What are the rules for CFB players who neglect to perform their NIL duties?

They become Aggy yell leaders

80% of the NIL $$$ are coming from collectives…so the school. This is where it is going to interesting contract wise and guys moving around.

Most of the non-collective
(actual companies) NIL $$ are traditional contracts with performance.

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Dreamland BBQ wants to pay Milroe to use his picture in an ad, why would Milroe have to actually do anything? He doesn't have to show up at an event. He doesn't have to film a commercial or record a radio spot. He doesn't have to sign anything. All he has to do is say "yes, you can use my photo in your ad."

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It would depend on the nature of the agreement, if it included appearances, then he’d be in breach of contract.

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collectives…

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What he said. Legit business deals have clauses.
I imagine a lot of the collective nonsense will undergo some serious scrutiny involving fines or worse. This is private, so it won’t be the NCAA. It will be the IRS. There is too much money to ignore. If I were a player given serious NIL money in exchange for nothing(or close to nothing), I would report most or all of it as a gift and put the tax burden back onto the giver as the law requires.

I think the university should be allowed to create contracts like pros and trade the players tbh

It’s a den of thieves. The collective(the school) promises $$$. The kid promises his commitment. As soon as the money changes hands the kid bolts. If the money doesn’t change hands fast enough. The kid bolts. Nobody trusts anybody and with good reason. The schools promise and don’t deliver and the kids leave as soon as they get the money.

First… most people confuse actual NIL with collectives.

Example of actual NIL:
Olivia Dunne - LSU Gymnast
She has sponsorships with numerous companies such as Vuori where she is in tv commercials, ad campaigns, and models Vuori clothes to her 3 million plus Instagram followers. She has contracts with over 15 companies doing various commercials.

All contracts are negotiated independently from LSU. Dunne is only responsible to the actual companies sponsoring her.

Collective:
Utah Football team
Each Utah football player gets a $60,000 Dodge Ram pickup for being on the roster of the football team. They have one year leases that get extended if they are on the team the next year. Once off the team, the truck is taken away.

Must abide by Utah team rules.

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It would depend on the nature of the agreement, if it included appearances, then he’d be in breach of contract.

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Well duhhhh, of course it does, genius. That's not what the OP is suggesting. He's asking if the NCAA can mandate that the player actually has to perform some service. As long as the player and the business agree, all the player needs to do is sign an agreement and cash the check. If I want to pay Milroe for using his photo and his endorsement in my company's ad and not require him to do anything else, there's nothing the NCAA can do to stop that. We may not like it, but that's where college football is today.

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I think the schools and collectives shouldn’t be involved in any way. NIL gives the player ownership of his Name, Image, and Likeness. It’s up to them and them only. The plain fact is that very few players NIL has any real value. That 2nd string guard is getting zip. Time for a dose of reality.

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The benefit of collectives is that it helps chemistry in the locker room. The 2nd string Utes are less likely to resent the star teammate because they're all getting something. And the star can still make more money if they can.

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I haven't seen anything stating officially that it has to be a "legitimate" amount.

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This is for any contract and good faith must be demonstrated if questioned. Otherwise, the money transfer is a gift and tax liabilities are completely different.