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re: "12thman.com" Now Official Texas A&M website
Posted on 7/7/14 at 1:13 pm to undecided
Posted on 7/7/14 at 1:13 pm to undecided
quote:
Texas A&M University has secured the rights to 12thMan.com as part of the institution’s ongoing, aggressive protection of its valued 12th Man trademark. Texas A&M’s storied 12th Man tradition began in 1922 as student E. King Gill stood on the sidelines ready to enter the Dixie Classic, and Texas A&M has maintained federal registration of the 12th Man trademark since 1990.
Texas A&M officials reached an agreement with the web domain’s previous owner, Mr. R. Eric Arnold of Knoxville, Tenn., for the transfer of ownership of 12thMan.com to the university effective June 30, 2014. Terms of the agreement were not disclosed.
“We are pleased to reach an amicable agreement with Mr. Arnold in which Texas A&M will have full ownership of 12thMan.com,” said Shane Hinckley, Texas A&M’s interim vice president of marketing and communications, who also oversees the Office of Trademark Licensing. “This is a valuable piece of our 12th Man trademark inventory, and we intend to use this web domain to further the connection between Texas A&M and the 12th Man. It will also assist greatly in our trademark protection efforts in the online space.”
As a result of the agreement, the 12thMan.com web domain will now become the official home page for Texas A&M’s Athletics Department. “Home of the 12th Man” has been featured on the façade of Texas A&M’s football stadium, Kyle Field, for decades, and the 12th Man tradition will be showcased prominently in the current $450 million redevelopment of the facility. The 12th Man brand has also played a central role in Texas A&M’s recent transition into the Southeastern Conference.
“The 12th Man represents Texas A&M fans across all sports, not solely in football.” said Jason Cook, Texas A&M’s senior associate athletics director for external affairs. “We are excited to have ownership of 12thMan.com, as it will further our promotion and protection of one of the most valuable traditions and trademarks in sports today. This is a key piece of the puzzle of our brand strategy as we grow Texas A&M’s 12th Man, particularly across the web and in social media.”
Texas A&M Athletics’ current web domain, AggieAthletics.com, will continue to function during the transition to 12thMan.com. Texas A&M also intends to begin securing and utilizing the 12th Man brand across various social media platforms now that the university’s ownership of 12thMan.com has been finalized.
More about the 12th Man Tradition:
In 1922, Texas A&M played Centre College, and the Aggies suffered so many injuries in the first half that Coach Dana X. Bible had only 11 players. He called student E. King Gill out of the stands to suit up and stand by, ready to play if needed.
Although Gill didn't play, he was the last man — the 12th Man — standing on the sideline. He later said, "I simply stood by in case my team needed me." The Aggies won, and since that time, Aggies stand ready and willing to support their team to the point of actually entering the game.
The tradition was born out of the willingness to serve. This willing spirit has endured, and today the Aggie student body is known as the 12th Man: United in loyalty, united in support and united and ready to serve when they are called to.
Posted on 7/7/14 at 1:15 pm to Hugh McElroy
quote:
Texas A&M University has secured the rights to 12thMan.com as part of the institution’s ongoing, aggressive protection of its valued 12th Man trademark. Texas A&M’s storied 12th Man tradition began in 1922 as student E. King Gill stood on the sidelines ready to enter the Dixie Classic, and Texas A&M has maintained federal registration of the 12th Man trademark since 1990.
What this says to me is that A&M is doing everything in their power to prevent the Seahawks from becoming more widely associated with 12thman than they currently are
Posted on 7/7/14 at 1:18 pm to Klark Kent
quote:
does this mean there will be a mass exodus of Ags from the SEC Rant?
This was announced a week ago.
I think a few Ags have stuck around.
Posted on 7/7/14 at 1:20 pm to undecided
Hope So. Screw those coffee drinking hippies.
Posted on 7/7/14 at 1:21 pm to undecided
quote:
What this says to me is that A&M is doing everything in their power to prevent the Seahawks from becoming more widely associated with 12thman than they currently are
Or that they are actively protecting what belongs to them. If they didn't, they would lose it.
Posted on 7/7/14 at 1:22 pm to undecided
quote:
What this says to me is that A&M is doing everything in their power to prevent the Seahawks from becoming more widely associated with 12thman than they currently are
A&M is fine with Seattle being the NFL's version of the 12th Man. If they pay us for the right and they recognize that we are the real deal, then we'll let them be the NFL version. But college football is like 1000X better than the NFL. Everyone whose opinion matters knows this.
Posted on 7/7/14 at 1:30 pm to Hugh McElroy
quote:
If they pay us for the right
Serious question, is Seattle paying A&M for the right to use the phrase and if so what's a ballpark figure? I'm just curious
Posted on 7/7/14 at 1:32 pm to undecided
Yes. It's not much, like 10-20k a year I think. Maybe even less. Did you really think we were suing high schools but not making them pay us?
Posted on 7/7/14 at 1:33 pm to undecided
Posted on 7/7/14 at 1:33 pm to ShaneTheLegLechler
quote:
Did you really think we were suing high schools but not making them pay us?
My apologies
Posted on 7/7/14 at 1:40 pm to undecided
So A&M's oh so precious slogan of the 12man can be bought for only 5k a year. Y'all's some cheap male whores.
Posted on 7/7/14 at 1:50 pm to roguetiger15
We don't want or need their money, rogue.
We could've allowed them to use it for nuthin.
They have to acknowledge the legal owner--Texas A&M University--via disclaimer.
I don't think I'll ever understand why anyone on this board cares.
We could've allowed them to use it for nuthin.
They have to acknowledge the legal owner--Texas A&M University--via disclaimer.
quote:
Seattle is not allowed to sell 12th Man merchandise. It is limited on how it can use the trademark on promotional material, confined to a geographical territory that includes Alaska, Hawaii, Idaho, Montana, Washington, Oregon and Utah.
Specific rules for attribution to A&M are stated.
A “Home of the 12th Man” sign is allowed in the inner bowl of Seattle’s CenturyLink Field. Other signage is required to be in areas of the stadium where it’s unlikely to be inadvertently transmitted on national broadcasts.
Seattle is also allowed to call the flag that it raises before every home game the “12th Man” flag, but the actual flag consists only of the number 12 and does not read “12th Man.”
Broadcasts owned or controlled by Seattle must read a statement that the use of the “12th Man” is pursuant to a license agreement with A&M.
I don't think I'll ever understand why anyone on this board cares.
Posted on 7/7/14 at 1:59 pm to EKG
Most of the country is NFL fans. Most of the country sees the "12th man" as a Seattle thing now. Seattle makes a big deal of raising that 12 flag every game and it is always on the broadcast.
Posted on 7/7/14 at 2:02 pm to StopRobot
Maybe.
We're not too concerned about what Joe Public thinks.
We want to protect our legal trademarks.
I would assume all universities do.
We're not too concerned about what Joe Public thinks.
We want to protect our legal trademarks.
I would assume all universities do.
Posted on 7/7/14 at 2:10 pm to EKG
quote:
I don't think I'll ever understand why anyone on this board cares.
People are probably peeved because they realize that the 12th Man "tradition" is like many AnM "traditions" that are not original or unique.
The term was used to describe fans of the University of Iowa first, but AnM was first to trademark the name for their own crass purposes.
Posted on 7/7/14 at 2:12 pm to BobABooey
quote:
The term was used to describe fans of the University of Iowa first, but AnM was first to trademark the name for their own crass purposes.
Posted on 7/7/14 at 2:17 pm to BobABooey
People are peeved about that?
Jiminy.
I can't think of one tradition from another SEC school that would cause me to care a lick.
And a singular publication from Iowa doesn't equate to ownership; legal steps have to be taken.
But I'm sure Iowa appreciates the SECr gallantry.
Thanks for the explanation of why people care.
Still don't get it though.
Jiminy.
I can't think of one tradition from another SEC school that would cause me to care a lick.
And a singular publication from Iowa doesn't equate to ownership; legal steps have to be taken.
But I'm sure Iowa appreciates the SECr gallantry.
Thanks for the explanation of why people care.
Still don't get it though.
This post was edited on 7/7/14 at 2:19 pm
Posted on 7/7/14 at 2:21 pm to BobABooey
quote:
The term was used to describe fans of the University of Iowa first, but AnM was first to trademark the name for their own crass purposes.
And that purpose is because Iowa sucks
Posted on 7/7/14 at 3:06 pm to undecided
quote:
The jokes, they write themselves
I missed the joke. They've had 12th Man TV for years. Why is this funny?
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