Texas Tech billionaire and NIL... interesting read

Paywalled but TT is certainly improving all around and it’s nice to have a billionaire help with it. It’s not good for CFB however because you become a league of haves/havenots

He also wants shared TV revenue between conferences by proposing anti trust legislation to allow revenue sharing.

Total PR puff piece. His only concern is leveling the playing field for Texas Tech, since being in the Big XII puts it at a distinct disadvantage.

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Mr. Campbell’s first target is to modernize the Sports Broadcasting Act, which was written in 1961, to allow colleges to pool their media rights as the National Football League and other professional leagues do.

The way the system currently works is that powerhouse conferences — the Big Ten, the Southeastern Conference, the Big 12 and the Atlantic Coast Conference — each sell the rights to their games to various television networks then divided up among their schools. But the television money often ends up going to the football and basketball programs and not spread among lower-profile sports.

If those so-called Power 4 conferences pooled their media rights, Mr. Campbell said, they could then find networks willing to pay to broadcast football games but offer networks and streaming platforms packages in less-watched sports like volleyball and field hockey. This arrangement could spread media revenue across a school’s sport teams.

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The powerhouse conferences spend money on women's sports, its just that they don't share that money with the Texas Tech's of the world. He wants the NCAA, or some other body, to take everyone's football TV rights and sell it one package, then distribute it in a way where the little schools get more than they currently do. His justification for this (which none of these puff pieces question) is that pooling rights will result in a bigger pie, so the big boys will get more than they do now, but that's complete speculation, and frankly, probably qualifies as delusional (if he even believes it). He's just upset that he won't be able to buy a team if the House settlement is implemented through Congressional legislation.

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They also knew the sun was setting on the anything-goes phase of the athlete acquisitions when the House v. N.C.A.A. antitrust lawsuit settlement went into effect over the summer. The settlement essentially limits the amount that schools can pay athletes across all sports each year to $20.5 million.

Many schools do not even come close to spending that amount, but it will mean a big adjustment at Texas Tech. Mr. Campbell and his collective spent $55 million paying Texas Tech athletes for this school year alone.

“We saw a window where the House settlement was coming, but N.I.L. in its Wild West form still existed,” Mr. Campbell said.

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His real goal here isn't pursuing this absurd rights pooling scheme, it's derailing the House settlement so that he can keep buying a team through NIL.

Tech is screwed if the B1G/SEC take over. That is what the Twelve and ACC are afraid of. It is basically the Big 2 P4 at this point

Tech will always be at a disadvantage geographically to compete with the big fish but they can still be relevant in the Big XII. They aren’t ever going to be a legacy program

Yeah, my sister and brother in law are TT alums and actually know this guy. Sankey is an idiot if he thinks this dude doesn't know how college football works. He knows exactly how it works and that's why he cut a check for over $28MM to TT to "go get NFL caliber" players. My brother in law goes to most of the games and he said the upgrade in talent they now have on the team is very noticeable. And the scary thing is, that's not the last check he's going to cut to the school. There's a lot more coming.

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Yeah, my sister and brother in law are TT alums and actually know this guy. Sankey is an idiot if he thinks this dude doesn't know how college football works. He knows exactly how it works and that's why he cut a check for over $28MM to TT to "go get NFL caliber" players. My brother in law goes to most of the games and he said the upgrade in talent they now have on the team is very noticeable. And the scary thing is, that's not the last check he's going to cut to the school. There's a lot more coming.

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Not if the House settlement is implemented. If that happens, he can give Tech all the money he wants, but they can only spend $20.5 million on revenue sharing, and any NIL deals will have to pass the fair market value test. They've built all the facilities that they can in Lubbock. If they can't spend $55 million on NIL (which they won't if House gets implemented), then they are back to being an isolated school in a lower tier conference.

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Paywalled but TT is certainly improving all around and it’s nice to have a billionaire help with it. It’s not good for CFB however because you become a league of haves/havenots

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At least for football, the SEC has had a caste system of haves vs have nots for decades. I think the last non-Big 6 team to even share a championship in football was Kentucky back in the 70s.

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Tech will always be at a disadvantage geographically to compete with the big fish but they can still be relevant in the Big XII. They aren’t ever going to be a legacy program

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Geography doesn't matter. Paying players matters

The state of Texas has ALOT of money. UT has alot of money to stay at the top of the SEC. Look how well SMU is doing.

It's the reality of the sport now

Nah, he puts just as much money into softball, and is a huge contributor to Olympic athletes training. Put aside your tech bias, brother.