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re: Pac-12 zooms past Big Ten, SEC in college sports revenue
Posted on 5/25/14 at 10:35 pm to Zamoro10
Posted on 5/25/14 at 10:35 pm to Zamoro10
quote:
I just don't believe or know that SEC fan will tune in considering what I've read on this board that last 6 years of denigrating every other sport that wasn't football.
I'm not sure a fanbase is there.
Maybe it is...maybe once the SEC gets good in these other sports people will take pride. I don't know. Will the Unis...invest in these year round sports to support the Network?
Football can only do so much. And unlike the Pac - there isn't a long long history of winning or support for Olympic sports in the SEC.
It doesn't hurt that the conference's best all around program happens to be playing in the state with the most TV sets in the footprint. UF has had big TV deals for years to show the Olympic sports.
I think there is a pretty large fanbase already for every school that wants more access to different sports. I don't really see why the SEC would be any different than any other conference.
This post was edited on 5/25/14 at 10:38 pm
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Posted on 5/25/14 at 10:35 pm to Cheese Grits
quote:
B1G operates on fiscal year ending June 30th if memory serves Article is from fall 2013 which means numbers are probably from July 1, 2012 to June 30. 2013 fiscal year. So that would be around 15% / 85% from a year or 2 from this point in time. Did that jump significantly in the past year or so is part of the question. The bigger question is which will be the growth engine going forward.
The fiscal year probably does end during the summer because you want to match your revenue/expenses to the school year that is applicable. It takes months to consolidate the financials after the fiscal year so nobody knows any numbers for 2014 yet except high level execs. I am willing to bet they are not talking to you. You are correct that future growth is important. Without knowing any of the details of the contract we can not have a discussion covering all of the what ifs.
quote:
I was speaking to some B1G folks and they seemed to think long term the ad revenue would be the bigger deal. Maybe the 60 carriage / 40 advertising after Maryland and Rutgers integrated and the B1G expanded into the east coast advertising footprint. If the B1G added Johns Hopkins it certainly was not for football. Lacrosse is a big deal in the eastern corridor even if not as popular elsewhere
Those people don't know any numbers yet so you need to ask them why are they making stuff up because you saw the previous year numbers. Then you need to ask yourself why you are passing on BS to troll the rant. The 60 carriage / 40 advertising is not happening any time soon. Both Disney/ESPN and the SEC will make sure there are loopholes to protect themselves so if there is a major shift in revenue streams, they will be able to renegotiate.
Posted on 5/26/14 at 12:45 am to bgator85
quote:
I don't really see why the SEC would be any different than any other conference.
Future - yes.
Traditional fanbase - no.
SEC - besides Kentucky hasn't really been a hotbed in basketball.
SEC has a relatively short history of success and attention in baseball - circa 1990's - present.
SEC and women's sports NCAA titles?
SEC and non-football titles?
Florida is the best all-around SEC program by far - I can see them carrying the conference as you say.
LSU and Arkie are good as well.
Florida is the closest the SEC has to UCLA, Stanford and USC. But so what?
Doesn't matter how successful you are in these sports.
Pac-12 has captured 450 titles, outdistancing the next conference by nearly 200...and has led or tied the nation in NCAA Championships in 47 of the last 53 years.
For the eighth-consecutive year, the Pac-12 had the most NCAA titles or tied for the most of any conference in the country, winning at least six every year since 2000-01.
It's the king by far of all these "other sports" besides football.
But NOBODY CARES anymore. It's a football world...especially in the SEC.
So yeah...and the Pac is a conference grown up and bred on these "other sports" with a fanbase who actually kinda likes these other sports...and still...the Pac Network will struggle.
I don't believe for a second SEC fan is going to watch volleyball...if the Pac fan isn't watching it either.
All I've ever heard on this board is everyone deriding every sport but football and baseball and sometimes basketball. But really it's football and nothing else.
I know homers come onboard if say the golf team does well - and suddenly they're golf fans...but that's not a real fanbase...considering the derision of "pussy sports" common on this board about Olympic titles.
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
This post was edited on 5/26/14 at 12:50 am
Posted on 5/26/14 at 1:54 am to Zamoro10
quote:
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
We already know this is not the case. They have started to release what the schedule is going to look like, 40 volleyball and 25 soccer games announced thus far. There is going to be a ton of programming dedicated to the Olympic sports.
Posted on 5/26/14 at 3:05 am to Zamoro10
quote:
I think the commish is banking on getting into the overseas market - especially Asia - as the Pac-12 has the most international student athletes of any conference by far.
the goal of breaking into Asia is why Hawaii has the faintest glimmer of hope for eventually getting a golden ticket.
Posted on 5/26/14 at 3:09 am to Zamoro10
Like already mentioned, the SEC network has very little in common with PAC Network, It has more in common with the Big Ten Network. The biggest reasons that the Pac Network is struggling and the SEC network will have a much better shot at being successful is because.
1)the SEC has much less of a content problem because you're looking at 1 network versus 7 along with the fact that the SEC network has more football inventory
2)the sec doesn't have the Pac 12 lack of exposure in most of the country's population centers problem because of geography mainly timezones
and here's the big one
3)the sec won't have the same distribution problems because the SEC has the big bad Disney/ESPN empire forcing the SEC network on all carriers
I think that the minor sports will be just as popular on the SEC network which as you have mentioned isn't very popular on the Pac Network, but that really doesn't matter because the SEC network has enough content and it will be carried nation wide at times people will watch.
The ownership model is great to maximize profit and I actually think that out of all the conferences the SEC had the best chance to make that model successful because SEC, SEC, SEC fans are FANatical. I don't think that fans of SEC schools would accept not having the SEC network like Pac fans. Hell, the Gulfport, Mississippi city council has already actually passed a resolution to try to ensure that the channel is available in the area. In the end ESPN had most of the SEC's media rights already, and they are definitely the best distribution partner. Who knows how things will look in a few years.
1)the SEC has much less of a content problem because you're looking at 1 network versus 7 along with the fact that the SEC network has more football inventory
2)the sec doesn't have the Pac 12 lack of exposure in most of the country's population centers problem because of geography mainly timezones
and here's the big one
3)the sec won't have the same distribution problems because the SEC has the big bad Disney/ESPN empire forcing the SEC network on all carriers
I think that the minor sports will be just as popular on the SEC network which as you have mentioned isn't very popular on the Pac Network, but that really doesn't matter because the SEC network has enough content and it will be carried nation wide at times people will watch.
The ownership model is great to maximize profit and I actually think that out of all the conferences the SEC had the best chance to make that model successful because SEC, SEC, SEC fans are FANatical. I don't think that fans of SEC schools would accept not having the SEC network like Pac fans. Hell, the Gulfport, Mississippi city council has already actually passed a resolution to try to ensure that the channel is available in the area. In the end ESPN had most of the SEC's media rights already, and they are definitely the best distribution partner. Who knows how things will look in a few years.
This post was edited on 5/26/14 at 3:29 am
Posted on 5/26/14 at 7:39 am to Cheese Grits
quote:
In a more simplistic view, football provides the bulk of the money but everything else provides the bulk of the content. There is a place for both in a conference specific network.
Exactly. That is why the bulk of the money comes from the cable companies to get access to football, not ratings and advertisements.
Working with ESPN was the best deal because now the SEC will get artificial hype and exposure to push games on the network to make cable companies pay. Hence TAMU being ranked so high preseason.
If we didn't get that boost the ACC would. From an exposure standpoint the PAC model is a mistake.
Posted on 5/26/14 at 7:51 am to cardboardboxer
The SEC Network will be highly seccessful. Some of you need to quit worrying.
Posted on 5/26/14 at 8:31 am to Zamoro10
quote:
SEC - besides Kentucky hasn't really been a hotbed in basketball.
SEC is actually solid in basketball beyond UK but it fluctuates more among the other schools. Tennessee and Arkansas are usually in the top in the country in attendance. LSU, Missouri, and Alabama can all do well when their teams are doing well.
quote:
SEC and women's sports NCAA titles?
Lady Vols are one of the top brands in the country. Kentucky, Texas A&M, and others are top 20 in the nation in attendance. Some of the best basketball in the country is played in the SEC and about half of the conference has been to a Final Four.
SEC teams draw some of the best attendance in gymnastics in the country and even national pundits have observed that softball has shifted from PAC dominance to having to share with the SEC. SEC baseball draws tops in the country. Add all these things in and you will have many who already tune in added to future viewers who will grow.
quote:
I don't believe for a second SEC fan is going to watch volleyball...if the Pac fan isn't watching it either.
Your view is myopic. The SEC is young and old, rich and poor, black and white, male and female. Just because you may watch football does not mean you are the entire market. Lots of folks watch the Oscars every year who never watched a football game in their life. I know women who watch the Rose Bowl Parade every year but have never seen a Rose Bowl. Broadcasting sports outside football means opening up markets for adding those viewers to the total viewers in the SEC. I may not watch talk shows but they certainly have a market for them so somebody must watch.
If money is not to be made on Olympic sports you would not see them on TV at the national level. NBC did not spend 4.38 BILLION for rights to the Olympics because they figured nobody would tune in to watch. Networks smell money and if the SEC Network broadcasts sports besides football it is because they think there is money to be made doing so.
quote:
Doesn't matter how successful you are in these sports.
Winning attracts viewers and fans.
quote:
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
You really do not get the value of "new" content. ESPN Classic shows old stuff and it has nowhere near the viewers that ESPN and ESPN 2 do. What makes sports programming the most valuable is "new" and "live" content. Sure some hard core folks will watch old games over and over but they are the minority not the majority. We live in the age of the short attention span and soon as something has been played the first time most want to move on to the next live thing.
I grew up in an age when boxing was one of the top draws in sports and horse racing captured the american public. Around the globe it is soccer that dominates the masses not football. Nothing is carved in stone and who really knows what sport may dominate the markets 50 years from now.
I tend to view the SEC Network as being like any diversified business in that it appeals to multiple markets and consumers to maximize profits and minimize exposure to downturns in a single product.
Posted on 5/26/14 at 9:51 am to Cheese Grits
B1G had almost 20,000 for the Indiana vs Nebraska baseball game. Granted it was played in Omaha and most of the crowd were normal CWS fans but 20K is 20K.
If 400 K pass through the Alex Box gate in a season that is equal to 4 home games in the expanded Tiger Stadium. Think about that for a second.
If 400 K pass through the Alex Box gate in a season that is equal to 4 home games in the expanded Tiger Stadium. Think about that for a second.
Posted on 5/26/14 at 9:57 am to Cheese Grits
Other topics that Slive expects at spring meetings include:
• The SEC Network.
Slive said he's optimistic that the network due to launch in August will line up other distributors beyond AT&T U-verse and Dish, but adds that "whether it comes before or after we launch is another question." Slive is among those who doesn't use either of those outlets for his TV programming. "I will have the distributor or distributors that carry the SEC Network, which for me will require a change," he said.
• The SEC Network.
Slive said he's optimistic that the network due to launch in August will line up other distributors beyond AT&T U-verse and Dish, but adds that "whether it comes before or after we launch is another question." Slive is among those who doesn't use either of those outlets for his TV programming. "I will have the distributor or distributors that carry the SEC Network, which for me will require a change," he said.
Posted on 5/26/14 at 10:44 am to Zamoro10
quote:
Zamoro10: But NOBODY CARES anymore. It's a football world..
I sorta agree with those cinnaments..
The few thousand that tune in for water polo at UCLA or volleyball at MU, are not going to make or break a network. The coming media renaissance ie people trading in their cable box for a roku box and insisting on content they want is a dagger to the heart of traditional live air broadcast ad revenues. One of the few source streams for live viewership that will remain is live broadcast sports and their are few sports that draw close to as well as SEC football, the big ad dollars will fall on a select few in this golden age.
Now Cheese Grits may be right about ESPN trying to keep two sets of books and cheat the SEC out of some ad revenue, but I really doubt Slive's cadre of business lawyers would have forgotten to cover that base. We'll need some time to see of course what kind of dollar figures Disney's boys will post, but one thing is a fact, and I will guarantee it in writing, and that is no traditional cable co will operate in the SEC footprint without carrying the SECN. Any who dare try will come to a quick and unpleasant business end.
The ability to watch some softball and golf is going to be a nicety but in dollar values it won't mean spit compared to football and some basketball games. The money is where the money is and how many grass skirt and hemp sandal wearing left coasters will tune in for college sports is still a big question mark for the PAC. The SEC doesn't have that problem in it's house, we're not frisbee toting zombies or pro sport fan only yankee's, we know how to live right.
This post was edited on 5/26/14 at 10:53 am
Posted on 5/26/14 at 11:09 am to Jagd Tiger
quote:
The few thousand that tune in for water polo at UCLA or volleyball at MU,
I see your point but might counter with a pyramid view of college spots with football occupying the base. Basketball - especially if the Big 5 break away - will be next in line. The Billion or so the NCAA generates every year in March is a big anchor to basketball schools having more limited value and just like the CFA forming, schools like Kansas and Kentucky could become the Oklahoma and Georgia of football past.
After those 2 several sports could carve out nice markets
Baseball - ACC, SEC, and PAC
W basketball - Big 5
Ice Hockey - ACC and B1G
Softball - SEC and PAC
Volleyball - Big 5
Gymnastics - SEC
Beyond that are where you get so specialized the law of diminishing returns kicks in. This is where you put Water Polo and the like
quote:
The SEC doesn't have that problem in it's house, we're not frisbee toting zombies or pro sport fan only yankee's, we know how to live right.
The SEC seems unique in they are just sports crazy in general. Australia and The South seem to be in their own world when it comes to sports few if any other states or countries can understand.
Posted on 5/26/14 at 11:18 am to Cheese Grits
The B1G Network is on the verge of crossing the 60 million subscriber mark with the new deals getting done in Washington D.C., Baltimore, New Jersey and New York.
The 60 million mark is when you become a national network.
The 60 million mark is when you become a national network.
Posted on 5/26/14 at 12:57 pm to nebraskafaninwi
quote:
The B1G Network is on the verge of crossing the 60 million subscriber mark with the new deals getting done in Washington D.C., Baltimore, New Jersey and New York.
things like that are why I think the SEC has a long term eye planted on Cincy to eventually force the SECN into Ohio.
Posted on 5/26/14 at 8:56 pm to Dr RC
Yes, you need a team in the region to get the market. Getting national coverage on Dish, etc, isn't the same level of impact as it is to get on the basic coverage in major metro areas.
Posted on 5/26/14 at 9:19 pm to Cheese Grits
quote:
The downside to the SEC deal is they get no ad revenue during the life of the deal as ESPN pockets that money so the mouse gets fatter.
Got a link to this?
It's been my understanding that the SEC will get half the add revenue from the Network...
Posted on 5/26/14 at 11:10 pm to Dr RC
quote:
things like that are why I think the SEC has a long term eye planted on Cincy to eventually force the SECN into Ohio.
#1 in football in southern OH is Ohio State
#1 in basketball in southern OH is Kentucky
Think of Cincinnati as a city state with neighbors much stronger than they are. With a billion dollar endowment and natural rivalry with Louisville the ACC is the best place for them to land. B1G will never add a second school in OH and just not enough market to add to what Kentucky already has. Heck, in basketball Xavier may be the better team in the city right now in support. With X in the new Big East they will just get stronger in basketball.
Bearcats are between a rock in OSU, another rock in UK, and several hard places (IU, X, BU, and WVU)
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