Lane Kiffin Shares Blunt Expectations For Coaches & Players: "It's A Production Business"

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"I tell our guys it's a production business. I tell our players that, and I tell our coaches that," Kiffin said.

"These coaches were paid a lot of money to come here. And they need to produce. So the first thing you can do is sign the first class. The final production is obviously winning on the field. Well, we can't win the game today, but you can win the roster and recruiting."

"If you go get a staff and pay them, you expect a lot. No different than these players getting paid. We have high expectations for them. They need to produce."

"I told the staff yesterday, and I told the players today, you guys may have these salaries... Don't sit around and think you have this salary for this coming year because of what you did before, okay? Because you won this before, or you were a good player before, or you coached these players in the position last year. Okay, this salary is for the work you're supposed to do."

"You're getting paid each month moving forward, it's not because of what you did before, because then you can just sit around, and you won't be very good because you'll keep saying, 'Well, I earned that." No, no, no. You've got to go earn this every month."

"And that's why you're here. And that's the way I try to get them to look at it."

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