Arkansas was the biggest winner in conference expansion

The rivalry with Texas is good for the program. You can't tell me the environment this weekend isn't going to appeal to some recruits.

Texas has underperformed for years and now will have to play a much tougher schedule. Their prestige will take a hit in the coming years.

A&M is the biggest loser from the move. UTwo, OU, LSU, and Arkansas now get elevated from a recruiting perspective. They've benefited greatly from being the only Texas school in the SEC. All that ends and there's no reason to expect them to be more than middling program going forward. Best thing for us is for the top recruits in TX to get divided up evenly, with us getting a chunk of them.

From a fan perspective we're looking at possibly playing UTwo, A&M, and OU annually, maybe LSU?W e don't have much history with OU but they're a top tier program and will be the closest geographically.
Let's face it, we're a big game fanbase. There are games that will be sell outs consistently.

It won't be an easy schedule but it's not going to be any worse than playing Bama/Auburn/UGA/UF. Then in basketball/baseball we should be either at or above the level of all those programs for the foreseeable future.