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Leonard Fournette Signs Endorsement Deal With Under Armour

by Staff Reporter

January 18, 201715 Comments

Former LSU running back Leonard Fournette announced Wednesday that he has signed an endorsement deal with Under Armour. Per ESPN:

quote:
Former LSU running back Leonard Fournette on Wednesday signed a multi-year deal with Under Armour that a source tells ESPN is one of the most valuable endorsement contracts ever for an NFL rookie.

"We have a roster of athletes that we choose and we're never going to be that company that just collects athletes just to have the most," said Ryan Kuehl, the company's senior vice president of sports marketing. "We look for special people, who have the talent, the character, the story and the sense of purpose. Leonard Fournette fits that model."

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Fournette will join Tom Brady, Cam Newton, Julio Jones, Demaryius Thomas as well others who are a part of the Under Armour team.

Filed Under: LSU Football

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Originally published on TigerDroppings.com

15 Comments

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bapple•111 months

Really awesome. Finally getting to taste some of that money he's been promised for so long. Good luck, LF7.

Tiger Vision•111 months

Get that money young man.

stewie•111 months

So he's not coming back?

PsychTiger•111 months

Sure he is, after a long NFL career to be a coach here.

bababooey•111 months

what an idot

Lexman1•111 months

Good for Leonard. He deserves it with everything he's been through. Remember, this kid was living under a bridge after Katrina! He persevered and is hopefully headed for stardom! I wish him all the best!

pellietigersaint•111 months

UA doesn't brand their athletes enough. Nobody would know Brady and Jones are UA athletes. Why waste money on signing them if you dont promote them in your product line. Only $cam and SC have apparel lines and even that is sparse. I want some LF gear dammit!

redbullwings•111 months

Speith just got a signature golf shoe. But yeah I agree with you.

Spankum•111 months

Great news...all of that hard work and good character is finally going to pay off!

Fus0623•111 months

UA has a solid athlete roster. Brady, Steph, Speith, Cam, now Leonard. Plank doing a great job

OceanMan•111 months

Yeah, seems like they are being true to the model they claim with high caliber athletes. When I first read it I was disappointed for him, but I suppose it is true they are a little more selective than the other big brands.

redbullwings•111 months

No more wearing Jordans or Nike...

PeteRose•111 months

I read "special people", "character". Then i saw cam newton's name. Fake news.

Signal Soldier•111 months

UA sucks

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