Here's A Breakdown Of LSU's New NIL Money Headed To The Football Program

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“So far, Kelly said that $26.5 million combined has been allocated for the 2024, 2025, and 2026 teams,” Alexander said. “About $13 million has come from LSU’s NIL collective over the past few months. Kelly did not specify how that money was divided, but we know a chunk went to the 2024 team, and a significant portion has been used to retain key players, bring in freshmen, and sign the No. 1 transfer portal class in the country."

“The other half of the money is coming,” Alexander said. “Teams are expected to be able to start playing players this summer, and similar to their peers, LSU officials have said they are preparing to pay athletes a projected $20.5 million during the next school. Of that, Kelly expects $13.5 million to go to football.”

"LSU Football isn't planning to spend the entirety of the $13.5 million on this 2025 roster. Because payments operate on the academic calendar, Kelly said an unspecified amount will saved for 2026."

"It's a lot of numbers. The point of all of them is this: LSU has made a significant financial investment in its players this year, and Kelly thinks he has a team that can win the SEC title and contend for a spot in the College Football Playoff."

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