Will College Football 2.0 be a farm league, or an NFL rival

The products have always targeted different demographics. College Football appealed more to the middle class/ upper middle class, suburban set, or the masses in the south. The NFL to the blue state, urban types.

But with NIL, and with half the power five schools going away, does that erode the size of the College Target market?

I feel like we are entering a period where the products are somewhat in competition.

What is the Marketing
strategy for College Football 2.0?

If these players get all caught up in NIL and cease to be students, and if the alums engage in open bidding wars, I'm afraid we devolve into a farm league. And that will kill the windfall profits and the game itself.

On the other hand, the NFL has alienated many people. The game itself is, imo, less entertaining than it once was, and the leftist social engineering one must endure to follow it is intolerable.

I guess I was more optimistic until I realized that NIL is going to be big money instead of a few grand a year

The competition is for people's time. As we go forward, I suspect fewer people will opt to spend entire weekends following football. It will become more of an either or thing.