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I asked Grok to estimate SEC CFB NIL dollars going into the 2025 season.
Posted on 9/3/25 at 12:04 pm
Posted on 9/3/25 at 12:04 pm
Looks about right for schools like LSU, Alabama and UGA that I've read and heard about, but aTm and Missouri? Damn.
School, Estimated 2024-25 NIL Collective Funding (in millions)
Texas A&M, $51.4
Texas, $35-40
Missouri, $31
LSU, $20.1
Georgia, $18.3
Alabama, $16.0
Florida, $15.8
Tennessee, $15.0
Oklahoma, $14.8
Auburn, $11.6
Arkansas, $11.5
Kentucky, $11.3
Ole Miss, $10-13
South Carolina, $9.6
Mississippi State, $6.5
Vanderbilt, Not available (private institution)
School, Estimated 2024-25 NIL Collective Funding (in millions)
Texas A&M, $51.4
Texas, $35-40
Missouri, $31
LSU, $20.1
Georgia, $18.3
Alabama, $16.0
Florida, $15.8
Tennessee, $15.0
Oklahoma, $14.8
Auburn, $11.6
Arkansas, $11.5
Kentucky, $11.3
Ole Miss, $10-13
South Carolina, $9.6
Mississippi State, $6.5
Vanderbilt, Not available (private institution)
Posted on 9/3/25 at 12:09 pm to olgoi khorkhoi
quote:
Missouri..??
Yeah that surprised me too. But here is the source:
One SEC program reportedly spent over $31 million in NIL money in 2024
My query into Grok was how much money was spent by each SEC team to put together a roster for this season.
Posted on 9/3/25 at 12:10 pm to GumboPot
That’s last season. Those numbers for everyone have gone up. Chris Low wrote yesterday we have roughly 15m invested in this years team and id bet that’s still bottom 3/4 in the league
Posted on 9/3/25 at 12:10 pm to GumboPot
So Alabama is gay and poor. Sucks for them
Posted on 9/3/25 at 12:13 pm to GumboPot
quote:Mizzou spent $31.7 million on NIL for athletes in last year, records show
Missouri? Damn.
— The Columbia Missourian
quote:
...nearly two-thirds of the money in 2024 went to football players and about a fourth to men’s basketball
Posted on 9/3/25 at 12:14 pm to Lgrnwd
quote:
So Alabama is gay and poor

Posted on 9/3/25 at 12:15 pm to GumboPot
quote:
Ole Miss, $10-13
Talk about doing more with Less!
But MSU is supposed to have $15+ this year...
Posted on 9/3/25 at 12:21 pm to GumboPot
Texas A&M: Doing less with more since 1939!
(But at least our boosters get to have their fingers in the pie.)
(But at least our boosters get to have their fingers in the pie.)
Posted on 9/3/25 at 12:35 pm to Ag Zwin
Thats is good information. So with a 85 man scholarship roster:
A&M is averaging paying each player 600K to State averaging approximately paying each player 82K. Which I know teams don't pay every player, just looking at averages here
The SEC as a conference is averaging approximately 224K per player..... if all of them received part of the NIL money. Which I know they don't.
Thats not a bad paycheck to play football and get your education paid for
Just as a comparison, the league minimum in the NFL is around 840K. Average cost for a year at Harvard around 90K
Thanks for the info
A&M is averaging paying each player 600K to State averaging approximately paying each player 82K. Which I know teams don't pay every player, just looking at averages here
The SEC as a conference is averaging approximately 224K per player..... if all of them received part of the NIL money. Which I know they don't.
Thats not a bad paycheck to play football and get your education paid for
Just as a comparison, the league minimum in the NFL is around 840K. Average cost for a year at Harvard around 90K
Thanks for the info
This post was edited on 9/3/25 at 12:39 pm
Posted on 9/3/25 at 12:38 pm to Mstate
quote:
That’s last season. Those numbers for everyone have gone up. Chris Low wrote yesterday we have roughly 15m invested in this years team and id bet that’s still bottom 3/4 in the league
Kelly said straight up that we've got $18m invested in this year's team.
Posted on 9/3/25 at 12:40 pm to GumboPot
the Southern Miss Head Coach claimed Mississippi State spent 15 million on our offensive and defensive line in the offseason.
go home Grok, you are drunk.
go home Grok, you are drunk.
Posted on 9/3/25 at 12:43 pm to GumboPot
quote:
LSU, $20.1 Georgia, $18.3 Alabama, $16.0 Florida, $15.8 Tennessee, $15.0 Oklahoma, $14.8 Auburn, $11.6 Arkansas, $11.5 Kentucky, $11.3 Ole Miss, $10-13 South Carolina, $9.6 Mississippi State, $6.5

Posted on 9/3/25 at 12:49 pm to GumboPot
I'll be curious to see how they roll all this into a 'recruiting dollars' metric.
I know LSU's recruiting budget has been middle of the pack...and a lot lower than at least UGA if i remember correctly.
Does that recruiting bill go down if all you have to do is call a bunch of agents?
I don't think the total matters all THAT much. Just like in the NFL, you gotta have a superman at QB to win anything.
I know LSU's recruiting budget has been middle of the pack...and a lot lower than at least UGA if i remember correctly.
Does that recruiting bill go down if all you have to do is call a bunch of agents?
I don't think the total matters all THAT much. Just like in the NFL, you gotta have a superman at QB to win anything.
This post was edited on 9/3/25 at 12:50 pm
Posted on 9/3/25 at 12:50 pm to GumboPot
I guess we need to spend more money
Posted on 9/3/25 at 12:55 pm to Russianblue
quote:
I don't think the total matters all THAT much. Just like in the NFL, you gotta have a superman at QB to win anything.
Right.
Correct me if I'm wrong but I thought I heard that LSU is spending $2 million on Nuss this season. That's what helped him come back for one more year.
Posted on 9/3/25 at 1:03 pm to GumboPot
Ole Miss is the biggest surprise for me on this list.
Credit them for taking advantage of every penny, I guess.
Credit them for taking advantage of every penny, I guess.
Posted on 9/3/25 at 1:37 pm to GumboPot
quote:
Ole Miss, $10-13
Lol, the only reason Grok thinks this is because this was the figure released of how much money had been raised in x number of days several years ago. Ole Miss doesn't publicly disclose their NIL fund. But, considering the amount that we spend on guys, our fund is significantly higher than $10 million.
Posted on 9/3/25 at 2:10 pm to GumboPot
Is this supposed to show money raised or money spent?
BK said LSU spent about $18m on the roster this year.
BK said LSU spent about $18m on the roster this year.
Posted on 9/3/25 at 3:23 pm to GumboPot
Op there is NIL and in addition money straight from the schools. The A&M AD was specifically hired to set up a good system for payments directly from the school/AD.
Just discussing NIL is only half the equation.
Just discussing NIL is only half the equation.
This post was edited on 9/3/25 at 3:25 pm
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