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Most valuable brands in college football according to Wall Street Journal

Posted on 7/22/21 at 6:16 pm
Posted by Scoper
i love hugh freeze
Member since Mar 2021
3352 posts
Posted on 7/22/21 at 6:16 pm
quote:

CFB Brand Value |

@WSJ

Texas $1.00B
Alabama $891M
Georgia $886M
Oklahoma $872M
Auburn $852M
LSU $728M
Tennessee $635M
Florida $541M
Texas A&M $463M
Arkansas $461M
S Carolina $342M
Ole Miss $271M
Kentucky $223M
Miss St $122M
Missouri $81M

Posted by jlovel7
NOT Louisiana
Member since Aug 2014
24053 posts
Posted on 7/22/21 at 6:18 pm to
What does this even mean?

It's not like they're companies that can be sold.
Posted by ShaneTheLegLechler
Member since Dec 2011
63306 posts
Posted on 7/22/21 at 6:19 pm to
Print the shirts
Posted by MU Panthera tigris
Fenton MO
Member since Jan 2014
142 posts
Posted on 7/22/21 at 6:20 pm to
Lower is better...right?
Posted by MrAUTigers
Florida
Member since Sep 2013
29803 posts
Posted on 7/22/21 at 6:20 pm to
quote:

Texas $1.00B
Alabama $891M
Georgia $886M
Oklahoma $872M
Auburn $852M



one of these is not like the others..........






















































Posted by Nitro Express
Gulf Coast
Member since Jul 2018
17837 posts
Posted on 7/22/21 at 6:21 pm to
Pretty shitty for the population iyam. Alabama should be nowhere near Texas, but we are. Oklahoma does much more with way less.
Posted by Centinel
Idaho
Member since Sep 2016
45356 posts
Posted on 7/22/21 at 6:22 pm to
Great example of how money doesn't buy you success baw.

I wonder what it's like to be a team that has that much money, yet are still broken after Bama made them their bitches over ten years ago.
Posted by dstone12
Texan
Member since Jan 2007
39926 posts
Posted on 7/22/21 at 6:24 pm to
Big6
Posted by EKG
Houston, TX
Member since Jun 2010
45272 posts
Posted on 7/22/21 at 6:24 pm to
UTex is a very wealthy brand.
Thanks for the news flash.

If you think that benefits SEC universities, you’re wrong.

Unless of course your closet is currently overflowing with Kansas State, Texas Tech, and Baylor merchandise.
Posted by MrAUTigers
Florida
Member since Sep 2013
29803 posts
Posted on 7/22/21 at 6:26 pm to
Texas and OU would definitely help with the next SEC tv contract. You are fooling yourself otherwise. They would also bring a hell of a lot more money into the pocket of every SEC program, with on the field performance.
Posted by Che Boludo
Member since May 2009
21882 posts
Posted on 7/22/21 at 6:28 pm to
quote:

What does this even mean?

It's not like they're companies that can be sold.

True, but it is an annual report that relays value as if they were.

#s show what a CFB team would be "worth on the open market if it could be bought and sold like a professional sports franchise. It analyzes each program’s revenues and expenses along with cash-flow adjustments, risk assessments and growth projections."

I haven't seen the current #s and OP didn't provide link, but it is a $100 million + dollar value drop for Bama since 2018 valuation (1.01 billion) if true.
This post was edited on 7/22/21 at 6:29 pm
Posted by JKChesterton
Member since Dec 2012
4235 posts
Posted on 7/22/21 at 6:28 pm to
quote:

What does this even mean?

It's not like they're companies that can be sold.


Well if your trying to come up with a Revenue total for your TV packages, the Brand value of your League can be used to predict the Revenues that ESPN, SECNETWORK, etc will pay for your games and based on that brand, those networks can then price their Advertisements to Corporations which is where they make their money.

So having those type of Team Brands impacts TV Revenue streams and likely also is something that SEC Schools will use for NIL, which will become part of recruiting pitches by Coaches.
Posted by tylerdurden24
Member since Sep 2009
48800 posts
Posted on 7/22/21 at 6:31 pm to
quote:

Well if your trying to come up with a Revenue total for your TV packages, the Brand value of your League can be used to predict the Revenues that ESPN, SECNETWORK, etc will pay for your games and based on that brand, those networks can then price their Advertisements to Corporations which is where they make their money.

So having those type of Team Brands impacts TV Revenue streams and likely also is something that SEC Schools will use for NIL, which will become part of recruiting pitches by Coaches.


Took this thread way too damn long before someone actually relayed why this is important; SEC is buying up brand power the way they were buying up TV markets back in 2011.
Posted by coachcrisp
pensacola, fl
Member since Jun 2012
31071 posts
Posted on 7/22/21 at 6:31 pm to
quote:

What does this even mean?

It's not like they're companies that can be sold.


It has a ton to do with NIL and a recruits decision about his destination.
Posted by JColtF
Lake Charles, LA
Member since Aug 2008
4760 posts
Posted on 7/22/21 at 6:37 pm to
quote:

Great example of how money doesn't buy you success baw.


What's that cost per win work out to be
Posted by Che Boludo
Member since May 2009
21882 posts
Posted on 7/22/21 at 6:42 pm to
quote:

NIL, which will become part of recruiting pitches by Coaches.

Huge piece for recruiting. Bryce Young's million plus in contracts without ever playing a down as the Bama starting QB is huge news.

Exposure and brand matter.
Posted by JKChesterton
Member since Dec 2012
4235 posts
Posted on 7/22/21 at 6:43 pm to
quote:

Huge piece for recruiting. Bryce Young's million plus in contracts without ever playing a down as the Bama starting QB is huge news.

Exposure and brand matter.


Oh no doubt, it left Lane Kiffin almost speechless
Posted by Blizzard of Chizz
Member since Apr 2012
21399 posts
Posted on 7/22/21 at 6:49 pm to
So two of the top five most valuable brands in college football belong in the state of Alabama? Interesting
Posted by RD Dawg
Atlanta
Member since Sep 2012
28232 posts
Posted on 7/22/21 at 6:55 pm to
quote:

Well if your trying to come up with a Revenue total for your TV packages, the Brand value of your League can be used to predict the Revenues that ESPN, SECNETWORK, etc will pay for your games and based on that brand, those networks can then price their Advertisements to Corporations which is where they make their money.


The list is idiotic and has nothing to do with TV revenue "value"

quote:

SEC Schools will use for NIL, which will become part of recruiting pitches by Coaches.


NIL cannot be used by any schools to recruit athletes.
Posted by JKChesterton
Member since Dec 2012
4235 posts
Posted on 7/22/21 at 6:57 pm to
quote:

NIL cannot be used by any schools to recruit athletes.
quote:

Most valuable brands in college football according to Wall Street Journal
quote:
Well if your trying to come up with a Revenue total for your TV packages, the Brand value of your League can be used to predict the Revenues that ESPN, SECNETWORK, etc will pay for your games and based on that brand, those networks can then price their Advertisements to Corporations which is where they make their money.


The list is idiotic and has nothing to do with TV revenue "value"

quote:
SEC Schools will use for NIL, which will become part of recruiting pitches by Coaches.


NIL cannot be used by any schools to recruit athletes.





Brands Matter, Greg Mcelroy made that point over and over and over again on the SEC network.

And yes, valuation models, at least 1 of them, uses a revenue to estimate value, or what in fact is Discounted Cash Flow Model. Best way to estimate future cash flows is revenue. So yes, Market value/ and Brand etc can be used to help understand what the future cash flow streams since financial data (earnings and cash flows) are used to measure such Market values and Brands.

As for recruiting, lets see, Coach Saban is at the Texas HS football Association as Major Speaker, he leaves there and makes an announcement that Bryce Young just signed an NIL deal for $1 Million.

Now did he go to a Recruit directly and use that to recruit a player, NO. You think that him announcing that at the Texas HS Association meeting was not related to recruiting?

This post was edited on 7/22/21 at 7:06 pm
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