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Auburn is updating their shield logo ahead of the 2019-20 season.
Kim Klement-USA TODAY Sports
Auburn is updating their shield logo ahead of the 2019-20 season. Per The Spun...
quote:

The updated logo uses the old “AU” which saw the “A” and “U” as the same size. Instead of keeping the letters the same size, Auburn decided to emphasize the “A” by making the “U” smaller and overlaying the “A” for a more seamless fit.

Filed Under: Auburn Sports
43 Comments
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Lgrnwd76 months
This change was long overdue in my opinion. This is a game changer. Well done War Eagles
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Old one looks better
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Drizzt76 months
No noticeable improvement. Typical Auburn.
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FlyinTiger9376 months
Some marketing firm probably pocketed half a mil for that bs.
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hottub76 months
It is all about printing. That’s the main reason FSU changed their logo. Guarantee those little white spots create issues for digital printing.
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wesman2176 months
The correct answer.
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1976 months
So you're saying, their gap was too wide.
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SomeLSUguy76 months
19 - You win!
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JackieTreehorn76 months
A revolutionary redesign. Take notes people.
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BBATiger76 months
It’s more about the efficiency of printing and graphics. Look closely at the shapes and triangles. There is a tiny space between the middle of the A and corner of the U in the old design. New design much more manufacturing friendly. Not meant to notice a change, more to save $$$.
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MaroonNation76 months
That’s what’s wrong with the world now. What happened to producing what the customer ordered instead of getting contract then telling customer you can’t produce what he wants unless he lowers his expectations.
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SECdragonmaster76 months
Yes. This is the last piece of the puzzle we needed to win another national championship. Thanks AU athletic department, you did it!
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Stud Bud76 months
This gives me inspiration to request changing my user name from: Stud Bud to Stud Bud
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ninthward76 months
awful
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AndyWoods76 months
"Quick! We need a logo change that is as significant as our last coaching change! Any ideas!?"
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tigerfoot76 months
This is a case of someone tinkering with something to justify their job
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IAmNERD76 months
It's a small change. Barely noticeable to someone who isnt a fan, unless they're side by side. With that said, as a lifelong Auburn fan...just, why? I really dont get it. It now looks cartoonish (for lack of a better word). I am not a fan of this.
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hottub76 months
See post below
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StupidBinder76 months
The new one looks like someone took the old one and stepped on the top of it a little bit.
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JohnnyU76 months
The sine qua non of Auburn creativity and pushing the boundaries.
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Kong76 months
That's funny, they actually paid someone to come up with that, typical!!
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1976 months
Well, I'll say it. That looks like Hell.
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WITCH DOCTOR76 months
That is unbelievable...
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Space Cowboy76 months
The only discernible difference I notice is the U is slightly smaller, but I didn't want to waste my time looking any closer cause I don't really care.
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ezride2576 months
Toonces > this
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