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Auburn to sign 10 year deal with Nike. 247
Posted on 4/9/24 at 8:45 am
Posted on 4/9/24 at 8:45 am
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AUBURN, Alabama—A partnership with Under Armour that started in 2006 will be no more as Auburn Undercover has learned that Auburn will be signing a new deal with Nike to be the official apparel and shoe provider for the athletic teams beginning when the current deal runs out at the end of the 2024-25 school year. The new agreement could be announced as early as Tuesday.
The new deal is expected to be for 10 years and monetarily it puts the Tigers among the top programs in the country that will be wearing Nike gear, a source confirms. Connections like Bo Jackson, Charles Barkley and Apple CEO Tim Cook, an Auburn grad, all played a part in helping push this deal over the top. It's a deal that Auburn athletics director John Cohen recently hinted was close to the finish line.
This post was edited on 4/9/24 at 8:47 am
12
Posted on 4/9/24 at 8:49 am to Scoper
Boom!
Posted on 4/9/24 at 8:50 am to Scoper
Finally
Posted on 4/9/24 at 9:00 am to Scoper
Are we losers if we continue to wear our UA gear beginning in the fall? So much to get rid of.
Posted on 4/9/24 at 9:02 am to Scoper
Posted on 4/9/24 at 9:04 am to Scoper
What does among the top programs mean? Want to see what the money looks like.
Posted on 4/9/24 at 9:21 am to Scoper
If it resonates with the recruiting and helps the school in that way that’s fine but their apparel is straight cheese. I’ll stick to wearing my gen teal brand AU shirt for game days
Posted on 4/9/24 at 9:26 am to Scoper
thank goodness. i'm not sure if this will affect football recruiting at all, but this is going to help bball recruiting non-negligibly. hopefully they won't tweak our uniforms. maybe we will get a nice alternate-ish look once every couple of years though.
Posted on 4/9/24 at 9:37 am to Scoper
Meanwhile…..
Posted on 4/9/24 at 11:01 am to Scoper
Interested to see what the fan apparel ends up like. I had just rounded out my gameday wardrobe options 
Posted on 4/9/24 at 11:02 am to Scoper
From a fan apparel standpoint Nike isn’t very good.
From an athlete standpoint our coaches and players will enjoy having Nike more.
From an athlete standpoint our coaches and players will enjoy having Nike more.
Posted on 4/9/24 at 11:31 am to Scoper
Hopefully this will settle the debate on if all of our basketball shortcomings can be laid at the feet of Under Armour or not.
I just hope we don't start wearing neon colored unis and chrome helmets anytime soon.
I just hope we don't start wearing neon colored unis and chrome helmets anytime soon.
Posted on 4/9/24 at 11:42 am to Scoper
I do t care about apparel too much. What i care about is Nike has the best technology for football jerseys and the effect on basketball.
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