How valuable is Arkansas to the SEC really?

They came in hot with a basketball natty in the mid nineties. At that time, I feel like it was reasonable to believe that they would be a valued member. Plus they had some decent football teams in the nineties and early 2000s. But they have fallen completely off a cliff. No big 3 natties since. They don’t have a large fanbase or deliver major tv markets. They aren’t a compelling brand name. They honestly might have more fun in the big 12. For their athletic department, it should be more about having fun. Nobody cares about track and field championships. Plus they don’t really have a true rival. They are the type of program that is considered the fourth or fifth biggest rivalry by a lot of programs. They were not a founding member of the conference so they don’t really get any credit for turning the SEC into the juggernaut that it is today. And you’re probably thinking, “Can’t I say all of these things about South Carolina?” No, I don’t think you can. At least South Carolina is a nice state. I’m honestly not trying to be a dick, but Northeast and Central Arkansas are the closest places I’ve seen to the third world in the United States.