Will Chapel Bill finish the season or become the first HC fired in '25?

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All of college football is coming for Bill Belichick

Of all the people thrilled that Bill Belichick and UNC flamed out so spectacularly Monday night — other ACC programs, Jets fans, Robert Kraft (probably) — no crew went harder at Belichick’s neck than TCU’s social media. Deploying an array of memes, quote-tweets and one-shot jabs, TCU’s social media crew carved up Belichick, Carolina and anyone who dared to shower love on the Tar Heels prior to 8:12 p.m. Eastern:

Belichick’s well-honed and familiar crabby routines — no names on the depth chart, a perma-scowl on the sideline, grumpiness at the postgame podium — seem more than a little cringeworthy in the world of college football. What worked so well in the NFL comes off now as out-of-place and dated . . .

. . . the pushback against Belichick is, consciously or unconsciously, a pushback against the creeping professionalization of college football.

The Belichick-inspired hype . . . was understandable, but it still rubs college football lifers the wrong way. And that means they’ll gleefully rub Belichick’s nose in his failures for as long as they can.

Bill Belichick rolled into Chapel Hill looking to impose some NFL-level discipline on college football. On Monday night, though, college football reminded Belichick and anyone else who would professionalize this game: You can’t control a sport built on chaos. You either ride the whirlwind or you get blown away.