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re: WSJ: College Football Teams Are Now Worth Billions, And Their Value Is Skyrocketing

Posted on 1/18/26 at 2:26 pm to
Posted by JohnnyU
Florida
Member since Nov 2006
12835 posts
Posted on 1/18/26 at 2:26 pm to
If their valuation is so strong, why are more athletic departments sinking into the red? Programs that use to turn a net gain, now have net losses.
I understand that football pays for other sports but you can’t separate the two.
Cody Campbell of Texas Tech wants media rights to be negotiated collectively rather than by conference. His reasoning appears to be that they’re leaving money on the table by not selling rights collectively. Really he just wants an even distribution of the cash.
Plus, the expense is being borne by boosters not revenue.
Posted by Diego Ricardo
Alabama
Member since Dec 2020
12740 posts
Posted on 1/18/26 at 2:31 pm to
quote:

So you would rather the NCAA keep all that TV money and give a chunk of Bama's TV money to the Slippery Rocks of the world?



The money was pandora's box. It would have been better for college football to have even revenue sharing and lifting up some of the "Slippery Rocks" of the world but get to keep regional football conferences and avoid the revenue disparities that drove amateurism into the ground.

Remember college basketball players not getting paid wasn't what broke this system. I imagine if the college football arrangement was more like college basketball, we'd still have amateurism because the scale of the money would be diffused across all of FBS.
Posted by Diego Ricardo
Alabama
Member since Dec 2020
12740 posts
Posted on 1/18/26 at 2:33 pm to
quote:

What did Oklahoma and Georgia do?



LINK

quote:

NCAA v. Board of Regents of the University of Oklahoma, 468 U.S. 85 (1984), was a landmark case in which the Supreme Court of the United States held that the National Collegiate Athletic Association (NCAA) television plan violated the Sherman and Clayton Antitrust Acts, which were designed to prohibit group actions that restrained open competition and trade.

The NCAA is an organization that regulates college athletics, and membership is voluntary, although NCAA schools are not allowed to play against non-NCAA teams. The case dealt with television rights to college football games, which were controlled by the NCAA and limited the appearance of university teams in each season. The NCAA believed that their control of television rights protected live attendance, which was disputed by a number of colleges.

These larger colleges formed the College Football Association to negotiate television contracts, until the NCAA advised the colleges that they would be banned from all NCAA competitions, not just in football. The Board of Regents of the University of Oklahoma and the University of Georgia Athletic Association sued to force the NCAA to stop the practice. The Supreme Court held 7–2 that the NCAA's actions were a restraint of trade and ruled for the universities.
Posted by deeprig9
Unincorporated Ozora
Member since Sep 2012
74595 posts
Posted on 1/18/26 at 3:11 pm to
Thanks. I was not aware of that. I was but a wee lad back then. I thought you were talking about something relatively recent.
Posted by Gatorbait2008
Member since Aug 2015
27774 posts
Posted on 1/18/26 at 3:25 pm to
True..
Posted by bunkerhill
Georgia
Member since Oct 2017
1496 posts
Posted on 1/18/26 at 3:29 pm to
The Georgia/Oklahoma suit against the NCAA was absolutely the right ruling. I didn't remember that it was a 7-2 decision. College football is probably more popular than ever.

My biggest complaint about the present state of college football is the unlimited transfer with immediate eligibility. Some guys are playing for their fourth team in their fourth year. How crazy is that? In professional sports you can't jump from one team to another like that.
Posted by GeauxTigers1983
Ponchatoula
Member since Sep 2015
698 posts
Posted on 1/18/26 at 3:29 pm to
quote:

Well A&M beats LSU a lot


Well they don't. I think A&M has only beat LSU 3 or 4 times since they joined the SEC. Typical A&M fans. Delusional
Posted by cyarrr
Prairieville
Member since Jun 2017
4173 posts
Posted on 1/18/26 at 3:31 pm to
quote:

Well A&M beats LSU a lot.


It’s all relative, but I’d say you’re a bit diluted.
Posted by LSUgrad88
Member since Jun 2009
8896 posts
Posted on 1/18/26 at 4:24 pm to
quote:

The fact that we have college football teams being valued in the billions of dollars tells me a couple of things: 1. Our economy is strong


That’s some interesting mental gymnastics.
Posted by RTRnFlorida
Member since Mar 2024
2973 posts
Posted on 1/18/26 at 5:18 pm to
Oh here we go Kamala lover. What part of our economy is bad?

It’s not eggs, or gas that CNN harped on for 6 months. Let’s hear it.
This post was edited on 1/18/26 at 5:20 pm
Posted by Kashmir
Member since Dec 2014
10075 posts
Posted on 1/18/26 at 5:31 pm to
quote:

Kamala lover.


Posted by LSU4Life2021
Member since Dec 2021
957 posts
Posted on 1/18/26 at 6:09 pm to
Where’s Ole’ Miss?? They said they were the better program and LSU is poor
Posted by Diego Ricardo
Alabama
Member since Dec 2020
12740 posts
Posted on 1/18/26 at 6:30 pm to
quote:

The Georgia/Oklahoma suit against the NCAA was absolutely the right ruling.


It absolutely was legally the right ruling but philosophically it was bad for the sport. The NCAA controlling the product like the NFL office controls their product would be better in many ways. I don’t care if Alabama Athletics is rich, I just want college football to stay college football. That was over the day this ruling happened. It’s been a thousand cuts over 40 years but it was the first motion that arrived at unlimited free agency and pay for play making a farce of this sport.
This post was edited on 1/18/26 at 6:31 pm
Posted by cjohn
Georgia
Member since Aug 2014
1338 posts
Posted on 1/18/26 at 9:49 pm to
quote:

Yeah, I can understand Texas but I'm surprised at A&M being #2. No offense Aggies.


Location, athletic dept revenue, number of students, number of alumni probably all play into it.

I would personally only have A&M no higher than 3. I would think Texas and Ohio State would be #2, then you would ha gaggle to choose from at #3 between Michigan, Penn State, A&M, ND and maybe USC but the USC brand seems to have lost an entire generation now.
Posted by skrayper
21-0 Asterisk Drive
Member since Nov 2012
34966 posts
Posted on 1/18/26 at 11:16 pm to
quote:

What part of our economy is bad?


I didn’t imply it was bad, simply not strong. It’s more in a holding position where we could end up with a very strong 2026 or a recession. Mostly, though, it’s chaotic. Rarely have I seen so many people desperate to look at one or two indicators on an almost daily basis to justify their opinion as I have in the past year.

quote:

Oh here we go Kamala lover.


Ah. You’re just looking for someone to bitch at.
Posted by HTX Horn
Houston
Member since Jul 2021
1337 posts
Posted on 1/18/26 at 11:53 pm to
quote:

Yea..I thought ND or Bama or Michigan would be number 2..or Georgia, Ohio State, USC..quite a few before Texas A&M

Surprised me too. Likely in the valuation calculation there’s a factor of # alumni’s and # enrollment. I’m pretty sure A&M has an enrollment larger than Texas’s and probably largest in SEC.

And of course assets on hand, etc.
Posted by NPComb
Member since Jan 2019
28412 posts
Posted on 1/19/26 at 12:24 am to
Posted by JackieTreehorn
Member since Sep 2013
35576 posts
Posted on 1/19/26 at 1:33 am to
Winning and championships have nothing to do with the values apparently.
Posted by Victor R Franko
Member since Dec 2021
2974 posts
Posted on 1/19/26 at 5:05 am to
quote:

it is all Oklahoma and Georgia's fault.

No it's not OU or Georgia's fault. It's the fault of the NCAA and the team members for allowing such weak leadership and no foresight.
College Football really needs new leadership and a grand reorganization.
I don't have the answer, but the conference leadership need to get together and start discussions of new organization, conference alignment, who really should be members, is another and separate organization needed for the non-P4 teams?

I don't think we're there yet and need a few more years to gather more data and items needing most attention. annual discussions need to start now to build the list of things to resolve..................
Posted by BornAndRaised_LA
Springfield, VA
Member since Oct 2018
6677 posts
Posted on 1/19/26 at 8:10 am to
Why isn’t UGA 5th?
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