re: How much do a coach’s recruiting skills matter anymore?

Maybe not so much at this precise moment but they're all still learning to navigate this new world. Either the coaches will figure it out or the NCAA/conference will find a way to level out the bidding wars. I don't think the status quo is sustainable. In the longterm recruiting will still be a big thing

How much does a GM’s skills play in the role of an NFL team ?

Picket talent will still matter though when you do find those lower rated gems you will have to pony up some NIL when they start producing.

The General Manager position is very important to college football now which is moving towards the NFL way of doing things.

Schools that hire the right GM should out recruit schools that don't invest in one and on the field coaches should be able to focus more time on coaching.

If you’ve ever been in business for yourself, or ever been in sales, you understand that they still matter, A lot.

Yes, money matters. No question. But… the guy selling their product for the lowest price or the guy paying the most, doesn’t always win, and most definitely don’t win in the long haul.

It still comes down to organization culture, development, management, coaching, and yes recruiting skills, ie sales skills.

You can always tell the people who have never run a business or sold for a living, they just can’t comprehend how much skill, and talent, is needed in selling your program.