Lsu is so poor it's going to put ads on its uniform

LSU hopes the NCAA will allow schools to sell patches on their jerseys, something (deputy AD for revenue generation Clay) Harris said also generates "multiple millions of dollars a year." LSU has identified a partner, which officials declined to name, if the rule changes.

LSU has mapped out where the patches would go on every jersey, from cross country to football. Most of them would appear on the chest, in purple and gold.

"We don't have this as some crazy, NASCAR-like situation," Harris said.

I hate to break it to you, Mr. Harris, but there is no way to tastefully place a Raising Cane's logo on the Mona Lisa. But once that logo is on there, that painting ceases to become Leonardo da Vinci's masterpiece; it is now a really expense chicken finger ad.

The uniform is the connective tissue that bonds fan to team, particularly in college sports where the roster turns over every four years (in theory). Players and coaches come and go, but the logo, the uniform, the colors -- they are what endure. A uniform belongs to the players who bleed in it and the fans who cry over it. A 3-year-old child in the upper deck at Tiger Stadium could not tell you who Garrett Nussmeier is, but she knows what the Tiger logo means, and she knows why she wears purple and gold each fall Saturday. Similarly, a random, unattached fan in Maine or Montana could not tell you who led LSU in rushing three years ago, but they when they see that screaming Tiger logo, they know it represents Louisiana State University. There's power in that.





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