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Reminder: TV markets are meaningless
Posted on 6/30/22 at 9:41 pm
Posted on 6/30/22 at 9:41 pm
It's 2022, this isn't how the world works anymore. Major college football is now primarily viewed through digital means with no local ad buy-ins. There are fewer cable tv subscribers every day.
The ad sells are almost entirely national buys.
The only thing that matters is eyeballs. It's fanbase. Period.
Next time someone says something about TV footprints remind them it's not 1995.
The ad sells are almost entirely national buys.
The only thing that matters is eyeballs. It's fanbase. Period.
Next time someone says something about TV footprints remind them it's not 1995.
Posted on 6/30/22 at 9:43 pm to jonnyanony
We've tried to have this conversation on here multiple times and they don't get it. They think it's about local tv markets.
Posted on 6/30/22 at 9:48 pm to CharlotteSooner
If the big ten network is in all the Los Angeles cable subscriptions it does matter
Posted on 6/30/22 at 9:54 pm to jonnyanony
That's... absolutely not how any of this works. Media markets are, to be clear, still the driving force behind conference expansion. Fanbase still weighs into the equation since no one is clamoring to add Fordham to get the New York City market, but it's weird for you to say the only thing that matters is "eyeballs" and then pretend that markets are meaningless.
Posted on 6/30/22 at 9:57 pm to jonnyanony
Media markets still matter a great deal. You’re dead wrong to claim otherwise.
Posted on 6/30/22 at 10:16 pm to jonnyanony
quote:
Major college football is now primarily viewed through digital means
Cable and Satellite kicks Steaming TV providers arse when it comes to subscriber numbers.
2022 1st quarter Subscriber Numbers
Cable 40 million
Sat 21 million
Stream 11.5 million
Posted on 6/30/22 at 10:22 pm to MeatPants
What's a cable subscription?
Posted on 6/30/22 at 10:29 pm to TrumpedUpVol
quote:
Fordham to get the New York City market, but it's weird for you to say the only thing that matters is "eyeballs" and then pretend that markets are meaningless.
Because Fordham has no fans, i.e. no eyeballs? You don't "get" the market by getting a team in that market with no fans.
How dumb are you? Actually proving the point that the market is less important than the fanbase a team brings.
FSU + Florida = more eyeballs. Doesn't matter anymore that Bill Dingbat Chevrolet won't want to advertise to both simultaneously.
This post was edited on 6/30/22 at 10:32 pm
Posted on 7/1/22 at 4:13 am to jonnyanony
quote:
How dumb are you? Actually proving the point that the market is less important than the fanbase a team brings.
I get what you’re saying, but you’re phrasing it poorly and missing the point. There’s a reason that the ACC and SEC didn’t go crazy trying to bring UCF into the fold last year despite it being a popular program in the third-largest state.
Posted on 7/1/22 at 5:53 am to TrumpedUpVol
quote:
I get what you’re saying, but you’re phrasing it poorly and missing the point. There’s a reason that the ACC and SEC didn’t go crazy trying to bring UCF into the fold last year despite it being a popular program in the third-largest state.
I would say "brand" trumps both, in practice. UCF is a decent sized market and a huge school. Arguably it's fan base is lower since it's alum churn is fairly new, but ultimately it has no regional brand, much less a national one.
That said, conferences my have to to look to the future here and project UCF as a potential mover eventually due to sheer size and location.
Posted on 7/1/22 at 6:37 am to TrumpedUpVol
quote:
There’s a reason that the ACC and SEC didn’t go crazy trying to bring UCF into the fold last year despite it being a popular program in the third-largest state.
It is not, relatively speaking, a popular program.
It is a commuter school with a very short history of any kind of success.
You'll find them at #65 on the value rankings here: LINK
It has an endowment 1/5 the size of Mississippi State.
#63 on tv rankings here: LINK
Nobody watches them, their alumni don't donate and they don't generate much revenue.
That's the reason.
This post was edited on 7/1/22 at 6:40 am
Posted on 7/1/22 at 6:40 am to jonnyanony
Not true. TV markets do very much matter. The addition of USC & UCLA is expected to increase the value of the Big 10's TV package deal to over $1 billion!
Posted on 7/1/22 at 6:41 am to JetDawg
quote:
Not true. TV markets do very much matter. The addition of USC & UCLA is expected to increase the value of the Big 10's TV package deal to over $1 billion!
Has to do with the people those schools bring along with them, not the market. Both schools could be right next to Ohio State and it would be the same thing.
Posted on 7/1/22 at 6:42 am to JetDawg
I mean you realize they're both literally the same market, right? You're kind of disproving your very own point.
Posted on 7/1/22 at 6:42 am to JetDawg
Nobody watches college football in L.A.
Posted on 7/1/22 at 6:45 am to CharlotteSooner
quote:
Nobody watches college football in L.A.
They do, they just get lost in the masses.
When I lived in NYC I don't think I saw a single major college football T-shirt, but when you went to the gator club meetups you saw hundreds of rabid fans and thought "where do these people hide?"
Posted on 7/1/22 at 7:08 am to CharlotteSooner
This
Football on the left coast is done and was done before this move to the Big Ten
Football on the left coast is done and was done before this move to the Big Ten
Posted on 7/1/22 at 7:14 am to jonnyanony
quote:
Has to do with the people those schools bring along with them, not the market. Both schools could be right next to Ohio State and it would be the same thing.
It..is..the..market! Not just a school's fans, but the total market value of where they're located. This is what advertisers look for.
Posted on 7/1/22 at 7:27 am to JetDawg
quote:
This is what advertisers look for.
In 1995 when national advertisers made dozens of regional ad buys and not just two national ones.
Advertisers already have those markets with national ad buys.
It does not matter anymore. Disney has every market they want and can slice and dice them as they please.
That's 1990s talk.
If what you said were true there's no way they'd pick up USC and UCLA. they'd have grabbed one la team and Stanford or Arizona.
This post was edited on 7/1/22 at 7:29 am
Posted on 7/1/22 at 7:40 am to jonnyanony
Tv markets and fanbase size are very closely related. It’s why the TV markets in Columbus, Birmingham, and Atlanta are the best for CFB
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