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Arkansas set to announce deal with The LinkU
Posted on 12/30/25 at 1:52 pm
Posted on 12/30/25 at 1:52 pm
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- Arkansas is partnering with The LinkU, a platform that channels business transaction fees into NIL funds, to generate athlete compensation exceeding the NCAA's $22 million annual revenue-sharing cap effective 2025-26.
- This marks the fourth Power Four school deal for The LinkU, following Texas A&M, Houston, and Georgia Tech, amid growing competition for top recruits through enhanced NIL opportunities.
- The agreement comes after Arkansas severed ties with its prior NIL collective manager, Blueprint Sports, in October 2025, reflecting a strategic shift to optimize funding in the post-House settlement era.
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Posted on 12/30/25 at 5:13 pm to hawgfaninc
Yuracheck's success rate in this arena is very poor....
Posted on 12/30/25 at 5:55 pm to hawgfaninc
How is this different
Posted on 12/30/25 at 6:36 pm to hawgfaninc
Their website looks pretty janky. I can’t wait to see this idea flop too.
Posted on 12/30/25 at 6:53 pm to hawgfaninc
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We’re excited to officially launch our partnership with @ArkRazorbacks
Through this partnership, TheLinkU will power NIL efforts for the Arkansas Front Office, creating legitimate, above-the-cap revenue opportunities for Razorback student-athletes while simplifying how businesses, brands, alumni, and fans engage with Arkansas Athletics.
This partnership brings:
• Immediate NIL opportunities for student-athletes
• Access to national brand partners
• A streamlined platform for local businesses to work directly with athletes
• New, meaningful ways for fans and donors to support Razorback programs
Arkansas has everything needed to thrive in the NIL era: a passionate fan base, a powerful statewide brand, and strong ties to industry leaders. We’re proud to bring our national network, operational expertise, and relentless focus on value creation to Fayetteville.
The future of NIL at Arkansas is just getting started. #WPS
#NIL #RevenueGeneration #TheLinkU
Read the full press release here:
This post was edited on 12/30/25 at 6:54 pm
Posted on 12/30/25 at 6:55 pm to hawgfaninc
LINK
quote:
Arkansas Athletics and TheLinkU are partnering to expand name, image and likeness opportunities for Razorback student-athletes.
The new agreement will power the NIL efforts of the Arkansas Front Office to generate legitimate above the cap revenue for Arkansas athletes. TheLinkU platform provides immediate opportunities for local businesses, brands and donors to engage Arkansas Athletics to partner with athletes in a variety of ways.
“Our partnership with TheLinkU makes us better in a number of ways very quickly,” Vice Chancellor and Director of Athletics Hunter Yurachek said. “This helps our student-athletes with legitimate NIL opportunities – both locally and nationally – while also giving our fans and donors the opportunity to easily support our teams or specific athletes.”
TheLinkU provides a portfolio of 30+ national brands and business, including technology, finance, apparel and consumer goods companies, that will be available to work with Arkansas athletes. For local brands and businesses, TheLinkU platform simplifies the process of working with athletes to promote their businesses. Fans will enjoy several different ways to support their favorite teams and athletes through the platform, from memberships to specific athlete merchandise and autographs to personalized videos and opportunities to meet athletes.
“We are incredibly excited to partner with Arkansas Athletics to build upon the momentum surrounding Razorback student-athletes,” said Austin Elrod, CEO of TheLinkU. “Arkansas possesses all the necessary elements to be elite in the NIL era: a passionate fan base, a powerful statewide brand and a connection to some of the world’s most successful businesses. Our NIL Ecosystem, led by our national partnership network, brings significant revenue opportunities that benefit student-athletes while providing alumni, fans and business leaders with meaningful ways to participate in the success of the program. Throughout this partnership, we will bring a relentless work ethic that focuses on adding real value to the Razorback network and community.”
Posted on 12/31/25 at 10:32 am to hawgfaninc
This seems like a big waste, why couldn’t we have anyone of the money managers handling billions for the Walton’s, Hunts, Tyson, or Little Rock people do this.
Posted on 12/31/25 at 12:11 pm to FayetteNAM
They probably don’t have any clue about the inner workings of athletics compliance or policies when it comes to this stuff I’d imagine
Posted on 12/31/25 at 12:55 pm to gohogs141
quote:
They probably don’t have any clue about the inner workings of athletics compliance or policies when it comes to this stuff I’d imagine
Well hopefully Hunter is getting a better deal than they take 50% like last time.
Posted on 12/31/25 at 7:34 pm to TriStateAreaFootball
If Frank was alive, he would have Arkansas rolling in NIL.
This joker is an awful salesman.
This joker is an awful salesman.
Posted on 12/31/25 at 7:44 pm to hawgfaninc
For what 40%?
Posted on 1/1/26 at 6:50 pm to TriStateAreaFootball
We are in a tough situation. Potential large donors are not going to support Arkansas until we show them something. In this case, I believe a grass roots campaign is called for. You buy a certain burger from Dave’s Burger or another AR food chain and a portion of the proceeds go to NIL money. You buy a car from a give AR dealer and a portion goes to the NIL. You buy a gallon of Highland dairy milk, a portion goes to the NIL. We need to think outside of the box. We have the most loyal fanbase albeit not the wealthiest in CFB. I can’t think a true Hog fan who wouldn’t pay a little extra to get Arkansas back to what we used to be. We might not be Natty material but on any given Saturday, we could run a front runner’s chances of making it. We were respectable. First things first. Get the NIL funding where it needs to be and then build for a national championship.
Posted on 1/1/26 at 9:25 pm to Wooden Nickle
Unless this shite is FOIAble, why would anyone give money into it?
These 3rd party collectives for NIL are just the latest grift/fraud.
We’re such a fricking joke.
These 3rd party collectives for NIL are just the latest grift/fraud.
We’re such a fricking joke.
Posted on 1/1/26 at 9:33 pm to STLhog
Agreed. They need to just copy every single thing Ole Miss is doing. This shite isn’t hard.
Posted on 1/1/26 at 10:49 pm to TheCheshireHog
If Ole Miss wins a title I might puke.
Posted on 1/1/26 at 10:50 pm to STLhog
Agreed. There has to be accountability!
Posted on 1/1/26 at 10:51 pm to Drewbie
quote:
If Ole Miss wins a title I might puke.
I'm already depressed. They have passed us.
Posted on 1/1/26 at 11:00 pm to TriStateAreaFootball
They haven't passed us in baseball but that didn't stop them from winning a title as a regional 3 seed with fricking Bianco as coach.
God just hates us.
God just hates us.
Posted on 1/1/26 at 11:04 pm to Drewbie
quote:
They haven't passed us in baseball but that didn't stop them from winning a title as a regional 3 seed with fricking Bianco as coach.
Unfortunately, in the "buy players"/"championship-or-bust" era, Yes they have passed us in baseball. Same for UT and MSU.
Sucks to suck. Shoulda caught the foul and not fired Bobby the first time. Damn Shame.
Posted on 1/1/26 at 11:49 pm to TriStateAreaFootball
quote:They're fresh off of completely missing the tournament two years in a row in 23 and 24. They won 6 SEC games total in 23. In no world have they passed us as a baseball program.
Yes they have passed us in baseball.
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