re: KFC Georgia Gold. . .

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That’s better than 100% being indifferent. And that really is what’s important … we had lost relevance in the U.S. Sixty per cent of millennials had not eaten KFC.

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As millennials eat basically 3 things

#1 Macaroni & Cheese
#2 Hot Dogs
#3 Processed Chicken Nuggets

It is shocking KFC has not connected with them. As for using consultants to run political campaigns (see also the Democrats fail the last try at the White House) or investigate food, one is assuring the results will fail.

To really sell a product in the post war era you really need 1 of 2 things
#1 A good product
#2 A premium marketing plan

McDonalds and Microsoft make terrible products but advertise the hell out of them successfully and become market leaders. Wendy's and Hewlett - Packard made good products but declined when the original owners let control go to a board who had no idea why the product worked in the first place and cheapened the contents so consumer demand faded.

KFC not being cheap bastards (and the leaders probably not ever actually eating the product) would do more for increasing demand than failed advertising and corporate lunacy in the sake of higher margins.

If I were running KFC this is what I would do first

#1 go back to the original recipes even if they cost more to make
#2 go back to Kentucky Fried Chicken from KFC (Taco Bell is not TB and Pizza Hut is not PH) and get back to your roots
#3 Allow the ACC, B1G, and SEC (as all 3 have ties to the corporate HQ in Louisville for KFC) to allow their franchises to offer team tailored products in local markets. Serve the "global menu" with each school territory have a local product added to the local menu.

I would be cool with a chicken wrapped hot dog served with a shot of bourbon offered in the UGA markets.

It's pretty simple why KFC lost ground:

1) Too late to offer french fries. You can't eat mashed potatos and gravy in the car.
2) Didn't get into the strips/fingers market soon enough. Millenials are too lazy to deal with bones.
3) Completely whiffed on the hot wings market.

KFC owned the chicken market and blew it. They're the Kodak of fast food.

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1) Too late to offer french fries. You can't eat mashed potatos and gravy in the car.

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Sure you can. You're not trying hard enough.

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2) Didn't get into the strips/fingers market soon enough. Millenials are too lazy to deal with bones.

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Mmmmmmmmmm.....fair criticism.

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3) Completely whiffed on the hot wings market.

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Maybe, but their sauceless hot wings are actually pretty good.

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Do you remember the original taters n gravy?

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I'm in my 40's but I still don't think I've heard of that. The fact that you have to ask me if I remember these tells me all I need to know about their market success.

And I guess you could eat mashed potatos and gravy in the car....and I'm not too good to steer with my knee...but having to eat anything with a spoon while driving isn't the best idea.

On that same note, Wendy's probably lost millions by making the Frosty too thick to be sucked through a straw.

Check out this deal at Popeye's in Qatar for muslim St. Patricks Day..

For only 24 QR's, you get a sandwich, fries, a pepsi, two pieces of chicken, and a cookie/muffin thing for your camel.

I'll allow it.

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I blame the destruction of the family for KFC's failure.

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I think you're on to something.

This is kind of random and it's possible I dreamed it, but didn't there used to be salad bars and potato bars inside of Wendy's?