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re: Reminder: TV markets are meaningless

Posted on 7/1/22 at 2:01 pm to
Posted by DawgsLife
Member since Jun 2013
58915 posts
Posted on 7/1/22 at 2:01 pm to
quote:

Actually if I am not mistaken the biggest games last year in terms of viewers were in the B10 especially the OSU UM game. They also had the most 4mil + games I know in 2021 iirc and not sure about 22




Here is a link to the top 10 most watched games in 2021 regular season:
247

10. Penn State/Ohio State
9. Auburn/Penn State
8. Oregon/Ohio State
7. Notre Dame/FSU
6. Alabama/Fla.
5. Alabama/Texas A&M
4. Georgia/Clemson
3. Michigan/Michigan State
2. Alabama/Auburn
1. Michigan/Ohio State
Posted by Nutriaitch
Montegut
Member since Apr 2008
7525 posts
Posted on 7/1/22 at 2:01 pm to
quote:

is a top-20 TV viewership


i'm sure that has nothing to do with being pretty close to the massive Houston TV market though.
Posted by jonnyanony
Member since Nov 2020
9955 posts
Posted on 7/1/22 at 2:02 pm to
quote:

i'm sure that has nothing to do with being pretty close to the massive Houston TV market though.


But you're focusing on the wrong part - the viewership matters, not the market.

Case in point, if we added Clemson, it would be a massive get despite "cannibalizing" our market in SC.
Posted by Partha
Member since Jan 2022
6145 posts
Posted on 7/1/22 at 2:22 pm to
quote:

So please explain why we added Mizzou and a&m because neither are perceived as top tier programs and do nothing besides expanding viewerships into competitors markets



We got bamboozled.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119178 posts
Posted on 7/1/22 at 2:24 pm to
quote:

if we added Clemson, it would be a massive get despite "cannibalizing" our market in SC.


You basing this off how bad the ACC has been for years in general?
Posted by Nutriaitch
Montegut
Member since Apr 2008
7525 posts
Posted on 7/1/22 at 2:28 pm to
quote:

But you're focusing on the wrong part - the viewership matters, not the market.

Case in point, if we added Clemson, it would be a massive get despite "cannibalizing" our market in SC.




no, you're missing the point.

the moment the SEC added Texas A&M, the SEC netowrk was almost immediately added to every single TV/Sattellite/Cable subscriber in the state of Texas that didn't already have it.

whether those people tune in or not is completely irrelevant. it got force fed to them at $1.40 per subscriber per month. Every month. Even the ones with no football on TV.

how many TV subscribers are in the state of Texas?
multiply that number times $1.40 (amount SEC Net chargers providers per subscriber). then multiply that number by 12 to see what A&M was worth to the SEC.


Streaming only gets you who actually logs in and clicks on your game.

TV market gets you the 98 year old grandmaw that doesn't even know you have a team, but has cable to watch the church channel every day. Because she's paying for you whether she wants to or not.


the big ten just landed every TV in Southern California.
even the ones that never turn on a game or click a link to stream them.

Every. TV.
@ $1.86 per month. per TV.


I'll do the math for you

Los Angeles TV market (just the LA market,not surrounding ones that will also likely be force fed the B1G market) is 5,735,230 TV sets according to wiki.

5,735,230 x $1.86 = $10,667,527.00 per month x 12 months = $128,010,334 per year

just for the LA market.
but you and me both know this is also going to come with a lot more of California than just the LA market.


Posted by weadjust
Member since Aug 2012
15103 posts
Posted on 7/1/22 at 3:07 pm to
quote:

42.2 million households watch TV using a streaming box or stick


Your probably right but that 42.2 million includes Netflix, Amazon Prime, HBO Max.....

Here are 2022 1st quarter TV service provider subscriber #s. The # in parenthesis is subscribers lost 1st quarter. No segment showed a gain in subscribers.

LINK

Pay-TV Providers Subscribers at end of 1Q 2022 Cable Companies
Comcast 17,664,000 (512,000)
Charter 15,721,000 (112,000)
Cox* 3,310,000 (80,000)
Altice** 2,658,700 (73,600)
Mediacom* 555,000 (17,000)
Breezeline** 339,021 (7,708)
Cable One** 238,000 (23,000)
Total Top Cable 40,485,721 (825,308)

Other Traditional Services
DIRECTV^ 14,300,000 (300,000)
DISH TV (DBS) 7,993,000 (228,000)
Verizon Fios (Telco) 3,566,000 (78,000)
Frontier (Telco)* 363,000 (17,000)
Total Top Other Traditional 26,222,000 (623,000)

Internet-Delivered (vMVPD)
Hulu + Live TV 4,100,000 (200,000)
Sling TV 2,252,000 (234,000)
fuboTV 1,056,245 (73,562)
Total Top vMVPD^^ 7,408,245 (507,562)

The internet delivered total top does not included 4.5 million Youtube TV subscribers
Posted by Nutriaitch
Montegut
Member since Apr 2008
7525 posts
Posted on 7/1/22 at 3:15 pm to
quote:

Your probably right but that 42.2 million includes Netflix, Amazon Prime, HBO Max.....


that and there is still a whole lot of crossover between Satellite/Cable Customers and streaming customers.

Posted by TideWarrior
Asheville/Chapel Hill NC
Member since Sep 2009
11836 posts
Posted on 7/1/22 at 3:26 pm to
quote:

10. Penn State/Ohio State
9. Auburn/Penn State
8. Oregon/Ohio State
7. Notre Dame/FSU
6. Alabama/Fla.
5. Alabama/Texas A&M
4. Georgia/Clemson
3. Michigan/Michigan State
2. Alabama/Auburn
1. Michigan/Ohio State


Here it is by the numbers.

quote:

Ohio State at Michigan — 15.89M
Alabama at Auburn — 10.37M
Michigan at Michigan State — 9.29M
Georgia at Clemson — 8.87M
Alabama at Texas A&M — 8.33M
Alabama at Florida — 7.86M
Notre Dame at Florida State — 7.75M
Oregon at Ohio State — 7.73M
Auburn at Penn State — 7.61M
Army vs. Navy — 7.57M
Penn State at Ohio State — 7.05M


B10 in the same season had 35 games with 4 million+ viewers

Sec in the same season had 28 games with 4 million+ viewers

PAC12 in the same season had 5 games that included Oregon, Utah, Colorado, and Washington only with 4 million+ viewers

LINK
This post was edited on 7/1/22 at 3:32 pm
Posted by Nutriaitch
Montegut
Member since Apr 2008
7525 posts
Posted on 7/1/22 at 3:47 pm to
quote:


PAC12 in the same season had 5 games that included Oregon, Utah, Colorado, and Washington only with 4 million+ viewers


Oregon, Colorado, and Washington were all for games vs either the SEC or Big Ten. Oregon v Utah was only Pac v Pac game with that high of a rating.

yet every household with a tv subscription in the state of California was still charged for the Pac 12 network.

nobody watched the teams in Bay Area (Stanford ; Cal) or in LA (USC ; UCLA), but the networks still charged those markets for them.


THAT is why TV markets matter and the Big Ten wanted the LA teams.


This post was edited on 7/1/22 at 3:49 pm
Posted by DawgsLife
Member since Jun 2013
58915 posts
Posted on 7/1/22 at 4:32 pm to


I should have posted the numbers and got lazy.
Posted by jonnyanony
Member since Nov 2020
9955 posts
Posted on 7/1/22 at 5:20 pm to
quote:

the moment the SEC added Texas A&M, the SEC netowrk was almost immediately added to every single TV/Sattellite/Cable subscriber in the state of Texas that didn't already have it.


Sounds good but that didn't actually happen.
Posted by Nutriaitch
Montegut
Member since Apr 2008
7525 posts
Posted on 7/1/22 at 5:50 pm to
quote:

Sounds good but that didn't actually happen.


well in the sense that the SEC network didn’t actually exist yet, you are correct.

but you’re kidding yourself if you don’t think adding Texas to the footprint was a HUGE part of that deal.


quote:

That decision proved extremely lucrative for the commissioner and the rest of the SEC. The conference later added Missouri and Texas A&M in 2011, increasing the SEC's cable television footprint by more than 10 million homes, according to Nielsen data, and giving Slive the ammo he needed to move forward with a network.



AL.come article from 2015


10 million HOMES.
not actual viewers, homes.

because TV networks charge by the subscriber.
whether they watch you or not.

that’s why the Big Ten added Rutgers a few years ago.
it’s why they adding LA now.

they added the HOMES in the NY and LA markets.
even though admittedly nobody in those markets is actually watching.


Posted by TideWarrior
Asheville/Chapel Hill NC
Member since Sep 2009
11836 posts
Posted on 7/1/22 at 5:57 pm to
quote:



I should have posted the numbers and got lazy.


Its all good. I was just supporting what you posted.
Posted by DawgsLife
Member since Jun 2013
58915 posts
Posted on 7/1/22 at 8:51 pm to
quote:

that and there is still a whole lot of crossover between Satellite/Cable Customers and streaming customers.




If you are talking about streaming Netflix, HBO etc, yes. But not the streaming providers like FUBO, YouTube Premium, HULU, Sling etc. It wouldn't make sense to subscribe to the Dishes and the streaming services. You would be paying for essentially the same content. The services like we are talking about provides vaired content/stations like ESPN, SEC Network, etc.
Here are some of these services:

FUBO
HULU
Sling
YouTube Premium
Philo
And I am sure there are others that I am not thinking about.
Then you have Dish Network and DirecTV that provide all kinds of stations/channels and many of the cable systems are beginning to move to a monthly subscription alternative.

It will all sort itself out eventually, but it can be overwhelming right now to sort through all of the offerings, price points, etc.
Posted by AgSGT
Dixon, MO
Member since Aug 2011
1632 posts
Posted on 7/1/22 at 9:32 pm to
Read earlier that the Big 10 network cost is going from something like 11 cents a secriber to a dollar fifth for subscribes in LA. The local markets are important,
Posted by jonnyanony
Member since Nov 2020
9955 posts
Posted on 7/1/22 at 9:54 pm to
I don't know where you read that but I can tell you it's bullshite.
Posted by VADawg
Wherever
Member since Nov 2011
44854 posts
Posted on 7/1/22 at 10:19 pm to
quote:

FWIW, ND is about the only school with a non geographic fanbase...


This maybe used to be a true statement, but it most definitely isn't anymore. People move around a whole lot more now than they used to. Ohio State has a massive national fanbase. So does Michigan. So do several other schools.
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