, but like many of the fans on this Board, we’ve still got a perfect season next year…
Posted on 12/22/25 at 6:02 am to Old School Tex
All that money and didn’t do shite. Congrats I guess
Posted on 12/22/25 at 6:14 am to DawgCountry
quote:
All that money and didn’t do shite. Congrats I guess
Our Texas non-alters know that we are still gonna have to beat y’all this decade to advance.
I’m actually going to root for y’all, or Alabama, or Ole Miss to win the natty this year. Let’s don’t let the B1G win three years in a row! I don’t want another year of hearing the sports talking heads crowing that the “big tough” SEC can’t get it done…
Posted on 12/22/25 at 6:22 am to Pimphand
quote:
Nobody cares about this shite
I do. Interesting article. A few things stand out.
The best programs are pulling about $200 million in media, ticket, and merchandise revenue - yet we're hearing them cry about paying out $20 million, 10%, to the players. I want you all to keep that in mind. They don't mind paying $10 mil to the head coach ... but $20 mil to the product on the field is somehow a bridge too far. Ah - I feel for you Big Time College Athletics. I just can't reach you.
Also interesting - the top schools are getting $100 million+ right now annually from donors. I can't imagine that's sustainable - but we'll see.
Final thought - ticket sales do matter. A 20% drop in ticket revenue at Ohio State led to a 10% overall drop in the annual take. So its not ALL about the TV revenue. At least not yet.
Posted on 12/22/25 at 7:02 am to Old School Tex
quote:
Alabama Crimson Tide – Over $1 billion*
Nebraska Cornhuskers – Over $1 billion*
quote:
LSU Tigers – Over $1 billion*
Oklahoma Sooners – Over $1 billion*
More impressive when you consider the relative population of these 4 states, honestly.
Posted on 12/22/25 at 8:01 am to Old School Tex
Sources: Whatever we pulled out of our asses at the time.
Posted on 12/22/25 at 8:07 am to TheePalmetto
Texas is America’s greatest flyover state.
Posted on 12/22/25 at 8:20 am to Old School Tex
We’ll take repeatedly beating you and still in the playoffs over this ‘dethroning’
Posted on 12/22/25 at 8:26 am to skrayper
quote:
quote:Alabama Crimson Tide – Over $1 billion* Nebraska Cornhuskers – Over $1 billion*
quote:LSU Tigers – Over $1 billion* Oklahoma Sooners – Over $1 billion*
More impressive when you consider the relative population of these 4 states, honestly.
Right, and despite the opposing fan flack they get, these $1B + programs are definitely not “poor”…
Posted on 12/22/25 at 8:29 am to Buckeyeholic
quote:
We’ll take repeatedly beating you and still in the playoffs over this ‘dethroning’
I’m confident that we will beat OSU eventually…
Posted on 12/22/25 at 8:30 am to Old School Tex
quote:
fielding competitive teams.
So that’s why you’re sitting next to us watching the postseason right?
Posted on 12/22/25 at 8:32 am to DeathByTossDive225
quote:
So that’s why you’re sitting next to us watching the postseason right?
Yes, but we are hyped about next year!!
This post was edited on 12/22/25 at 8:34 am
Posted on 12/22/25 at 8:37 am to Old School Tex
Print the cups. We are evidently the University of Moral Victories now. Yay us!
Posted on 12/22/25 at 8:38 am to TheScogg
quote:
A 20% drop in ticket revenue at Ohio State led to a 10% overall drop in the annual take
You’d have to take a look at average ticket prices at select stadiums to draw a more accurate picture. Columbus is a very large city. Nearly a million people. The more people, the more there will be diversifying interests.
Not everyone is football or bust. Columbus also appears to have a high co concentration of Somali and South American immigrants. While football is still king in certain northern states, that is slowly being replaced by lacrosse and soccer. It probably won’t happen in states like Ohio, but it also means these diversifying interests are long term
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