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What do you think of the Big Ten’s potential partnership with private equity?

Posted on 11/11/25 at 4:12 pm
Posted by QBUMizzou
North of the Mason Dixon line
Member since Nov 2013
316 posts
Posted on 11/11/25 at 4:12 pm
I’ve seen estimates of $2.4 billion. Apparently this is needed because several of the Big Ten’s athletic departments are in deep debt. From what I’ve read, they would sell off 10% of their media rights to the California pension fund until 2046. Each school would be bound by this deal until then.
Posted by Old Sarge
Dean of Admissions, LSU
Member since Jan 2012
61168 posts
Posted on 11/11/25 at 4:17 pm to
Who knows what’s true
Posted by OleVaught14
Member since Jun 2019
9368 posts
Posted on 11/11/25 at 4:18 pm to
Once divided by all the schools, 3 years funding up front for 10% less for 20 years is a horrible deal
Posted by Henry Jones Jr
Member since Jun 2011
74532 posts
Posted on 11/11/25 at 4:21 pm to
Whenever private equity gets involved with an established business or organization, it usually means said business or organization is failing financially and needs money quick to stay afloat. That’s why Michigan is against it because their books are good and think the fat should be trimmed. If not, they know they can leave and find another conference
Posted by Nasty_Canasta
Your Mom’s house
Member since Dec 2024
3303 posts
Posted on 11/11/25 at 4:25 pm to
There’s three schools that are holding out. So it’s likely those schools cook try to go independent. Michigan, Southern California and Ohio State. The thought process is going the route of Notre Dame and those schools can keep all of their postseason gains to themselves
Posted by Robot Santa
Member since Oct 2009
45921 posts
Posted on 11/11/25 at 4:25 pm to
Private equity destroys everything it gets ahold of. Within a few years every stadium will be named after a corporate sponsor, there won't be bands anymore because those are seats that can be sold, student sections won't exist anymore for the same reason, facilities will be allowed to rot because it's an unnecessary expense that cuts into profit margins, etc.
Posted by Zgeo
Baja Oklahoma
Member since Jul 2021
2917 posts
Posted on 11/11/25 at 4:25 pm to
Big 10 should dump the debtor schools. If I were making big money why be dragged into the deal to save the worst of the worst…
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
56560 posts
Posted on 11/11/25 at 4:28 pm to
NO NO NO
Posted by QBUMizzou
North of the Mason Dixon line
Member since Nov 2013
316 posts
Posted on 11/11/25 at 4:33 pm to
Yeah, it would be a little over 133 million per school upfront. That’s close to only two years of media rights revenue the schools currently receive. It seems like a very shortsighted risk.
Posted by QBUMizzou
North of the Mason Dixon line
Member since Nov 2013
316 posts
Posted on 11/11/25 at 4:35 pm to
Illinois is one of the schools in the worst shape, currently. Why doesn’t the league have some sort of financial oversight committee that monitors runaway spending and debt?
This post was edited on 11/11/25 at 4:38 pm
Posted by QBUMizzou
North of the Mason Dixon line
Member since Nov 2013
316 posts
Posted on 11/11/25 at 4:36 pm to
Interesting. I had no idea that was under consideration.
Posted by BuckI
Grove City, Ohio
Member since Oct 2020
6918 posts
Posted on 11/11/25 at 5:21 pm to
Ohio State is considering the deal, while Michigan and USC are against. The 3 would receive more revenue, with the Buckeyes receiving the largest share.

The league will form an enterprise to monetize its value, extend its GOR, and market itself.
Posted by Nasty_Canasta
Your Mom’s house
Member since Dec 2024
3303 posts
Posted on 11/11/25 at 5:30 pm to
quote:

The league will form an enterprise to monetize its value, extend its GOR, and market itself


If you are trying to spin this as a positive for any school in the Big Ten, it’s not gonna happen. A short influx of money tied up in private equity firms 20 years will kill the conference.

That’s exactly what hatchet man Tony Pettiti wants. So short term it’s great but leaving the “marketing” of a collegiate athletic conference in the hands of brokers is beyond stupid. I could see many states in the big ten footprint filing lawsuits in a class action.
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