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NILnomics: Arkansas

Posted on 9/29/26 at 5:55 pm
Posted by DomesticatedBoar
Fairhope, AL
Member since Jul 2019
950 posts
Posted on 9/29/26 at 5:55 pm
Interesting data here. This is a fairly new, few followers account, but he’s doing some pretty good work. He’s put some extra time in on Arkansas after our media reposted him. Or maybe he has Arkansas ties?

Scan the whole thread.

Summary:
1. Buyouts/severance are killing us. We were still paying Bielema, Long, Morris and Pittman during this timeline; since 2018.
2. Intended or not, we’re becoming (have become) a basketball school.
3. 4th in the SEC in football ticket sales? Anyone else shocked by that? With this shitshow over the past 15 years? That’s South Carolina level masochism.

”The fans carry the revenue. Football ticket sales were $46.2M (4th in the SEC); men's basketball, $11.4M (2nd, 3.7x the median). Baseball ranked 1st.

Football ticket revenue is up from $29.6M in FY2018.”

“Arkansas has paid severance in every year of the data: $24.2M since FY2018, 94% of it charged to football. That ranks 6th in the SEC.” The Pittman firings could add up to $10.5M more over FY2026–28.

“Of the $56.7M Arkansas added to its budget since FY2018, football got $12.7M and men's basketball $12.1M. Football went from $3.7M above the SEC median to $2.0M below it. Basketball went from $0.8M below to $6.9M above.”

Posted by Stonehog
Platinum Rewards Club
Member since Aug 2011
34325 posts
Posted on 9/29/26 at 6:33 pm to
I like it, keep leaning into basketball.

Hunter could totally redeem himself if he moves us to the Big 12.
Posted by Poker_hog
Member since Mar 2019
3782 posts
Posted on 9/29/26 at 6:33 pm to
quote:

4th in the SEC in football ticket sales? Anyone else shocked by that? With this shitshow over the past 15 years? That’s South Carolina level masochism.


Very misleading as it’s just the face value of the ticket and not the donation required to get the ticket. The data is basically useless without knowing the total cost.
Posted by DaleDenton
Member since Jun 2010
43987 posts
Posted on 9/29/26 at 6:35 pm to
Women's basketball is 8th out of 15.
Baseball is 4th
Men's track 1st
Women's track 4th

Everything else towards or at the bottom.
Posted by DaleDenton
Member since Jun 2010
43987 posts
Posted on 9/29/26 at 6:40 pm to
quote:

“Arkansas has paid severance in every year of the data: $24.2M since FY2018, 94% of it charged to football. That ranks 6th in the SEC.” The Pittman firings could add up to $10.5M more over FY2026–28.


The lesson here is shitty cheap hires cost more in the long run.

Basketball was neutralized by Anderson voiding his buyout with taking the St Johns job.

shite coaches aren't able to get jobs to offset the buyouts Pel received every penny Heath and Anderson landed other HC jobs.
Posted by SmackoverHawg
Member since Oct 2011
31848 posts
Posted on 9/29/26 at 6:57 pm to
quote:

Basketball was neutralized by Anderson voiding his buyout with taking the St Johns job.

This is a point that shouldn't be forgotten. Mike could've sat on his arse and cashed checks, but he went out and got another job. Nothing but respect for Mike. He got his shot, it didn't work out and he left with class. I still consider him a Razorback great for his total contribution to the program.
Posted by DomesticatedBoar
Fairhope, AL
Member since Jul 2019
950 posts
Posted on 9/29/26 at 7:05 pm to
quote:

Very misleading as it’s just the face value of the ticket and not the donation required to get the ticket. The data is basically useless without knowing the total cost.

If it’s apples to apples (just face value for all), that’s still staggering.

I asked Grok: “Review the athletic foundation contribution requirements in dollars for football season tickets for every sec school. Rank schools by who has the higher requirement in dollars in terms of seat quality. Make me an easy to read one-page chart summarizing the data.”

I quit the Foundation when I moved out of state a decade ago. That doesn’t sound right for us. Not sure about the rest.
Posted by The Sultan of Swine
Member since Nov 2010
9100 posts
Posted on 9/29/26 at 7:07 pm to
Mike did a great job stabilizing the program, which allowed Muss to walk into a decent situation.

When Mike came in the program was at an all time low
Posted by SmackoverHawg
Member since Oct 2011
31848 posts
Posted on 9/29/26 at 7:59 pm to
I'll never forget the "Coming Home" hype video that dropped right after it was announced. Maybe the greatest one ever. I was ready to run through a wall. It felt like '94 for a bit.
Posted by DaleDenton
Member since Jun 2010
43987 posts
Posted on 9/30/26 at 6:47 am to
The larger issue is all donations (99%) go to the general fund and are distributed by the AD.

HY set up the NIL the same way.

He doesn't nothing to fundraise for either and puts all additional funds raising on the staff.

This is where budgets come into play HY sets them, Silverfield raised additional funds for football when he was hired and that money went into the general funds and football saw a zero increase in their budget.

Is that money being held until next year? Or was it used to remain one of 9 SEC schools with a gymnastics program, keep the tennis programs, allow women's golf to remain tops in the SEC, and/or women's basketball top half while providing dead last results?

Directors cup, you know.
Posted by Billy Blanks
Member since Dec 2021
5269 posts
Posted on 10/1/26 at 9:12 am to
quote:

I'll never forget the "Coming Home" hype video that dropped right after it was announced. Maybe the greatest one ever. I was ready to run through a wall. It felt like '94 for a bit.


I was there and teared up
Posted by hawgfaninc
https://youtu.be/torc9P4-k5A
Member since Nov 2011
65064 posts
Posted on 10/5/26 at 1:20 pm to
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quote:

An @ArkRazorbacks fan saw my last few research articles and asked "what about baseball?"

I almost ignored it. I'm glad I didn't.

@RazorbackBSB reached the 2025 College World Series semifinals and earned more from tickets than any public-school team outside football and basketball.

It still lost $3.14 million.

A thread on who pays for whom at Arkansas, built on FY2025 NCAA financial reports
Posted by hawgfaninc
https://youtu.be/torc9P4-k5A
Member since Nov 2011
65064 posts
Posted on 10/5/26 at 1:20 pm to
Posted by hawgfaninc
https://youtu.be/torc9P4-k5A
Member since Nov 2011
65064 posts
Posted on 10/5/26 at 1:21 pm to
Posted by DomesticatedBoar
Fairhope, AL
Member since Jul 2019
950 posts
Posted on 10/5/26 at 5:00 pm to
quote:

Arkansas alone took in 8.5% of all D-I baseball ticket revenue.
Holy shite.

I’m a nerd for this stuff. Fascinating. And telling.
Posted by PineyWoodsHog
Darla Say Dictate Good
Member since Sep 2021
3469 posts
Posted on 10/9/26 at 6:37 pm to
Posted by hawgndodge
Member since Jun 2009
5485 posts
Posted on 10/9/26 at 11:06 pm to
I'll say this, just out of curiosity I looked up my rank across all donating levels within the foundation. There are just barely over 9k total donors to the foundation (that in itself is ridiculous) I'm in the top 7% of all donors. Never once have I gotten a phone call or an email saying thank you for my support, not one phone call or email asking me what would get me to start donating to nil, no contact of any kind besides receipts for ticket renewals and donation payments.

That's something that has always been tough for me. We're a small state with a very small foundation membership relatively speaking and you can't take the time to contact some of your long time fairly significant donors to ask them their thoughts, get suggestions, anything.
Posted by Arksulli
Fayetteville
Member since Aug 2014
27262 posts
Posted on 10/10/26 at 10:22 am to
quote:

I'll say this, just out of curiosity I looked up my rank across all donating levels within the foundation. There are just barely over 9k total donors to the foundation (that in itself is ridiculous) I'm in the top 7% of all donors. Never once have I gotten a phone call or an email saying thank you for my support, not one phone call or email asking me what would get me to start donating to nil, no contact of any kind besides receipts for ticket renewals and donation payments.


Broyles made the donors feel like they were the heart and soul of Razorback Athletics. ADs since then have treated donors almost like a burden.

Whether you gave a couple of hundreds or a couple of thousands to the Razorbacks the AD should go out of their way to make you feel good about your donation.
Posted by hawgndodge
Member since Jun 2009
5485 posts
Posted on 10/10/26 at 11:52 am to
He knew what he was doing and everybody felt it. I passed him in the stadium during the South Carolina game where McFadden went for 321, they named the field after him that night. I had an extra unused ticket I asked him to sign it, he did and asked me if I was a season ticket holder. I talked to him for a few minutes and the next morning I doubled my donation. He just made you feel special.
Posted by Arksulli
Fayetteville
Member since Aug 2014
27262 posts
Posted on 10/10/26 at 1:39 pm to
quote:

He knew what he was doing and everybody felt it. I passed him in the stadium during the South Carolina game where McFadden went for 321, they named the field after him that night. I had an extra unused ticket I asked him to sign it, he did and asked me if I was a season ticket holder. I talked to him for a few minutes and the next morning I doubled my donation. He just made you feel special.


Which every AD should do. Modern analytics can bite my withered old behind. Does the AD make the boosters happy and are the teams competitive? That is it.

People will sneer, but if we had a top gymnastics team or women's golf when Frank was the AD he'd be pushing them to the moon... and getting boosters involved in it. I know this because he even though let Gary Blair go, when the Ladybacks were hot in basketball Broyles couldn't promote them enough.
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