re: Have you been to Los Angeles in the Fall?

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I dunno, a generation ago I would agree 100% on brands but now it is all being run by kids with short attentions, greed $$$, and self interest. 5 years is the new 25 years in the under 30 set. I hope I am wrong but I have the sad feeling I am not.

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WTF are you even talking about grandpa?

Yes, its a shithole of epic proportions.

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It's not so much the size of your brand, it's how many eyeballs your brand will bring to watch the pizza and beer commercials.

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And, relative to the SEC, there aren't many eyeballs watching PAC football.

Said it once and I'll say it again...relative to the SEC, the west coast doesn't give a shite about college football.

Don't believe me? Gee, if only there was a source where we could see some TV ratings from last year.

Numbers of viewers, 2021

Week 0:

Alcorn St-NC Central: 1,002,000
Hawaii-UCLA: 976,000

Who was saying UCLA was a top brand in college football??? What utter stupidity. You're not a top brand in college football when you can't draw 1,000,000 viewers on opening night and you get out drawn by Alcorn fricking State.

Week 1:

1. UGA-Clemson: 8,863,000
4. Ala-Miami: 5,674,000
6. LSU-UCLA: 3,219,000
8. LOU-Ole Miss: 3,078,000

Week 2:

1. Oregon-Ohio State: 7,730,000
2. Wash-Mich: 4,748,000
3. aTm-Colo: 4,502,000
5. Tex-Ark: 3,356,000
6. Pitt-Tenn: 1,739,000
7. Fla-USF: 1,597,000
8. Utah-BYU: 1,503,000
9. Stan-USC: 1,441,000
11: UGA-UAB: 1,118,000
14: NCSt-Miss St: 756,000

Week 3:

1. Ala-Fla: 7,863,000
2. Aub-PSU: 7,606,000
6. SCar-UGA: 2,548,000
11. USC-WSU: 1,583,000
12. AzSt-BYU: 1,498,000

Week 4:

3. aTm-Ark: 4,071,000
4. Tenn-Fla: 3,282,000
8. LSU-MissSt: 1,791,000
11. Ariz-Ore: 1,656,000
15: UK-SCar: 941,000
17: OreSt-USC: 754,000

Week 5:

1. Ole Miss-Ala: 4,792,000
4. Ark-UGA: 3,845,000
6. Aub-LSU: 3,791,000
7. Fla-UK: 3,063,000
8. Ore-Stan: 2,641,000
16. AzSt-UCLA: 673,000

Week 6:

1. Ala-aTm: 8,334,000
5. UGA-Aub: 4,581,000
8. Ark-Ole Miss: 2,230,000
9. Utah-USC: 1,376,000
So, with that whole Southern California TV market, almost a million more people watched teams from Mississippi and Arkansas???



I'm not going to type the rest. All of you can go see for yourselves. But to summarize, the rest of the season, the PAC only had 6 games crack the 2 million viewer mark, and two of those games involved Notre Dame. The highest viewership the rest of the season was Oregon-Utah at 4,818,000. Four SEC games the rest of the season drew more than that. USC-UCLA didn't even draw 2,000,000.

That's right...that hallowed rivalry between those two "powerhouses"...in the Southern California TV market...couldn't draw 2,000,000 viewers. You know who did draw 2,000,000 viewers though?

Auburn-South Carolina
Ole Miss-Mississippi State.
That's right...that monster Mississippi TV market outdrew Southern Caifornia.

Hell, Arkansas-Missouri drew 1,000,000 more viewers. Arkansas and fricking Mizzou.

In contrast, the rest of the season, 16 SEC games drew over 2,000,000. Twice as many.

Finally, the icing on the cake...championship games.

SEC: 15,277,000
B1G: 11,658,000
B12: 8,021,000
PAC: 4,247,000

Sure, you can make an argument that Alabama-Georgia had national appeal. But Baylor-OkieState? That game had almost double the viewers of the PAC championship.

The evidence is clear. Relative to the SEC...and relative to the size of their population...the west coast doesn't give a shite about college football. Putting USC-Rutgers and UCLA-Maryland on TV isn't going to change that.

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I understand the TV package

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I sure as hell don't understand the logic of bringing in a team...with the Los Angeles TV market...that can't even out-draw Alcorn State on opening night.

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You're kind of arguing against yourself here. If the point is about them not caring and not traveling well now, then what difference does it make where the game is?

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Let's say these talks never happened and USC and UCLA were staying in the PAC. Riley shores up the O-line, gets a few bluechips on defense, they start putting together 10 and 11 win seasons again and look to be returning to the SC we knew under Pete Carroll. SC students and fans would be more likely to drive down to the game, or make a trip down to Tucson or Tempe and support the program. Instead, now if that happens and the program is on the upswing, those same fans and students will have to look at taking flights across the country to support them on the road. Unless it's a big time game, games between USC/UCLA and whatever B1G opponent will be 99% home fans in attendance.

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If that happens, then the big money people will fly there anyway since it's the in thing to do.

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Sure, sounds like a bunch of rough and rowdy fans. Maybe all 10 of them will get loud when it's 3rd and 12 and they're on the brink of losing at Purdue.

Nobody is going to UCLA games and haven't for years. USC has a higher attendance at games but not much better.

Football is done on the Left Coast.

UCLA and USC would both be better off with smaller stadiums like Oregon so the atmosphere can be good