NCAA approves commercial jersey patches in sports effective August 1st

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In an anticipated move, the NCAA Division I Cabinet voted to approve jersey patch sponsorships in college sports. The legislation is due to take effect Aug. 1, the NCAA announced – just in time for the 2026 college football season.

Under the new legislation, schools will be able to place up to two additional commercial logos on uniforms and one additional logo on equipment during both the preseason and postseason. They can also add another logo on uniforms and apparel during conference championships.

Patches are limited to a maximum of 4 square inches per logo, according to the NCAA. The legislation is in effect for non-NCAA championship competition.

“College sports are in an exciting new era of increased financial benefits for student-athletes, and the Cabinet’s vote today reflects the ongoing commitment of Division I members to drive additional revenues and fully fund those benefits,” said Josh Whitman, Illinois athletics director and D-I Cabinet chair, in a statement.

“This also continues the NCAA’s efforts to expand flexibility in areas of NCAA rules, thereby allowing schools and conferences to set standards that reflect their values and serve their unique needs. This important policy change is another step forward in advancing that philosophy and providing members with increased flexibility.”

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