re: YellaWood Logos on the Field

He has heavily funded the football program so I guess he gets to have the logo on the field. I'm just glad he doesn't own the Depends company

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Toomer’sCorner doesn’t belong to the University

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Its like talking to a brick wall

For those having the vapors over this, read this official release from the Auburn Tigers.

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AUBURN, Ala. – In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an innovative partnership with YellaWood, Auburn Athletics announced Wednesday.

The on-field displays, 18 feet high and 21 feet wide on each 25-yard line, will also feature YellaWood’s yellow logo and its signature product, pressure treated pine.

“Pat Dye revolutionized Auburn Athletics,” said YellaWood founder and CEO Jimmy Rane, recalling Dye’s 1981 introductory news conference. “He left no doubt about what he was about and what he intended to do. The reporter asked him, ‘Coach, how long is it going to take you to beat Alabama?’

“With a cold-eyed, steel look, he looked at him and said, ‘Sixty minutes.’ You knew damn well he meant business. From that day forward until he stopped coaching, that’s the attitude and grit he brought to Auburn’s program.”

In addition to paying tribute to Dye, the partnership will elevate Auburn’s student-athlete brand exposure at the onset of college athletics’ revenue sharing era.

“We are profoundly grateful to Jimmy Rane and YellaWood for honoring Coach Dye and supporting Auburn Athletics in this innovative manner,” athletics director John Cohen said. “To Jimmy and to Auburn, this is so much more than a sponsorship agreement.”

“The things that Auburn gave to me laid the foundation for the success you see today,” said Rane, an Auburn alumnus and longtime member of Auburn University’s Board of Trustees, who founded Great Southern Wood in 1970 in Abbeville, Alabama. “How do you ever repay a debt like that?”

Dye and Rane were close friends and business associates for 40 years, from Dye’s hiring at Auburn in 1981 until his passing in 2020.

“When the opportunity arose to do it, I knew I did not want that sacred field to be just used for a commercial,” Rane said. “I didn’t want it to just be some company’s name on there. If we were going to do this, I wanted to make sure it first and foremost honored Coach Dye and that our name was smaller, lower and under his – because it’s Pat Dye Field.”
Auburn named its playing surface after Dye in 2005, the same year the legendary coach was inducted into the College Football Hall of Fame.

“His players loved him and the fans loved him because you knew he was tough, but you knew he also loved you and he loved Auburn,” Rane said.

Dye’s Auburn teams were 99-39-4 from 1981-92, including SEC championships in 1983, 1987, 1988 and 1989.

“For my people my age, Coach Dye put this program on the map of what it could become,” Auburn head coach Hugh Freeze said. “The way he led men and the stories you hear from his players, he developed Auburn men. He’s simply a legend.

“It’s quite fitting that you get YellaWood and Pat Dye Field to be synonymous together in this way. It’s proper for everything they’ve both done for this program.”

Auburn fans will have their first opportunity to view the Pat Dye Field displays when the Tigers host Ball State Sept. 6 at 6:30 p.m. CT for Kickoff on The Plains.

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I don’t have an issue with it

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fricking gross. Cant wait for the Tampax logo or the Cars.com logo or whatever shite company wants to slap a tramp stamp on Auburn's field.

You people can justify adding yellow wood because of his ties to the University, yet fail to see where this could lead to someone advertising that you dont agree with.

Basketball arena is named after a 20M donor that before the check never shown interest into advancing Auburn interests like Yellafella. I'm okay with a logo. I just don't want corporate logos like Mcdonalds. frick that

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Damn, Auburn Tigers.
Your meltdown is better than the bammers losing their shite over Auburn claiming 9 NCs.

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Yeah, i do not agree with tramp stamp advertising being painted on the sacred field inside Jordan Hare Stadium

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Imagine what Coke would pay us.

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Medellin Field

Would draw folks from all over. But you might want to increase the size of our park and ride.

Paypal's

Would be rather implicit.

And of course ESPN would love their name sprawl across a Fox broadcast.


Too farfetched, so was adding championships and paying players, brave new world where the lowest common denominator is dollars?

Nope, we might just be becoming a little more honest.

You're welcome

Rane has probably parked more money into football than we’ll ever know from NIL, coach buyouts, facilities, and so on.

I agree it’s tacky aesthetically, but it’s a payday for the program and the money is from Auburn