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WSJ: College Football Teams Are Now Worth Billions, And Their Value Is Skyrocketing

Posted on 1/18/26 at 9:41 am
Posted by Demosthenian
Zetto, Granite Bowl, & points btwn
Member since Sep 2021
785 posts
Posted on 1/18/26 at 9:41 am
WSJ Article Link

A few highlights:
• “valuations went up 46% over last year”
• “one reason valuations have surged is that the deeper pool of potential champions—created by the loosening of rules”
• Most valuable teams: #1 Texas, $2.2bn; #2 A&M, $1.6bn
• LSU, UGA and Bama in the top 10, worth $1.4–1.5bn




bye, y’all
Posted by GrizzlyWintergreen
Member since Jun 2025
2251 posts
Posted on 1/18/26 at 9:44 am to
I find it hilarious that tier 1 hasnt won a fricking thing in a looooong time.
This post was edited on 1/18/26 at 9:45 am
Posted by TigerLunatik
Baton Rouge, LA
Member since Jan 2005
105270 posts
Posted on 1/18/26 at 9:47 am to
quote:

LSU, UGA and Bama in the top 10, worth $1.4–1.5bn

Poor
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
70222 posts
Posted on 1/18/26 at 9:50 am to
The fact that we have college football teams being valued in the billions of dollars tells me a couple of things:

1. Our economy is strong
2. Collegiate athletics are effectively dead
Posted by Diego Ricardo
Alabama
Member since Dec 2020
12092 posts
Posted on 1/18/26 at 9:50 am to
quote:

WSJ: College Football Teams Are Now Worth Billions, And Their Value Is Skyrocketing



This entire concept is why college football is going to be capitalized in totality and completely ruined. I've said it before and will say it again: it is all Oklahoma and Georgia's fault. The SCOTUS ruling that gave the schools control over television broadcasting rights was poison fruit.
Posted by 1BIGTigerFan
100,000 posts
Member since Jan 2007
55379 posts
Posted on 1/18/26 at 10:06 am to
quote:

valuations went up 46% over last year

Did the valuations change that drastically or did the metrics used to calculate this change?
Posted by skrayper
21-0 Asterisk Drive
Member since Nov 2012
34658 posts
Posted on 1/18/26 at 10:25 am to
quote:

1. Our economy is strong


Ehhh…
Posted by NWLA_Bama
Member since Aug 2024
1526 posts
Posted on 1/18/26 at 10:34 am to
Value doesn't mean they have in cash. A business can be worth billions but only have a few million in the bank. Value isn't realized until its sold. Y'all plan on selling The university anytime soon?
Posted by Nasty_Canasta
Canada
Member since Dec 2024
4831 posts
Posted on 1/18/26 at 10:41 am to
It’s stong for the ultra wealthy. Most of us are just surviving. Some of us a little more comfortably than others. But I’ve seen it a lot worse
This post was edited on 1/18/26 at 10:41 am
Posted by Gunga Din
Oklahoma
Member since Jul 2020
3242 posts
Posted on 1/18/26 at 10:42 am to
quote:

This entire concept is why college football is going to be capitalized in totality and completely ruined. I've said it before and will say it again: it is all Oklahoma and Georgia's fault. The SCOTUS ruling that gave the schools control over television broadcasting rights was poison fruit.


So you would rather the NCAA keep all that TV money and give a chunk of Bama's TV money to the Slippery Rocks of the world?
Posted by Bigdawgb
Member since Oct 2023
3688 posts
Posted on 1/18/26 at 12:45 pm to
quote:

Did the valuations change that drastically or did the metrics used to calculate this change?


Yeah, I can understand Texas but I'm surprised at A&M being #2. No offense Aggies.

Is the valuation based on # of select boosters willing to spend their fun money?? Because I would think OSU, Notre Dame, USC, and several of the big SEC brands would have more nationally recognized & thus, more valuable brands.
This post was edited on 1/18/26 at 12:46 pm
Posted by deeprig9
Unincorporated Ozora
Member since Sep 2012
73747 posts
Posted on 1/18/26 at 12:48 pm to
quote:

it is all Oklahoma and Georgia's fault. The SCOTUS ruling that gave the schools control over television broadcasting rights was poison fruit.


What did Oklahoma and Georgia do?
Posted by Vecchio Cane
Ivory Tower
Member since Jul 2016
18836 posts
Posted on 1/18/26 at 12:53 pm to
OK.
Liquidate them all & send out checks
Posted by Russianblue
Member since Nov 2007
1789 posts
Posted on 1/18/26 at 1:26 pm to
quote:

Y'all plan on selling The university anytime soon?


Utah pretty much just sold their football team with that PE deal.
Posted by SECCaptain
Member since Jun 2025
1798 posts
Posted on 1/18/26 at 1:29 pm to
I find it hilarious that we’re putting valuations on a COLLEGE football team
Posted by 3down10
Member since Sep 2014
39178 posts
Posted on 1/18/26 at 1:43 pm to
quote:

1. Our economy is strong


Do not confuse extreme inflation and the prices of everything going up with a strong economy please. Not the same thing.
Posted by Violent Hip Swivel
Member since Aug 2023
8626 posts
Posted on 1/18/26 at 1:51 pm to
But players only deserve free room and board and free classes.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
136860 posts
Posted on 1/18/26 at 1:53 pm to
quote:

1. Our economy is strong
2. Collegiate athletics are effectively dead


100%
Posted by Gunny Hartman
Member since Jan 2021
851 posts
Posted on 1/18/26 at 2:00 pm to
Well A&M beats LSU a lot. I guess beating LSU isn't much of an accomplishment these days.
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