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Hypothetical CFB Valuations if could be bought and sold like NFL
Posted on 8/3/26 at 11:54 am
Posted on 8/3/26 at 11:54 am
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The Next Round
@NextRoundLive
What would college football’s biggest programs be worth if they could be bought and sold like pro franchises?
The Athletic projected hypothetical open-market values using recent football revenue, comparable pro-team sales and factors such as conference affiliation, brand strength, facilities, fan support and future growth.
The Next Round
@NextRoundLive
What would college football’s biggest programs be worth if they could be bought and sold like pro franchises?
The Athletic projected hypothetical open-market values using recent football revenue, comparable pro-team sales and factors such as conference affiliation, brand strength, facilities, fan support and future growth.
15
Posted on 8/3/26 at 12:15 pm to OU Guy
I don’t see why Tennessee or Nebraska are as high as they are on the list
Posted on 8/3/26 at 12:23 pm to Porter Osborne Jr
Nebraska has name recognition but also one of the best fanbases in college sports. When they came to OKC for basketball playoffs this year they drank downtown dry and were all over the metro. It was bonkers how many came down for it. Those 2 factor in their rankings
Posted on 8/3/26 at 12:23 pm to OU Guy
Illinois in top 30?
Tennessee over Florida and LSU?
Makes no sense
Tennessee over Florida and LSU?
Makes no sense
Posted on 8/3/26 at 12:26 pm to Porter Osborne Jr
Tennessee has a good history in the most valuable conference, with strong name recognition, elite facilities, great booster support, and in a semi-rich state. Seems obvious
Posted on 8/3/26 at 12:42 pm to OU Guy
The offseason is almost over
We have hit peak levels of nonsense and are about to come out the other side once more
We have hit peak levels of nonsense and are about to come out the other side once more
This post was edited on 8/3/26 at 3:03 pm
Posted on 8/3/26 at 12:50 pm to OU Guy
In 
Posted on 8/3/26 at 12:50 pm to OU Guy
quote:
Nebraska has name recognition but also one of the best fanbases in college sports
They’ve done nothing in almost 30 years. Name recognition doesn’t get you that high of a valuation.
Posted on 8/3/26 at 12:58 pm to Porter Osborne Jr
quote:
Name recognition doesn’t get you that high of a valuation.
It obviously does dummy. They have Notre Dame listed as the third most valuable brand, even ahead of Bama, despite not winning a natty in 38 years. Might wanna look at the list buuud, there's a lot of schools listed with nothing recent to show for it.
Posted on 8/3/26 at 1:01 pm to OU Guy
As always, LOL @ Aggy 
Posted on 8/3/26 at 1:04 pm to OU Guy
There is no rational explanation for these valuations. If there is, I’d love to see the actual formula.
But it’s good for offseason, where threads are rarely logical…
But it’s good for offseason, where threads are rarely logical…
Posted on 8/3/26 at 1:22 pm to AGGIES
Posted on 8/3/26 at 2:13 pm to Porter Osborne Jr
quote:
They’ve done nothing in almost 30 years. Name recognition doesn’t get you that high of a valuation.
those national titles just don’t go away …. you will learn that a solid fan base that’s keeps coming every season regardless of winning.
Posted on 8/3/26 at 2:20 pm to OU Guy
quote:
factors such as conference affiliation, brand strength, facilities, fan support
This is an interesting quantification, but a few of these are essentially the same thing.
Weighting it this way is almost always going to include teams that have historical relevance and exclude a flash-in-the-pan like James Madison, even though they technically made the CFP last year.
Posted on 8/3/26 at 2:50 pm to OU Guy
Ah ok. Need a subscription. Hopefully they have a published calculation.
Reason I mention it is the calculation of Aggie Alumni has grown exponentially.
Back in the 60s it was a very small student population comparatively speaking. So living alumni projected over the next 30 years is driving athletic revenue growth.
Reason I mention it is the calculation of Aggie Alumni has grown exponentially.
Back in the 60s it was a very small student population comparatively speaking. So living alumni projected over the next 30 years is driving athletic revenue growth.
Posted on 8/3/26 at 4:23 pm to OU Guy
quote:
ole miss $636M
Posted on 8/3/26 at 4:27 pm to Porter Osborne Jr
quote:
They’ve done nothing in almost 30 years. Name recognition doesn’t get you that high of a valuation
It matters. Brand and fanbase matters. Cowboys haven’t made a conference championship game in 30 years but are probably the most valuable NFL franchise
Posted on 8/3/26 at 4:40 pm to MizzouTrue
quote:
Cowboys haven’t made a conference championship game in 30 years but are probably the most valuable NFL franchise
They are the most valuable in the world according the recent Forbes and have been for years
Posted on 8/3/26 at 4:56 pm to OU Guy
Long:
• Florida (pop growth, brand, value cycle, bball support)
• FSU (pop growth, brand, value cycle)
• South Carolina (pop growth, conf. aff.)
• UNC (pop growth, brand, value cycle, ACC-to-SEC arb, bball support)
• UVA (brand, ACC-to-SEC arb)
• A&M (pop growth, brand, conf. aff.)
Short:
• Southern Cal (media alternatives, value cycle, part. costs e.g. LA Coliseum replacement)
• LSU (financial mismanagement, poor leadership, part. costs, pop decline)
• Nebraska (pop decline, value cycle)
• Iowa (pop decline, Ferentz retirement)
• Michigan St (brand damage, pop decline, Izzo retirement)
• Utah (brand, Whittingham departure, part. costs)
• Minnesota (brand, media alts.)
• Illinois (brand, pop shifts, media alts.)
• Florida (pop growth, brand, value cycle, bball support)
• FSU (pop growth, brand, value cycle)
• South Carolina (pop growth, conf. aff.)
• UNC (pop growth, brand, value cycle, ACC-to-SEC arb, bball support)
• UVA (brand, ACC-to-SEC arb)
• A&M (pop growth, brand, conf. aff.)
Short:
• Southern Cal (media alternatives, value cycle, part. costs e.g. LA Coliseum replacement)
• LSU (financial mismanagement, poor leadership, part. costs, pop decline)
• Nebraska (pop decline, value cycle)
• Iowa (pop decline, Ferentz retirement)
• Michigan St (brand damage, pop decline, Izzo retirement)
• Utah (brand, Whittingham departure, part. costs)
• Minnesota (brand, media alts.)
• Illinois (brand, pop shifts, media alts.)
This post was edited on 8/3/26 at 5:02 pm
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