CNBC Ranks Texas as Most Valuable College Athletic Program; 5 SEC Programs in Top 10

SEC membership has been good for Texas, with its athletic program value increasing 16% last year…

The Texas Longhorns are considered the most valuable athletic program according to CNBC.

CNBC Top 10 Rankings:

1. University of Texas at Austin — $1.48B
2. Ohio State University — $1.35B
3. Texas A&M University — $1.32B
4. University of Georgia — $1.16B
5. University of Michigan — $1.16B
6. University of Notre Dame — $1.13B
7. University of Tennessee — $1.12B
8. University of Southern California — $1.1B
9. University of Alabama — $1.09B
10. University of Nebraska — $1.06B

UT is heavily invested into their facilities:
— DKR Texas Memorial Stadium: $175M South Endzone renovation in 2024
— Moody Center: $375M arena opened in 2022 for UT Men’s & Women’s Basketball, and is the highest grossing concert venue in the world (of it’s size)
— Texas Football Training Facility: 70,000 sq ft facility opening this year
— New Volleyball Arena: 6,000 seats opening in 2029, including student-athlete housing

CNBC Most Valuable College Athletic Programs