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re: Rumor Longhorns Are Telling SEC Office They Want A Bigger Percentage Of The TV Money
Posted on 10/24/25 at 1:01 pm to aggressor
Posted on 10/24/25 at 1:01 pm to aggressor
I think the wake up call for Texas was that they couldn't round the wagons with TCU and keep the SEC from invading Texas when it came to poaching talent and mindshare when we left. They seemed genuinely surprised when the move raised our profile, and the profile of other SEC programs in the state. They couldn't play gatekeeper to the state anymore, and the LHN contract was a classic example of hubris and overreach.
The Big 12 was a sinking ship that they couldn't save it. Looking at those top ratings this year only one game was a Big 12 game and it was when TCU played the disaster that is North Carolina. People just were rubbernecking, they don't care about Big 12 football. OU eventually figured it out, and I feel like they used all the leverage they could to force Texas into the SEC before their brand got tarnished by whatever the Big 12 is becoming. Texas went along because as you said they expected the SEC to just be a temporary compromise on the way to a super conference.
But now that Congress is getting involved the super conference might never come. It seems like the obvious trade-off for D.C. fixing the player compensation problem is demanding that more teams stay at the big boy table. That could lock in the "Power 4" for decades.
The Big 12 was a sinking ship that they couldn't save it. Looking at those top ratings this year only one game was a Big 12 game and it was when TCU played the disaster that is North Carolina. People just were rubbernecking, they don't care about Big 12 football. OU eventually figured it out, and I feel like they used all the leverage they could to force Texas into the SEC before their brand got tarnished by whatever the Big 12 is becoming. Texas went along because as you said they expected the SEC to just be a temporary compromise on the way to a super conference.
But now that Congress is getting involved the super conference might never come. It seems like the obvious trade-off for D.C. fixing the player compensation problem is demanding that more teams stay at the big boy table. That could lock in the "Power 4" for decades.
Posted on 10/24/25 at 1:03 pm to ColoradoElkHerd
frick that.
Don't they have their own network? Let them put their shite on there and cut them out of all conference TV deals.
Don't they have their own network? Let them put their shite on there and cut them out of all conference TV deals.
Posted on 10/24/25 at 1:07 pm to notsince98
Bingo which is why these idiot Aggies are so hypocritical.
Had no issue wanting their own rev from their own tv rights and voted for unequal rev shares but constantly points fingers like Texas is the only university that will try and maximize its revenue.
Had no issue wanting their own rev from their own tv rights and voted for unequal rev shares but constantly points fingers like Texas is the only university that will try and maximize its revenue.
Posted on 10/24/25 at 1:07 pm to ColoradoElkHerd
This has been happening since January. I posted about it then...
https://www.secrant.com/rant/display.aspx?sp=117073545&s=1&p=117073545
I would guess "industry sources" are influenced by what their are hearing from athletic departments so they aren't just pulling this out of their arse...
https://www.secrant.com/rant/display.aspx?sp=117073545&s=1&p=117073545
quote:
Several industry sources said they expect the biggest SEC and Big Ten schools, such as Alabama, Texas, Ohio State and Michigan, to demand a bigger proportion of their conferences' television earnings when new broadcast deals are negotiated in the early 2030s -- a move that would drive another wedge between the haves and have-nots.
I would guess "industry sources" are influenced by what their are hearing from athletic departments so they aren't just pulling this out of their arse...
Posted on 10/24/25 at 1:09 pm to Ag Zwin
It's not the troll job you think it just makes your fellow Aggies look weak, pathetic, and always little brother.
Focus on your team and the potential you have this year and if you have news about Texas AT LEAST add a source
Focus on your team and the potential you have this year and if you have news about Texas AT LEAST add a source
Posted on 10/24/25 at 1:10 pm to cardboardboxer
quote:
keep the SEC from invading Texas when it came to poaching talent and mindshare when we left
This was very obvious to anyone who didn’t have their head in the sand at the time. There’s that classic texags post from that time that predicted Texas would eventually have to join the SEC for the reasons you outlined.
The SEC was already considered the big leagues by 2010 and the following decade just solidified that more so. Aggie coaches walking into a recruit’s living room and pitching that was a huge advantage.
One thing I’ve wondered was that if we had lucked into a good coach instead of Charlie Strong, one that gives us a few Big 12 championships and a couple playoff runs in the 2010s, would we be in the SEC today?
Posted on 10/24/25 at 1:11 pm to ColoradoElkHerd
quote:
Rumor that longhorns are demanding a larger share of the SEC TV money.
Another aggy that doesn’t abide by the Aggie code of honor. Shocking!
Posted on 10/24/25 at 1:12 pm to AggieArchitect2004
quote:
AggieArchitect2004

Posted on 10/24/25 at 1:12 pm to TexasWranglers
quote:
Had no issue wanting their own rev from their own tv rights and voted for unequal rev shares but constantly points fingers like Texas is the only university that will try and maximize its revenue.
We only pushed for that blood money because it was framed as the trade off for yall having the LHN.
Then yall ended up signing a LHN contract that went WAY beyond what the Big 12 agreed a conference network could have as far as inventory. The Texas AD's response at the time was "deal with it." And we did by leaving.
We have been great partners in the SEC, minus us leaking the Texas move because we were upset it was done behind our backs.
Posted on 10/24/25 at 1:21 pm to Landmass
quote:And yet another instance of rent free behavior.
This sounds like the same kind of thing that is regularly posted on MSU message boards about Ole Miss.
Completely made up.
Completely pathetic.
Posted on 10/24/25 at 1:27 pm to TexasWranglers
quote:
It's not the troll job you think
Posted on 10/24/25 at 1:27 pm to cardboardboxer
quote:
We only pushed for that blood money because it was framed as the trade off for yall having the LHN.
Then yall ended up signing a LHN contract that went WAY beyond what the Big 12 agreed a conference network could have as far as inventory. The Texas AD's response at the time was "deal with it." And we did by leaving.
We have been great partners in the SEC, minus us leaking the Texas move because we were upset it was done behind our backs.
if you'd had voted against texas, just once (you never did), the big12 would be a thriving conference right now. Same goes for OU, NU and kansas. If I remember right, it only took one of you fools switching your votes and you all refused and voted for a big12 death.
This post was edited on 10/24/25 at 1:29 pm
Posted on 10/24/25 at 1:31 pm to notsince98
quote:
big12 would be a thriving conference right now.
Our little brother was leaving, or at least they were trying to until the Pac 12 rejected them
Y’all are smart to get out with Texas A&M when you did
But don’t pretend that if we don’t make that move that our little brother doesn’t go to the Pac 12, they would’ve had a let go of the LHN to do it, but they would’ve done it
Us leaving forced them into a position where they could not hide the lies that they were telling the Pac 12 and that trapped them in the big 12
Posted on 10/24/25 at 1:32 pm to cardboardboxer
Sankey is a lousy representative, news at 10
Posted on 10/24/25 at 1:32 pm to tBrand
quote:
One thing I’ve wondered was that if we had lucked into a good coach instead of Charlie Strong, one that gives us a few Big 12 championships and a couple playoff runs in the 2010s, would we be in the SEC today?
Probably. The LHN deal still had five years left on it when Texas joined the SEC. Texas was still making SEC-levels of money in the Big 12.
Texas didn't drive the SEC move- OU did. When A&M significantly upgraded its roster in the SEC era post-JFF we weren't really taking the players Texas wanted so much as we were taking the players OU used to get. OU took a while to realize that without even playing they lost the conference realignment game (hence the "wallflower" comment after the GOR had already locked them in), and they could dominate the Big 12 all they wanted but it wouldn't matter if they didn't have the talent they needed nationally to compete in the playoff era. That plus falling behind financially both Texas and the SEC put OU into a fight or flight mode and they flew. Losing a coach to USC didn't help there.
OU put the gun to Texas's head- either join us in the SEC and play your old rivals A&M and Arky again or we will join forces with them to minimize your program. Luckily the powers that be at Texas realized that they needed the OU game to keep the fans placated, and by then the backup plan of the PAC was falling apart. So yall decided to hold your nose and join the SEC while expecting it was just a pitstop on the way to the super conference.
Then the sport got flipped upside down with lawsuits, and now everyone in the Power 4 needs a congressional bailout to avoid having to pay the percentage of revenues to athletes that NFL players get. The trade off will solidify the sport as it is, which sucks because the current B1G and ACC is a nightmare but whatever.
Posted on 10/24/25 at 1:34 pm to MrGumshoes
quote:
Sankey is a lousy representative
Sankey:Slive::Tagliabue:Rozelle
More money.
Less soul.
Posted on 10/24/25 at 1:34 pm to notsince98
We were lied to about Texas's intentions, which only became known when Chip Brown leaked the PAC16 deal. It was our defacto veto of that deal that saved the Big 12.
We learned a lesson there.
We learned a lesson there.
Posted on 10/24/25 at 1:41 pm to notsince98
quote:
it only took one of you fools switching your votes and you all refused and voted for a big12 death.
The Big 12 was a marriage built on sand from the very beginning. Every team that had options (all except Baylor, Texas Tech, OSU, ISU, and KSU) treated it as a stopgap until the right opportunity presented itself. Texas was happy to shake that tree and the schools that benefitted massively turn around and blame us. Very unfair!
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